Visual Merchandizing, Fixtures, and Furnishings (VMFF)

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Broad international attendance for Euroshop 2023

March 20, 2023
alert level: Medium

Alpha Nero to open a new production facility in Riyadh

March 16, 2023
alert level: Medium

Umdasch presents forward looking shopfitting ideas in EuroShop in D?sseldorf from 26 February to 2 March 2023

March 02, 2023
alert level: Medium

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Visual Merchandizing, Fixtures, and Furnishings (VMFF) Industry Benchmarks

Savings Achieved

(in %)

The average annual savings achieved in Visual Merchandizing, Fixtures, and Furnishings (VMFF) category is 8.00%

Payment Terms

(in days)

The industry average payment terms in Visual Merchandizing, Fixtures, and Furnishings (VMFF) category for the current quarter is 60.0 days

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Price per Unit Competitiveness

Specification Leanness

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    Visual Merchandizing, Fixtures, and Furnishings (VMFF) Suppliers

    Total Suppliers
    Diverse Suppliers
    Normalized Supplier Rating
    Visual Merchandizing, Fixtures, and Furnishings (VMFF) Supplier

    Find the right-fit visual merchandizing, fixtures, and furnishings (vmff) supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

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    Sample Supplier
    Omnicom Group Inc.
    Jackson, Mississipi
    Duns number

    D&B SER Rating

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    Up to 3 months

    1 9
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

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    Visual Merchandizing, Fixtures, and Furnishings (VMFF) Market Intelligence

    global market outlook

      • The global VMFF market is estimated to be 87-89 billion USD in 2022. Market size in North America is the highest at 31Billion, followed by Asia with a market size of 22.6-24 Billion. Europe is estimated to have a market size of 22.4-22.8 Billion.
      • Global players in the VMFF industry includes Idx Corporation, RTC, Triad, Caps Group, ARNO, Ganter Interior, Array Marketing, Diam.
      • According to industry experts, the global demand is expected to grow at around 10% CAGR (2021-2026F).
      • The top three industries that contribute to the VMFF market are retail, CPG, and FBT.
      • In case of visual merchandizing displays, there is an increasing demand for sustainable materials, such as bio resin and biomaterials that include polyethylene regular new granules: 100 percent from renewable source, easy to reuse, regranulated plastics, non-toxic poly propylene, etc.

    Visual Merchandizing, Fixtures, and Furnishings (VMFF) market report transcript

    Global VMFF Industry Outlook

    • The global demand is expected to grow at approx. 3 percent CAGR through 2023–2025 (F)

    • The global VMFF market is estimated to be $84–89 billion in 2023 (E)

    • Asia, North America, and Europe are high maturity markets, with China, India, the US, and the UK being the key demand countries.

    • The top three industries that contribute to the VMFF market are retail, CPG, and FBT

    Global VMFF: Market Maturity

    • VMFF is gaining prominence across markets, due to the consistent growth in retail

    • Major end-users are apparel retail, CPG retail, and FBT companies

    Global VMFF: Industry Trends

    • With continued growth of the retail industry, suppliers around the globe are improving their service offerings and expanding their geographical presence to meet buyers’ evolving needs for consolidation

    • With continued growth of the retail industry, suppliers around the globe are improving their service offerings and expanding their geographical presence to meet buyers’ evolving needs for consolidation

    Global VMFF: Drivers and Constraints

    • With the growth in organized retail across emerging markets and rise in technology-based innovation, there will be a rise in the investment in retail stores, which would further increase the spend on VMFF

    • Rise in the adoption of technology by suppliers and improved service portfolio & market access will be the major growth drivers in the matured markets as well as the emerging markets


    Integrating technology

    • Development of the latest technological tools to improve the store experience will drive the consumption of VMFF products and services in both the developed and emerging markets

    Bundled solutions

    • Higher usage of VMFF services brings in the opportunity for bundled solutions, which are provided by suppliers in the developed markets. Using these services, buyers can save considerable costs

    Declining technology costs

    • Due to the reduced costs of technology, same investment is giving better yields, and therefore, buyers and suppliers are increasingly showing interest toward technology-enabled services and products


    Rise in e-commerce retail

    • Consumers may increase their purchase online, and this may result in reduced investment in traditional retail stores, which could further impact the VMFF industry

    Retail stores: Closure

    • Many of the reputed brands have closed hundreds of stores in recent years, due to unprofitability. This is expected to directly impact the demand for visual merchandizing materials and services

    Supply Trends and Insights

    Global/Regional Supplier

    The VMFF industry is evolving and has given rise to the emergence of many store design firms. There are a few players in fixture manufacturing who have global presence, and a number of suppliers who have a presence in multiple markets.

    Consolidation of suppliers across markets:

    • US: Many suppliers have expertise in manufacturing shop fitting fixtures as well as visual merchandizing fixtures. Many of the prominent shop fitting fixture manufactures and merchandizing cosmetic fixture manufacturers have a presence in the US, which makes it an attractive sourcing destination

    • China: Presence of large fixture manufacturing suppliers, who can support brands with multiple type fixture, makes China a key sourcing destination

    Supply Trends

    • Global reach: Suppliers are expanding their presence into newer markets to address clients’ requirements in these markets.

    • Service expansion: Clients are increasingly looking for suppliers, who act as a one-stop-shop for all their retail environment needs, therefore suppliers are widening their service portfolio.

    • Environment friendly: Suppliers offering fixtures are focusing on environment-friendly products and processes and are trying to use innovative materials in fixtures.

    • Strategic Partnerships: Fixture manufacturers have partnered with retail Suppliers for installation, maintenance, etc., to provide one-stop solution for the client

    Engagement Trends

    • Most adopted model: Engaging with few of the top nationwide/global suppliers

    • Contract length: Medium term (2–3 years)

    • Pricing strategy: Fixed based on contract is the recommended model. Once design is finalized, estimate to be obtained based on requirement and contract to be placed for “X” number of fixtures. The price is locked, no matter what volatility the manufacturer encounters before, during or after the production Demand Consolidation – Engaging with limited established preferred suppliers will enable better price negotiation. Global suppliers with manufacturing in China as well as outside China can be engaged to leverage different regional capabilities

    Why You Should Buy This Report

    Information about Visual Merchandizing, Fixtures, and Furnishings market size, maturity, industry trends, regional outlook, drivers and constraints, etc. Porter’s five force analysis of developed and emerging VMFF markets. Major innovations, supply trends and insights, product portfolio and SWOT analysis of major players like CAPS Group, Ganter Interior, Global Display, etc. Sourcing models, engagement models and pricing models for VMFF.

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