Global Market Outlook on Packaging Tubes 

  • APAC, LATAM, and the Middle East expect the highest consumption growth in the next 3–5 years, owing to increased disposable income, urbanization, and increasing spend on beauty and healthcare products 
  • Cosmetics and oral care products will continue to lead the tubes consumption with over 55 percent of share 
  • Laminated tubes will witness the fastest growth, especially in the emerging markets, owing to its low cost of production, coupled with high demand, from the toothpaste and beauty care segments


Regional Demand Overview

Global tube market is gradually moving toward consolidation, as suggested by the recent M&A activities globally. Tube manufactures are attempting  to increase the production capacity, at the same time deliver high aesthetic value products, to tap the growing demand of premium products,  especially from the cosmetics market

Global Market Outlook of Tubes

  • The tube market is likely to experience a strong growth in the next five years, driven by the rapidly growing consumption of  personal care products in APAC and LATAM  
  • Growing concerns over package sustainability and costs are also likely to facilitate substitution of bottles by tubes
  • The global tube market expects a significant growth of CAGR 6–7 percent from 2017 to 2022, owing to the increasing use of flexible packaging formats in nearly all key downstream segments, especially cosmetics and personal care. Oral care market is a major driver, with a CAGR of 5 percent in the forecast period
  • APAC is expected to drive growth in the next five years, with over 8 percent CAGR in 2017–2022, owing to the rising per capita income in the key markets, like India, China, Malaysia, Thailand, etc., coupled with the growing rate of urbanization, fostering increased consumption of FMCG products 
  • APAC is the largest manufacturer of tubes, with around 13.3 billion units of the annual produce in 2017, closely followed by Europe and North America. Both Europe and North America are expected to witness a 3–4 percent Y-o-Y growth rate in the next 3–5 years, driven by growing penetration of tubes in food, personal care, and industrial segments 
  • Concerns over sustainability and growing preference of innovative packaging over traditional formats, like glass, metal, and plastic containers, have lead to the preference of tubes in personal care, pharma/healthcare, and oral care market globally
  • In the next five years, squeeze tubes are expected to have the strongest growth with the growing demand from the skin and oral care segments
  • Sustainable and cost-efficient tubes, with better barrier properties, would be the focus of brand owners in the near future