CATEGORY
Consumer Events
Beroe LiVE.Ai™
AI-powered self-service platform for all your sourcing decision needs across 1,200+ categories like Consumer Events.
Market Data, Sourcing & Supplier Intelligence, and Price & Cost Benchmarking.
Schedule a DemoConsumer Events Industry Benchmarks
Savings Achieved
(in %)
The average annual savings achieved in Consumer Events category is 7.90%
Payment Terms
(in days)
The industry average payment terms in Consumer Events category for the current quarter is 58.0 days
Compare your category performance against peers and industry benchmarks across 20+ parameters on Beroe LiVE.Ai™
Category Strategy and Flexibility
Engagement Model
Supply Assurance
Sourcing Process
Supplier Type
Pricing Model
Contract Length
SLAs/KPIs
Lead Time
Supplier Diversity
Targeted Savings
Risk Mitigation
Financial Risk
Sanctions
AMEs
Geopolitical Risk
Cost Optimization
Price per Unit Competitiveness
Specification Leanness
Minimum Order Quality
Payment Terms
Inventory Control
The World’s first Digital Market Analyst
Abi, the AI-powered digital assistant brings together data, insights, and intelligence for faster answers to sourcing questions
Abi is now supercharged with GPT4 AI engine. Enjoy the ease of ChatGPT, now on Abi
Consumer Events Suppliers

Find the right-fit consumer events supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.
Schedule a Demo


Use the Consumer Events market, supplier and price information for category strategy creation and Quaterly Business Reviews (QRBs)
Schedule a DemoConsumer Events market report transcript
Consumer Events Global Market Outlook
-
The global consumer event market is estimated to be at $700 billion for 2021
-
The growth will be driven by the increase in use of data, new technology, which will increase the creativity and consumer interest
-
Asia, North America, and Europe are high-maturity markets, with China, India, the US, Canada, and the UK being the key demand countries
-
Industries, like retail, FMCG, and beverages & tobacco, are contributing significantly to the consumer events market revenue
Impact of COVID-19 on Consumer Events Industry
-
The total demand for event management services has decreased compared to the pre-COVID-19 scenario. Consumer event demand is gradually rebounding and is predicted to rise by 5–8 percent this year.
-
Experts were unanimous in their optimism for the events industry's growth in 2021. The pandemic has had an influence on the consumer event market, as a result, the category had a significant impact in 2020 and 2021. The event market, on the other hand, is returning to routine.
-
As limitations on lockdown and gatherings are loosened throughout countries, consumer demand for outdoor events is projected to surge
-
Lockdowns are being imposed in a few nations, including South Africa and the UK, because of the new COVID strain. Its yet unclear whether the lockdown will have a long-term effect
-
Companies switching budgets for promotional channels from live events to digital platforms
Global Consumer Events Market: Drivers and Constraints
Data mining for personalized events and technology are the key drivers of the consumer event industry. Continuing restrictions on events caused by COVID-19 and health concerns are the major constraints.
Industry Drivers
-
Increase in technology, moving toward digital channel in the mature markets, like North America, Europe, and APAC
-
High level of creativity and heavy reliance on the use of consumer profiled data, segmentation, and personalization
-
Increase in the presence of global brands in the growing markets, like APAC, Easter Europe, and LATAM
-
Event agencies are upgrading their service offerings by providing creative and digital solutions, which are the key drivers of the industry in the pandemic
Constraints
-
Continuing restrictions in travel, social distancing, and gathering on events caused by COVID-19 pandemic
-
Unwillingness of consumers to attend events, due to health and other safety concerns
-
With new variants risk of getting infected varies by location
-
The economic condition of major Western European markets, including Germany, France, the UK, Italy, and Spain, could dampen growth expectations
Interesting Reads:
Discover the world of market intelligence and how it can elevate your business strategies.
Learn more about how market intelligence can enable informed decision-making, help identify growth opportunities, manage risks, and shape your business's strategic direction.
Latest: Bombardier CPO on Evolution of Aerospace Procurement Read Interview