Regional Market Outook on Commercial Print

  • The global commercial print market was valued at $728–730 billion in 2019-E. The market is forecasted to grow at a CAGR of approx. 0.4 percent between 2019 and 2021
  • The global commercial print market spend is valued at $7–7.5 billion in 2018 and future is not very lucrative, owing to an increase in digitization. It is forecasted that the Australian commercial print industry would decline at a rate of nearly 1–2 percent, compounded annually
  • Australia has medium market maturity for commercial print buyers and suppliers. The key industries that create demand for print items in Australia include retail, publishing, BFSI, and telecom


Australian Commercial Print Industry: Market Maturity 

  • Commercial print penetration is medium in Australia
  • Australia is a major contributor to the APAC commercial print industry
  • Maturity of buyers and suppliers in Australia is lesser compared to mature markets, such as Europe, the US, and Japan
  • There has been increased focus on trends, such as print-on-demand, digital printing, and value-added services by suppliers in Australia to match their client’s expectations

Commercial Print Industry - Drivers and Constraints: Australia

To counter the effect of digitization of commercial print, service providers are adding value-added services, such as data management, consulting, and e-publishing to retain their clients. However, major segments, such as labels, packaging materials and books for educational institutes, still have sustained demand


Value-added services

  • A wide range of value-added services, like mailing, fulfilment, consulting, graphic design, and data management services, enables print suppliers to deliver innovative services to their buyers. Suppliers in the market are competing with each other by providing value-added services to their clients at competitive prices, and they help buyers consolidate multiple print-related activities to a single service provider

Potential industry sectors

  • The demand for print services is primarily driven by the retail, financial services, publishing, and food & beverage industries. Demand for on-demand print materials, packaging, wide-format printing, digital printing, and other promotional materials by the retail, food and beverage industries is a key driver

Eco-friendly practices

  • The introduction of eco-friendly practices, like soy ink, instead of the traditional petroleum-based ink, has reduced the printing industry’s impact on the environment and has helped both the buyers and suppliers control their carbon footprints


Increase in digitization

  • With the increase in digitization, it is expected that buyers will adopt more electronic versions of printing materials, such as e-annual reports, e-vouchers, and e-catalogues, or use more online channels, like e-mail, the internet or websites, rather than printing materials to target consumers, which, in turn, will affect the demand for print-related items

Dependence on feedstock prices

  • The print industry is dependant on feedstock prices, such as the price of paper, inks, solvents, etc. Price fluctuations for these items have an impact on the print industry. The volatility of the raw material prices poses a risk to the buyers because it has a direct impact on the final prices