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Meet Abi
Discover Market Info
Manage Risk
Find Suppliers
Assess Category Performance
Source Market Indices
Abi will answer all Brand Management Services related
procurement queries with relevant data points
Abi - AI powered digital procurement assistant
Get up-to-date market and supplier info on Brand Management Services to help you build
Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices
Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices
Assess Supplier Risk based on key risk and compliance parameters
Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.
Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus
Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography
Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings
Benchmark your category performance against peers and the market
Measure category performance on 15 key parameters across cost, risk and strategy KPIs
Get information on key factors affecting your supply
Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics
The global branding market is expected to grow to $5-7 billion in 2021 at a CAGR of 5-6 percent.
The independent firms continuing to outperform their publicly-held peers although publicly-held firms account for around 30-40 percent of the overall global market
This growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges
Technology, sensitivity and local awareness are seen as essential tools to navigate a sense of ongoing crisis as business reopens in 2021. The biggest communications challenge as companies enter the recovery phase is earnings and customer disruption.
As businesses are faced with unexpected closures and demand uncertainties, the demand for Branding services has decreased significantly
Many sectors will increase budgets to recover
The HCP and technology sector will continue to have a high demand for Branding.
Coordinating between global, regional and local offices, has been a complex challenge that may lead to minor changes in corporate structure
Buyers are looking to work with their incumbents to create measurable Key Performance Indicators (KPIs), which consider both quantitative and qualitative variables. However, the difficulties in measuring and evaluating agencies would remain a major constraint for the industry
Industry Drivers
Rapid Use of Social Media: Increased adoption of social media is leading to increased spend in digital, with earned media being the dominant revenue driver
Growth Driven by Content: A majority of the top buyers estimate that future growth is mainly derived from creating relevant content on traditional and digital mediums with an objective of building reputation among various stakeholders
Rise in Technology Adoption: The industry is experiencing changes in response to new technology, expansion of new communication channels and greater use of data analytics
Constraints
Talent Crunch: In North America, agencies are recruiting from rival firms, due to the lack of skilled resources in the industry. Mid-level talent is cited as a major concern in North American agencies
Constrained Branding Budgets: Client-side budgets decreased by an average of just 3–5 percent in 2020, and budgets are expected to increase even more slowly during the next five years, by roughly 1–2 percent per year. This is mainly due to the difficulties in measuring and evaluating the results of any of the Branding campaigns
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