USA Electricity Market Intelligence

COVID 19 impact on USA Electricity market

  • Reduced power demand from major industries and manufacturing sector due to the COVID –19 spread is expected to decrease the power prices by 5.3% for Q2 2020 from Q1 2020
  • Globally COVID-19 has created a huge downfall in various sectors like manufacturing sectors, tourism due to lock down in major countries thus reducing the power demand.
  • This is expected to prevail till June 2020 after which the condition is expected to stabilize

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Report Coverage

  • Key Regulations and Policies affecting Electricity Markets
  • Supplier profiles
  • Cost Structure Analysis
  • Price Trend and Forecast

Production Size

Global Production Size/ Capacity

1,203 GW


- 0.5-1.5 Percent

Electricity demand in the U.S. is expected to increase marginally with a CAGR of 0-1 percent by 2019. The electricity supply, on the other hand, is estimated to decrease with a CAGR of 2.99 percentage by next year. EIA (Energy Information Administration) has forecast that the overall electricity generation from coal will average approximately 27 percent in 2019.

The report includes the key regulations and policies affecting the U.S. electricity market along with Porter's Five Force analysis. The report extensively covers the suppliers' profile analysis as well as the SWOT analysis of some of the key electricity providers in the U.S. such as Duke Energy, NextEra Energy, Southern Company, American Electric Power, and Exelon. The report addresses the cost & pricing analysis, touching the cost breakup, price trend & forecast, and price drivers for the electricity market in the U.S. it also provides procurement best practices for the electricity market along with discussing the procedure for electricity supplier switching.

Beroe gathers intelligence through primary sources that include industry experts, researchers, and consultants, as well as current suppliers, producers and distributors. Secondary sources can include business journals, newsletters, magazines, market research data, company sources, and industry associations. Following data collation, analysis, and strategic review, the Final Research Report is published on Beroe LiVE.

Table of contents

  1. USA Electricity Market Executive Summary
  2. Executive Summary
  1. USA Electricity Market Market Analysis
  2. Electricity Value Chain for Industrial Customers
  3. Capacity
  4. Supply and Demand
  5. Fuel Mix
  6. Market Consumption Outlook
  7. Supply Market Outlook
  8. Key Regulations and Policies Affecting Electricity Markets
  9. Porter's Five Forces Analysis
  1. USA Electricity Market Supply Analysis
  2. Key Supplier Profile
  3. Supplier SWOT Analysis
  1. Cost Breakup
  2. Contract Models
  3. Price Trend and Forecast
  4. Price Drivers
  1. USA Electricity Market Procurement Best Practices
  2. Best Sourcing Practices
  3. TPI and Profiling
  4. Green Power Procurement
  5. US Electricity Supplier Switching Procedure

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USA Electricity Industry Structure and Outlook

  • This coal-fired generation capacity is expected to decrease by 4 – 7 percent CAGR from 2015 to 2019, while natural gas and renewable capacities are expected to increase at the rate of 1 – 3 percent and 10 –13 percent, respectively
  • Wind generation capacity has contributed to a major share in 2017 capacity additions. Solar had seen a CAGR of 44.55 percent between 2015 and 2017
  • As electricity industry transformation is taking place rapidly in the US, the grids are becoming smarter, the electricity generation sources are becoming cleaner, and end-users have more choices
  • EIA has forecasted that the overall electricity generation from coal will average around to 28 percent in 2018 and 27 percent in 2019


  • The yearly average electricity demand decreased marginally by 1.5 percent in 2017 compared to 2016
  • Electricity demand in the US is expected to increase marginally with a CAGR of 0 – 1 percent from 2015 to 2019
  • Electricity demand in the US is highly seasonal, due to increase in demand from the residential and commercial sectors during summer and winter
  • The electricity supply in the US is estimated to decrease with a CAGR of 2.99 percentage between 2015 and 2019
  • In 2017, electricity generated in the US accounted at 4,085.8 Million MWh in 2017, which had decreased from 4150.0 Million MWh in 2016, a decrease of 1.555 Y-o-Y

Market Consumption Outlook 

  • The total electricity consumption is expected to increase by 1.88 percent Y-o-Y in 2018 to reach an estimated total of 3,901 Million MWh
  • EIA forecasts that the electricity generation from natural gas-fired power plants is expected to reach to 34 percent in 2018 and to 35 percent in 2019
  • The electricity generation share from coal is expected to average around 28 percent in 2018 and to 27 percent in 2019

Price Trend and Forecast 

Historical Price

  • The average industrial price of electricity in the US had increased by 2.37 percent Y-o-Y from 2016 to 2017. The price had increased from $Cents 6.75/kWh in 2016 to $Cents 6.91/kWh in 2017
  • Increase in the price of electricity is mainly due to increase in natural gas prices
  • Electricity price in June 2018 increased by 5.79 percent M-o-M to reach $Cents 7.31/kWh

Price Forecast 

  • The average yearly industrial electricity price is expected to increase by 3-5 percent in 2018 Y-o-Y compared to 2017
  • Electricity price is expected to increase from $Cents 6.91/kWh in 2017 to the $Cents 7.09/kWh in 2018
  • The US electricity generation mix will depend largely on natural gas prices, as coal-based generation is expected to decrease. Wind generation is expected to increase in 2018 to 705,000 MWh/d

USA Electricity Market Price Drivers 

  • Prices of feedstock, such as coal and natural gas, which fuel ~66 percent of the total electricity generated, are the major drivers for electricity prices in the US. An increase/decrease in the prices of these feedstock will have a direct impact on the electricity price
  •  CDD is one of the major drivers, which impact the prices of electricity. With an increased CDD, there will be a higher cooling demand, which will, in turn, increase the electricity demand, thereby exerting an upward pressure on electricity prices in the short term

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