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Brand Management Services
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Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices

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Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices

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Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.

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Measure category performance on 15 key parameters across cost, risk and strategy KPIs

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Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics

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Abi will answer all Brand Management Services related
procurement queries with relevant data points

Abi - AI powered digital procurement assistant

discover-market-info

Get up-to-date market and supplier info on Brand Management Services to help you build

Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices

1

Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices

manage-risk

Assess Supplier Risk based on key risk and compliance parameters

1

Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.

2

Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus

discover-supplier

Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography

1

Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings

assess-category-perforamnce

Benchmark your category performance against peers and the market

1

Measure category performance on 15 key parameters across cost, risk and strategy KPIs

source-market-indices

Get information on key factors affecting your supply

1

Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics

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Table of Contents

  1. Brand Management Services Global Market Summary
  2. Brand Management Services Research Methodology​
  3. Brand Management Services Glossary ​
  4. Brand Management Services Category Definition​
  5. Brand Management Services Value chain​
  6. Brand Management Services - Branding Market Snapshot​
  7. Executive Summary​ - Brand Management Services
  8. COVID19 – Impact on Sourcing Branding Services

 

  1. Brand Management Services COVID Analysis
  2. Brand Management Services Category Summary – COVID-19 Impact​
  3. Brand Management Services Supplier Watch​
  4. Brand Management Services Industry Watch

 

  1. Brand Management Services Market Analysis
  2. Brand Management Services Global Market Maturity​
  3. Brand Management Services Global Industry Trends​
  4. Brand Management Services Industry Opportunities ​
  5. Brand Management Services Global Drivers and Constraints​
  6. Brand Management Services Industry Outlook ​
  7. Porter’s Five Forces Analysis: Developed and Emerged Markets ​- Brand Management Services
  8. Brand Management Services Regional Market Outlook

 

  1. Brand Management Services Procurement Best Practices
  2. Brand Management Services Sourcing Models​
  3. Brand Management Services Pricing Models: Comparative Analysis​
  4. Brand Management Services Pricing Model Implementation Process​
  5. Brand Management Services - KPI components

 

  1. Brand Management Services Market Monitoring Insights
  2. Brand Management Services Cost Drivers and Cost Structure​
  3. Brand Management Services Cost Analysis and Expected Savings

 

  1. Brand Management Services Billing Rate Benchmarking
  2. Brand Management Services Billing Rates – Overview​
  3. Brand Management Services Billing Rates in US and UK​
  4. Brand Management Services Billing Rates Methodology​
  5. Brand Management Services Factors influencing Branding billing rates

 

  1. Brand Management Services Supplier Analysis 
  2. Brand Management Services Key Global and Regional Suppliers​
  3. Brand Management Services Key Global Supplier Profiles ​
  4. Brand Management Services Key Global Supplier SWOT

 

  1. Brand Management Services Purchasing Process: RFP/RFI Builder
  2. RFP Builder - Brand Management Services

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Brand Management Services Global Market Outlook

  • The global branding market is expected to grow to $5-7 billion in 2021 at a CAGR of 5-6 percent. ​

  • The independent firms continuing to outperform their publicly-held peers although publicly-held firms account for around 30-40 percent of the overall global market​

  • This growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges

Impact of COVID-19 on Brand Management Services Industry

  • Technology, sensitivity and local awareness are seen as essential tools to navigate a sense of ongoing crisis as business reopens in 2021. The biggest communications challenge as companies enter the recovery phase is earnings and customer disruption.

  • As businesses are faced with unexpected closures and demand uncertainties, the demand for Branding services has decreased significantly​

  • Many sectors will increase budgets to recover​

  • The HCP and technology sector will continue to have a high demand for Branding.​

  • Coordinating between global, regional and local offices, has been a complex challenge that may lead to minor changes in corporate structure

Global Brand Management Services Market: Drivers and Constraints

Buyers are looking to work with their incumbents to create measurable Key Performance Indicators (KPIs), which consider both quantitative and qualitative variables. However, the difficulties in measuring and evaluating agencies would remain a major constraint for the industry 

Industry Drivers

  • Rapid Use of Social Media:​ Increased adoption of social media is leading to increased spend in digital, with earned media being the dominant revenue driver​

  • Growth Driven by Content:​ A majority of the top buyers estimate that future growth is mainly derived from creating relevant content on traditional and digital mediums with an objective of building reputation among various stakeholders​

  • Rise in Technology Adoption: ​The industry is experiencing changes in response to new technology, expansion of new communication channels and greater use of data analytics

Constraints

  • Talent Crunch​: In North America, agencies are recruiting from rival firms, due to the lack of skilled resources in the industry. Mid-level talent is cited as a major concern in North American agencies​

  • Constrained Branding Budgets​: Client-side budgets decreased by an average of just 3–5 percent in 2020, and budgets are expected to increase even more slowly during the next five years, by roughly 1–2 percent per year. This is mainly due to the difficulties in measuring and evaluating the results of any of the Branding campaigns

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