Airport Advertising
Market, Supplier, Risk and
Competitive Intelligence
Meet Abi
Abi will answer all Airport Advertising related
procurement queries with relevant data points
Abi - AI powered digital procurement assistant
Discover Market Info
Get up-to-date market and supplier info on Airport Advertising to help you build
Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices
Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices
Manage Risk
Assess Supplier Risk based on key risk and compliance parameters
Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.
Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus
Find Suppliers
Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography
Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings
Assess Category Performance
Benchmark your category performance against peers and the market
Measure category performance on 15 key parameters across cost, risk and strategy KPIs
Source Market Indices
Get information on key factors affecting your supply
Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics
Meet Abi
Discover Market Info
Manage Risk
Find Suppliers
Assess Category Performance
Source Market Indices
Abi will answer all Airport Advertising related
procurement queries with relevant data points
Abi - AI powered digital procurement assistant
Get up-to-date market and supplier info on Airport Advertising to help you build
Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices
Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices
Assess Supplier Risk based on key risk and compliance parameters
Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.
Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus
Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography
Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings
Benchmark your category performance against peers and the market
Measure category performance on 15 key parameters across cost, risk and strategy KPIs
Get information on key factors affecting your supply
Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics
The global market size of airport advertising is predicted to reach $4–5 billion with a growth rate of 10.6 percent in 2021
The growth of digital billboards and increasing spend on programmatic advertising are the major factors for growth of the industry
The pandemic caused marketers to withdraw their demand for advertising, thereby leading to a decline in prices in the market. However, 2021 is offering a period of revival, wherein travel and airports are operational, making it conducive to opt for airport advertising.
The stocks for many outdoor advertising companies fell significantly by a huge margin
The decline in ad spend for airport advertising crossed 13 percent approximately in 2020
In Q1 2020, there was close to 620 million passenger reduction caused by airport closures and travel restrictions, as imposed by governments across the globe
Existing advertisers began to shift to digital methods of advertising, which added to a decrease in demand for airport advertising during the pandemic
The global market is estimated to witness growth in revenue, the major driving force being the traffic of passengers, due to resumed operations in the travel sector and brand communication.
Industry Drivers
Digital ad spend: Considering the changing consumer behavior, due to the COVID-19 outbreak, usage of digital platform has gained more importance. Programmatic OOH technologies and interactive billboards will contribute toward optimizing the campaigns and driving the market growth.
Resuming operations: With the opening of airports and eased travel restrictions will eventually enable passenger traffic, thereby increasing revenue opportunity for the industry.
Constraints
Pandemic restrictions: The industry faced a steep downfall in revenue, due to the rules and restrictions imposed, on the account of the pandemic. The impact on the economy has created a hesitance among buyers with respect to their ad budgets.
Increased Cost: The costs of renting ad spaces at premium airports and locations are high
Airport Advertising
Complimentary 12-month access to Beroe LiVE
Beroe is a global SaaS-based procurement intelligence and analytics provider. We deliver intelligence, data, and insights that enable companies to make smarter sourcing decisions – leading to lower cost, reduced risk, and greater profits. Beroe has been a trusted source of intelligence for more than 15 years and presently partners with 10,000 companies worldwide, including 400 of the Fortune 500 companies.
Copyright © 2022 Beroe Inc / Beroe Consulting India Pvt Ltd. | All rights reserved.
