CATEGORY

Brand Management Services

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Brand Management Services Industry Benchmarks

Savings Achieved

(in %)

The average annual savings achieved in Brand Management Services category is 7.90%

Payment Terms

(in days)

The industry average payment terms in Brand Management Services category for the current quarter is 58.0 days

Compare your category performance against peers and industry benchmarks across 20+ parameters on Beroe LiVE.Ai™

Category Strategy and Flexibility

Engagement Model

Supply Assurance

Sourcing Process

Supplier Type

Pricing Model

Contract Length

SLAs/KPIs

Lead Time

Supplier Diversity

Targeted Savings

Risk Mitigation

Financial Risk

Sanctions

AMEs

Geopolitical Risk

Cost Optimization

Price per Unit Competitiveness

Specification Leanness

Minimum Order Quality

Payment Terms

Inventory Control

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    Brand Management Services Suppliers

    Brand Management Services Supplier

    Find the right-fit brand management services supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211
    D&B SER Rating
    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile
    Company and Sector Performance
    39
    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81
    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked
    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Brand Management Services market report transcript

    Brand Management Services Global Market Outlook

    • The global branding market is expected to grow to $5-7 billion in 2021 at a CAGR of 5-6 percent. ​

    • The independent firms continuing to outperform their publicly-held peers although publicly-held firms account for around 30-40 percent of the overall global market​

    • This growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges

    Impact of COVID-19 on Brand Management Services Industry

    • Technology, sensitivity and local awareness are seen as essential tools to navigate a sense of ongoing crisis as business reopens in 2021. The biggest communications challenge as companies enter the recovery phase is earnings and customer disruption.

    • As businesses are faced with unexpected closures and demand uncertainties, the demand for Branding services has decreased significantly​

    • Many sectors will increase budgets to recover​

    • The HCP and technology sector will continue to have a high demand for Branding.​

    • Coordinating between global, regional and local offices, has been a complex challenge that may lead to minor changes in corporate structure

    Global Brand Management Services Market: Drivers and Constraints

    Buyers are looking to work with their incumbents to create measurable Key Performance Indicators (KPIs), which consider both quantitative and qualitative variables. However, the difficulties in measuring and evaluating agencies would remain a major constraint for the industry 

    Industry Drivers

    • Rapid Use of Social Media:​ Increased adoption of social media is leading to increased spend in digital, with earned media being the dominant revenue driver​

    • Growth Driven by Content:​ A majority of the top buyers estimate that future growth is mainly derived from creating relevant content on traditional and digital mediums with an objective of building reputation among various stakeholders​

    • Rise in Technology Adoption: ​The industry is experiencing changes in response to new technology, expansion of new communication channels and greater use of data analytics

    Constraints

    • Talent Crunch​: In North America, agencies are recruiting from rival firms, due to the lack of skilled resources in the industry. Mid-level talent is cited as a major concern in North American agencies​

    • Constrained Branding Budgets​: Client-side budgets decreased by an average of just 3–5 percent in 2020, and budgets are expected to increase even more slowly during the next five years, by roughly 1–2 percent per year. This is mainly due to the difficulties in measuring and evaluating the results of any of the Branding campaigns

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