CATEGORY

Advertisement Production

Beroe LiVE.Ai™

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Market Data, Sourcing & Supplier Intelligence, and Price & Cost Benchmarking.

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Advertisement Production Industry Benchmarks

Savings Achieved

(in %)

The average annual savings achieved in Advertisement Production category is 5.30%

Payment Terms

(in days)

The industry average payment terms in Advertisement Production category for the current quarter is 51.0 days

Compare your category performance against peers and industry benchmarks across 20+ parameters on Beroe LiVE.Ai™

Category Strategy and Flexibility

Engagement Model

Supply Assurance

Sourcing Process

Supplier Type

Pricing Model

Contract Length

SLAs/KPIs

Lead Time

Supplier Diversity

Targeted Savings

Risk Mitigation

Financial Risk

Sanctions

AMEs

Geopolitical Risk

Cost Optimization

Price per Unit Competitiveness

Specification Leanness

Minimum Order Quality

Payment Terms

Inventory Control

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    Advertisement Production Suppliers

    42,212
    Total Suppliers
    2,541
    Diverse Suppliers
    85
    Normalized Supplier Rating
    Advertisement Production Supplier

    Find the right-fit advertisement production supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211
    D&B SER Rating
    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile
    Company and Sector Performance
    39
    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81
    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked
    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Advertisement Production Market Intelligence

    global market outlook

      • The production market is expected to grow at a rate of 15-17 percent and reach 70 – 75 USD billion 2022
      • Markets such as North America, Europe - UK, Germany, France, Italy, Spain and markets in APAC, such as Japan, Hong Kong, Singapore, South Korea have high market maturity.
      • Leading production suppliers include, Biscuit Filmworks, Smuggler, Somesuch, Stink Films, Pulse Films, etc.  

    Advertisement Production market report transcript

    Advertisement Production Global Market Outlook:

    MARKET GROWTH: ESTIMATED GLOBAL AD SPEND (2020) $659 BILLION PRODUCTION APPROXIMATELY ACCOUNTS FOR $65.9 BILLION

    EMERGING STRATEGIES:

    • REAL-TIME VIRTUAL PRODUCTION
    • SUSTAINABLE PRODUCTION PRACTICES

    Porter's Analysis on AP

    Supplier Power

    • High availability of supply: The supplier power is low, as the marketers have a range of alternatives in the form of global, local, and in-house production houses to work with

    Barriers to New Entrants

    • Emergence of new entrants: The fragmented production industry acts as a low barrier to the new entrants, since the entire market share of the production service industry are unevenly distributed among the production houses

    Intensity of Rivalry

    • Client portfolio: There is a tough competition among production houses to retain clients across different industries. Production houses cut down on their profit margins and establish a long-term client engagement model

    Threat of Substitutes

    • Multi-channel production companies, in-house and new off-shore opportunities are all taking over the traditional market for production
    • Engaging with end-to-end production service provider: The marketer’s engagement with a end-to-end service provider will act as a possible substitute for engagement. These vendors provide services, such as crew or equipment leasing, post production services, editorials, audio, special effect services, etc.

    Buyer Power

    • Higher buyer power: Buyers hold high negotiation power, as the supply base is fragmented
    • With less work going to traditional production companies, the rates have been lowered, thereby, increasing competition for work among suppliers