The Recycled Resin Bottleneck: Navigating Supply Gaps with Resilient PCR Sourcing Strategies
Demand for recycled resins has regained strong momentum amid a wave of new regulatory mandates across geographies, placing renewed pressure on brand owners to revisit their internal sustainability targets. The key concern is no longer why to act—but how to source enough recycled resin to meet these escalating commitments. With companies facing scrutiny from both regulators and consumers, the question looms large: Are we producing enough PCR to meet surging demand?