Commercial Print Australia Market Trends
Category Intelligence on Commercial Print Australia covers the following
- Information relating to market, supply, cost, and pricing analysis
- Hard to find data on cost and TCO models, supplier details, and performance benchmarks
- Macroeconomic and regional trends impacting cost, supply, and other market dynamics
- Category-specific negotiation and sourcing advice
Industry Outlook & Drivers
Regional Market Outook on Commercial Print
- The global commercial print market was valued at $728–730 billion in 2019-E. The market is forecasted to grow at a CAGR of approx. 0.4 percent between 2019 and 2021
- The global commercial print market spend is valued at $7–7.5 billion in 2018 and future is not very lucrative, owing to an increase in digitization. It is forecasted that the Australian commercial print industry would decline at a rate of nearly 1–2 percent, compounded annually
- Australia has medium market maturity for commercial print buyers and suppliers. The key industries that create demand for print items in Australia include retail, publishing, BFSI, and telecom
Australian Commercial Print Industry: Market Maturity
- Commercial print penetration is medium in Australia
- Australia is a major contributor to the APAC commercial print industry
- Maturity of buyers and suppliers in Australia is lesser compared to mature markets, such as Europe, the US, and Japan
- There has been increased focus on trends, such as print-on-demand, digital printing, and value-added services by suppliers in Australia to match their client's expectations
Commercial Print Industry - Drivers and Constraints: Australia
To counter the effect of digitization of commercial print, service providers are adding value-added services, such as data management, consulting, and e-publishing to retain their clients. However, major segments, such as labels, packaging materials and books for educational institutes, still have sustained demand
- A wide range of value-added services, like mailing, fulfilment, consulting, graphic design, and data management services, enables print suppliers to deliver innovative services to their buyers. Suppliers in the market are competing with each other by providing value-added services to their clients at competitive prices, and they help buyers consolidate multiple print-related activities to a single service provider
Potential industry sectors
- The demand for print services is primarily driven by the retail, financial services, publishing, and food & beverage industries. Demand for on-demand print materials, packaging, wide-format printing, digital printing, and other promotional materials by the retail, food and beverage industries is a key driver
- The introduction of eco-friendly practices, like soy ink, instead of the traditional petroleum-based ink, has reduced the printing industry's impact on the environment and has helped both the buyers and suppliers control their carbon footprints
Increase in digitization
- With the increase in digitization, it is expected that buyers will adopt more electronic versions of printing materials, such as e-annual reports, e-vouchers, and e-catalogues, or use more online channels, like e-mail, the internet or websites, rather than printing materials to target consumers, which, in turn, will affect the demand for print-related items
Dependence on feedstock prices
- The print industry is dependant on feedstock prices, such as the price of paper, inks, solvents, etc. Price fluctuations for these items have an impact on the print industry. The volatility of the raw material prices poses a risk to the buyers because it has a direct impact on the final prices
Commercial Print Australia Market Overview
- The intensity of rivalry is medium, as there is a limited number of established commercial printers in Australia market
- Moreover, there are many small printers that exist in the market but do not provide end-to-end services, such as digital printing, online printing, warehousing, and fulfillment.
- As the supply base is relatively limited in Australia as compared to the developed locations, the buyer has limited bargaining power.
- The number of global commercial print service providers in Australia is considerably lower as compared to mature markets such as North America and Europe.
- Supplier maturity in the Australia markets is medium and their service capabilities are also quite limited.
- The business environment in Australia is a bit challenging; hence, entry for new players into the market isn’t that easy.
- Moreover, commercial printing is a capital-intensive market, restricting new entrants.
- Substitutes for commercially printed material, such as online media and advertising, have adversely affected the commercial print industry
- Digital publishing is the conversion of existing PDFs into the media-rich format for smartphones, and the table-compatible format is a trend that is gaining momentum.
- The growing trend of short run, on-demand work is being facilitated by advances in digital printing technology. High-volume printing will be reduced over time as more prints are produced on demand.
- Shorter runs, enhanced quality, speed to market and mass customization are key driving factors that increase the adoption of digital printing services. However, lithographic printing is still dominant
Why You Should Buy This Report
- Information on the Australian commercial print market maturity, drivers and constraints, regional outlook, innovations, etc.
- Porter’s five forces analysis of the Australian Commerical Print industry.
- Supply trends and insights, supplier profiles and SWOT analysis of key players like HH Global, Adare International, etc.
- Cost structure, price drivers, etc.
- Sourcing models, pricing models, SLAs and KPIs, etc.