About Us

About Beroe

Beroe is a global SaaS-based procurement intelligence and analytics provider.

Beroe is a global SaaS-based procurement intelligence and analytics provider. We deliver intelligence, data, and insights that enable companies to make smarter sourcing decisions – leading to lower cost, reduced risk, and greater profits. Beroe has been a trusted source of intelligence for more than 15 years and presently partners with 10,000 companies worldwide, including 400 of the Fortune 500 companies.

Beroe acts as an extension of your procurement office, offering deep expertise and comprehensive resources within our primary industries. This allows us to provide robust, predictive, real-time intelligence, and insights. The primary industries that use our expertise are healthcare, food, beverage, tobacco, personal products, chemical, materials, mining, oil, gas, banking, financial services, insurance, and technology.

Awards and Recognition

Beroe is consistently recognized by the industry for its work and culture



Beroe is the world's first and only carbon neutral Market Intelligence firm

History of Beroe

With the rise of globalization and increasing market volatility, Market Intelligence (MI) has become a core facet of business innovation.

Beroe carved out a niche as the premier provider of procurement intelligence after recognizing the evident need for custom analysis and market research.

Beroe was founded in 2005 by Vel Dhinagaravel, Dr. Robert Handfield and Dr. Mitch Javidi.

In a proprietary study of 50 Fortune 500 companies conducted by Beroe's founders in 2003, they discovered that the top 2 areas of concern for chief procurement officers (CPOs) were the lack of good market intelligence and supplier risk analysis. The reason, they found, was that most MI sources were data-centric and generic in nature (e.g., one standard report sent to all clients regardless of scale, strategy or requirements), often out of date and sometimes inaccurate.


Meet Our Team


A co-founder at Beroe, Mitch is also CEO of the International Academy of Public Safety, Inc., an online educational center of excellence for public safety professionals, and the founder of NanoPhrades, a strategic partner to private equity firms, delivering research, insight, and strategy development services.

An accomplished scholar and professional leader with over 25 years of academic and business experiences, Mitch is recognized for high-profile turnaround achievements affecting revenue, stability, and profitability. Mitch speaks 4 languages and holds a Black Belt in Taekwondo and Aikido. He has a passion for cooking, fine red wine, hiking, water sports, and big band music. He is also an honorary member of the United States Army Special Operations Command. He is a proud father of two accomplished sons.

Mitch grew up in Norman, Oklahoma completing all of his education in the Mid-West. He moved to NC in late 1980's to become a professor at North Carolina State University where he became the youngest professor to be inducted into its Academy of Outstanding Teachers.

Rob is the Bank of America University Distinguished Professor of Supply Chain Management at North Carolina State University and Director of the Supply Chain Resource Cooperative (http://scm.ncsu.edu). The SCRC is the first major industry - university partnership to integrate student projects into the MBA curriculum, and has had 15 Fortune 100 companies participating as industry partners since 1999.

Prior to this role, Robert was an Associate Professor with the Global Procurement and Supply Chain Benchmarking Initiative at Michigan State University from 1992-1999, working closely with Professor Robert Monczka.

Rob is the author of several books on supply chain management, and has published many scholarly articles on the subject. He is considered a thought leader in the field of strategic sourcing, supply market intelligence, and supplier relationship management. He has spoken on these subjects at companies around the world, including China, Azerbaijan, Turkey, Latin America, Germany, Korea, Japan, the UK, and other regions.

Rob grew up in Calgary, Canada, playing hockey and downhill skiing. Currently, he commutes weekly from Charleston, South Carolina to NC State. His wife Sandi is a mathematics professor at the College of Charleston, and he has a daughter and a son. He enjoys the outdoors and has completed several marathons and triathlons, as well as spending time fly fishing with his son in the North Carolina mountains.

Robert received his PhD in Operations Management from the University of North Carolina at Chapel Hill, and a BSc in Applied Math from the University of British Columbia.

As the CEO and President of Beroe Inc, Vel is the guiding hand behind Beroe‘s transition from a start-up to a mature, global enterprise with more than 400 people. Beroe is the result of a study that Vel conducted in 2003 with the CPOs of fifty Fortune 1000 companies.

In this study, the CPOs revealed that their top two areas of concern were the lack of good market intelligence and supplier/supply chain risk. In founding Beroe in 2005, Vel‘s vision was to create an organization that embodies the statement “The future of procurement intelligence” while strategically partnering with clients as an extension of their procurement function.

Before founding Beroe, Vel had extensive procurement and supply chain consulting experience for over 30 Fortune 500 companies. Vel is a prominent speaker at major procurement/supply chain events like ISM, ProcureCon, Procurement Leaders, EIPM, CIPS, SCIP, F4SS, LogiPharma, AME and MAPI. Passionate about procurement, travel, architecture and entrepreneurship, Vel‘s idol is Tom Enders, the CEO of Airbus. Vel is married and has two kids. Vel completed his MSc (Hons) Chemistry and BE (Hons) Mechanical Engineering from BITS Pilani, and his Masters in Operations Research, NC State University.


As Group VP, Hemant leads a group of Beroe’s Industry /Regional VPs whose remit covers client acquisition & expansion, value delivery & retention and identifying new service offerings to ensure industry sector leadership. His additional responsibilities includes building partnerships with leading consulting & technology firms and building a support organization for Beroe’s transition to a “non-linear” growth model.

During the past 15 years, he has successfully scaled up new businesses / practice areas for emerging companies such as Zycus and Selectica, winning new clients within ‘Global 1000’ space, across USA, Europe and APAC for enterprise software & advisory services in Procurement. He has directed business development, solution consulting and customer success management organizations.

Prior to Beroe, Hemant was VP Global Sales & Customer Success at Zycus Inc, a provider of SaaS Procurement solutions and a leader in the Gartner Magic Quadrant. As part of their Exec team, he grew the operations from a startup phase to winning 200+ new clients globally. He also served as Zycus’ executive sponsor counterpart to client CPOs. He enjoys traveling globally, trying local food & wine and getting to know the local cultures. He lives in New Jersey, loves spending time with his family (he has 2 kids), listening to music & watching sports with his friends (avid fan of Lakers and Mumbai Indians).

Hemant studied Electronics Engineering and Management in India. He grew up in Goa, studied in Pune/Mumbai and worked internationally. But, he has stayed a ‘Goan’ at heart!

Dushyant, or DJ as he prefers to be known because of the sheer number of auto-corrected emails he gets which begin “Hello Decant”, leads the fast growing Global Product Sales team in Beroe. DJ and his rapidly growing team are responsible for positioning the entire gamut of Beroe solutions to our vast network of satisfied Beroe Live users. His remit also includes creating innovative GTM approaches to maximize product penetration.

He comes with more than 16 years of experience which includes a decade of working with Procurement professionals. DJ has been a Product Sales guy all his career and in his last avatar was VP- Global Sales for MarketsandMarkets. Previously he worked for Zycus where he led sales teams in ANZ, UK, Europe and India and was involved in growing revenues multi-fold. He was also a member of the Core strategy council as a sales representative.

He enjoys travelling and is a member of multiple frequent flyer clubs. He is based in Pune but mostly is found at an airport somewhere. While in Pune, he enjoys spending time with his two supremely naughty and inquisitive kids, a very supportive wife and family. Reading and writing answers on Quora is one of his favorite hobbies.

DJ is a BE (Mechanical) and an MBA (IT & Management) from the Indian Institute of Information technology and Management.

Driven by a passion to grow the profile procurement in the region, Mario has recently joined Beroe taking on the responsibility for business development across APAC. An experienced senior Procurement and Sales professional with more than 15 years of experience on both the buy and supply-side of procurement, Mario possesses a deep understanding of how strategic supply management can deliver value to any business.

He has a unique blend of experiences in the public and private sector, having successfully executed a variety of senior roles prior to joining Beroe, such as Global Sourcing Lead for ANZ Bank, Managing Partner for Epago – (a Boutique ANZ based sourcing consulting firm) and Regional Sales Director, Zycus for S2P software. His most recent assignment was with Victoria Government as a Procurement Solutions Lead for S2C transformation initiative further emphasises his well-rounded procurement experience.

Creating value for his clients is the most burning ambition for Mario. With his solid understanding and experience in Procurement and aligned technology enablers, Strategic Category Management, Procurement Practice and Methodology, excelled Supplier Performance Management arm him to be a true value creator so to advance procurement.

When Mario is not working, he loves spending time with his wife and their shared love of travel. He believes that we are all obligated to making a positive contribution to the community and is involved in various non for-profit initiatives. Mario is a sports nut and has a real competitive nature, having played football at National League and achieving a Black Belt in Freestyle Karate. Nowadays, you will find him out on the road cycling on most weekends.

His Academic grounding includes a Post Graduate in Strategic Business Innovation from Charles Sturt University, along with an Applied Economics Bachelor (Banking & Finance/ Marketing Majors), from Victoria University.

Alekh has been with Beroe since 2014, he leads Beroe’s Business Engagements for Europe and North America for several industries, which Beroe serves with its products and services.  In a procurement advisory and business engagement role, Alekh has gained vast experience working with CPOs, CIOs, VP level Procurement Practioners, Program Management Leaders in supporting them meet their research & development, benchmarking, sourcing and supply chain business objectives.

He has played a key role in expanding Beroe’s footprint across both digital and customized services. In the last 5 years, Alekh has handled multi billion dollar companies from key industries such as Banking, Finance and Insurance, Oil and Gas, Pharma, Bio-Pharma, Medical Devices, Chemicals, Manufacturing & Durables, Retail and Consumer Products. Having a keen insight into the strategic sourcing process across categories, he is able to quickly assess and adapt to the support that needs to be provided to Beroe’s clients. Alekh is based in Chennai and lives with his wife and 8 year old son, in his free time he swims, reviews restaurants on social media, cleans the kitchen and takes free effective communication classes for all ages.

As Vice President of Strategic Alliances at Beroe, Arthur leads our efforts to partner with leading management consultancies, boutique advisories and key solution and content providers to deliver significant value to both our customers and partners.  A firm believer in building synergies through mutually beneficial relationships, he often takes the long view, while accelerating time to value for our customers.

A tech veteran of more than 30 years, Arthur has most recently led two Zycus spin-outs -Ultria and Verdantis .  Prior to these roles, Arthur led global partnerships with Accenture, Buyerquest, Capgemini, Censeo, Deloitte, Dun & Bradstreet, and SAP among others while establishing the indirect and public sector businesses at Zycus.

Prior to Zycus, Arthur managed key relationships with Microsoft and TMP Worldwide at iCIMS (a SaaS talent management company),  leveraged partnerships with Cognos (Now IBM) and MapInfo (Now Precisely) at ZAC Technology,  and partnered with Lockheed Martin and IBM to deliver SaaS-deployed online education with Savant (now Global Learning Systems). Arthur also has extensive experience in integrating acquisitions from his experience at BEA Systems (now Oracle).

Arthur is an avid kayaker and balances his time between salt and fresh water – when he isn’t travelling to meet with partners!

Norman Heads LATAM and North America for Beroe and brings extensive Senior Corporate Strategy and Client Solutioning Experience. Directly involved in ‘roll up your sleeves’ sourcing transformation journeys and the application of the pivotal role played by Market Intelligence and Risk Management.  

Norman brings extensive Strategic & Pragmatic Sourcing Knowledge and Expertise and enjoys building Great Relationships across client organizational structures focused on delivering the right result. Also currently enjoying tasked objective of finding optimal cross industry solutions for multi-tier supply chain mapping for proactive ‘risk at the node’ alerting.

Product - Content, Technology and Customer Experience

Vale leads Beroe’s Capital and Site Services, Marketing Services and Procurement Outsourcing, Oil & Gas, Facilities Management and our Latin American operations. Vale started life in Beroe as an analyst in 2006 when it was in garage start-up mode and is now one of our Associate Vice Presidents of Indirect Services and Oil and Gas. In the past 8 years at Beroe, he has supervised 1,000+ deep dive projects. Vale’s experience includes working with clients across a wide range of industries such as Life Sciences, Consumer Packaged Goods, Chemicals, Mining, BFSI and Oil & Gas.

A frequent speaker at procurement conferences his strength lies in framing innovative procurement solutions. His vision is to redefine the procurement intelligence landscape into one where information and advice is measured only for effectiveness hence pushing the bar for integrated and continuous partnerships across the industry.

Vale is from the town of Madurai which he feels is the food capital of the world. His first job was in a drag car motorsports engineering team and still is very passionate about anything which runs on an internal combustion engine. He splits his time between the Beroe office and vehicle overhauling workshops. Once a swimmer and now a weekend power-lifter he idolizes the Royal Enfield, Rajinikanth and Chip Foose in that order.

Vale has completed his Masters from University of North Carolina and graduated in Engineering from Thiagarajar College of Engineering.

Supriyo is Vice President of Technology and Customer Experience at Beroe. In his role, he oversees the technologies that empower Beroe’s customers with continuous advantage in procurement.

Supriyo is a seasoned technology professional and comes with rich experience in IT Strategic Planning, Service Delivery & Management, Engineering and Operations. He spent close to 10 years in the IT Services playing various roles in Delivery and Management for Wipro and Infosys. Prior to joining Beroe, Supriyo was Head of Information Systems & Security at GlobeTouch, where he spearheaded implementation of several Business Process Automation, Analytics and Security solutions.

A die-hard fan of Barca and Lionel Messi, Supriyo lives up to the true Bengali passion for soccer. His favorite pastime is investment research and planning for his next road-trip. Supriyo holds a Post Graduate in Management from Indian School of Business (ISB), Hyderabad and B.E in Electrical Engineering from Bengal Engineering College, Shibpur (Kolkata).

  • Santosh is one of the lead architects of LiVE.Ai and is responsible for user engagement and operations of the next gen platform.
  • Prior to the current role, Santosh was the practice head for Metals, Mining & Durables research verticals at Beroe leading a team of 50+ analysts and was closely working with Beroe’s clients in these industries.
  • Santosh started his market research and consulting career at Frost & Sullivan and was the industry leader for the electronics and security research group in Europe.
  • Santosh graduated from the Royal Melbourne Institute of Technology in Melbourne, Australia and holds a management degree from IIM, Bangalore

Garren DiPasquale is a passionate design evangelist known internationally for his approach to combining product design and big-picture business objectives from the outset of every project. 

He brings both technical experience and business acumen to the table, having spent over 18 years at the helm of strategic design decisions that facilitate ease of use and enjoyable experiences to users and customers.

Before joining Beroe, Garren held several coveted UX roles in senior leadership, such as the VP of Technical Application and Engineering at Bank of America, Product Design Lead at Levvel, and the Director of Design and Development at Myfillin Software. He has also consulted on a wide range of projects for fortune 50 clients including, Wells Fargo, Lowe’s Home Improvement, Delta Airlines, Chick-fil-a and the Royal Australian Navy.

He is a frequent conference speaker addressing the practical applications of design thinking and agile methodologies, a hackathon participant (and winner), and a professional mentor for product design students. Garren brings to Beroe the understanding and perspective of a true product design polymath.

As Director of Product and Program management, Isabel leads a team that designs and builds Beroe’s applications.

Isabel has designed and managed teams at a range of companies, including NBCUniversal, Comcast, NBA and more. For more than 18 years Isabel has brought innovative solutions, brands, and digital products to life. Isabel is passionate about collaborative design as a means to solving complex systemic problems. She believes design is the strategic differentiator in making a good product great.

She is a proven leader excelling at cross platform execution and delivery while maintaining a focus on dissecting the ‘big-picture’ initiatives in order to prioritize and set team goals.

Research and Analysis

Arun Ambrose leads Beroe’s Capital and MRO, EPC, Oil & Gas, Facilities Management, HR Services, Professional Services, Freight, Logistics & Warehousing, Chemicals, Metals, Mining, Industrial Durables & Energy category teams.

In the past 14+ years at Beroe, Arun has supervised over 5,000 MI projects. His experience include working on real-time, high-value consulting projects for CFOs, CPOs, Supply Chain & Operations Heads, Business Unit Leads, Technical Leads and Category Managers across a wide range of industries such as Oil & Gas, Power, Utilities, Energy, Mining, Life sciences, Agro-Chemicals, FMCG, Technology, Chemicals, BFSI and Retail.

Praveen is our go to man for problem solving! In addition to leading our Healthcare, FBT, cost modelling & forecasting market intelligence verticals, he also heads our Risk and Compliance and Analytics division. In his 10 years at Beroe, Praveen has successfully added responsibilities and has been instrumental in strategically aligned growth of the company. As part of his day to day work, Praveen enjoys digging deep into research and analytics challenges and takes pride in resolving difficult state of affairs.

Praveen comes with rich background of country investment strategy and equity research with a swiss bank and also has corporate finance experience of managing SG&A spend of a large telecom operator. Travelling is in his blood and has visited more than 20 countries, and firmly believes using local transport is the best way to explore a new place quickly. Directional cue on where the roads “can” lead to is good enough for him to convert dropping a friend home trip into a 1,500 miles impromptu road trip! Praveen is a BE (Electronics and Communication) from ITM, Gurgaon (now NorthCap University) and MBA (Finance) from NMIMS, Mumbai.

Marketing and HR

Anand has the coolest job in Beroe - ensure the hard work and insight of Beroe’s smart analysts gets converted into credit for Brand Beroe.

Prior to joining Beroe, Anand spent a decade in the IT services industry essaying various roles in marketing for TCS and HCL Technologies, including five years in Los Angeles with the Media and Entertainment vertical of TCS. In his last role, as the head of the brand office at HCL Technologies, Anand was part of a team that made B2B guerrilla marketing an art form.

A once voracious reader, now mostly a cricket tragic, Anand spends his free time unleashing his so-called sense of humor on everyone around - mostly causing polite nods and raised eye brows followed by empty neighborhoods. Anand is a post graduate in management from the Indian Institute of Management, Kozhikode (IIMK), with a bachelors in science from Bhavan’s College, Hyderabad.

Our Global Footprint

For Fortune 500 & Global 2000 organizations, global sourcing is now an established practice.

  • USA
  • India
  • Argentina
  • China
  • Africa

With the increasing adoption of continuous portfolio management instead of discrete sourcing projects, the need for validated, trustworthy,and credible information is increasing by the day.

Beroe understands the need for a network of local agents who can constantly monitor key supply and resource markets to ensure category managers have continuous access to high quality market intelligence.

By using this website you agree to our use of cookies. Please read our Cookie Policy for more information.

Accept and Close