CATEGORY
Advertisement Production
Beroe LiVE.Ai™
AI-powered self-service platform for all your sourcing decision needs across 1,600+ categories llike Advertisement Production.
Market Data, Sourcing & Supplier Intelligence, and Price & Cost Benchmarking.
Advertisement Production Industry Benchmarks
Savings Achieved
(in %)
The average annual savings achieved in Advertisement Production category is 5.30%
Payment Terms
(in days)
The industry average payment terms in Advertisement Production category for the current quarter is 51.0 days
Compare your category performance against peers and industry benchmarks across 20+ parameters on Beroe LiVE.Ai™
Category Strategy and Flexibility
Engagement Model
Supply Assurance
Sourcing Process
Supplier Type
Pricing Model
Contract Length
SLAs/KPIs
Lead Time
Supplier Diversity
Targeted Savings
Risk Mitigation
Financial Risk
Sanctions
AMEs
Geopolitical Risk
Cost Optimization
Price per Unit Competitiveness
Specification Leanness
Minimum Order Quality
Payment Terms
Inventory Control
The World’s first Digital Market Analyst
Abi, the AI-powered digital assistant brings together data, insights, and intelligence for faster answers to sourcing questions
Advertisement Production Suppliers

Find the right-fit advertisement production supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.


Advertisement Production Market Intelligence
global market outlook
- The production market is expected to grow at a rate of 15-17 percent and reach 70 – 75 USD billion 2022
- Markets such as North America, Europe - UK, Germany, France, Italy, Spain and markets in APAC, such as Japan, Hong Kong, Singapore, South Korea have high market maturity.
- Leading production suppliers include, Biscuit Filmworks, Smuggler, Somesuch, Stink Films, Pulse Films, etc.

Use the Advertisement Production market, supplier and price information for category strategy creation and Quaterly Business Reviews (QRBs)
Advertisement Production market report transcript
Advertisement Production Global Market Outlook:
MARKET GROWTH: ESTIMATED GLOBAL AD SPEND (2020) $659 BILLION PRODUCTION APPROXIMATELY ACCOUNTS FOR $65.9 BILLION
EMERGING STRATEGIES:
- REAL-TIME VIRTUAL PRODUCTION
- SUSTAINABLE PRODUCTION PRACTICES
Porter's Analysis on AP
Supplier Power
- High availability of supply: The supplier power is low, as the marketers have a range of alternatives in the form of global, local, and in-house production houses to work with
Barriers to New Entrants
- Emergence of new entrants: The fragmented production industry acts as a low barrier to the new entrants, since the entire market share of the production service industry are unevenly distributed among the production houses
Intensity of Rivalry
- Client portfolio: There is a tough competition among production houses to retain clients across different industries. Production houses cut down on their profit margins and establish a long-term client engagement model
Threat of Substitutes
- Multi-channel production companies, in-house and new off-shore opportunities are all taking over the traditional market for production
- Engaging with end-to-end production service provider: The marketer’s engagement with a end-to-end service provider will act as a possible substitute for engagement. These vendors provide services, such as crew or equipment leasing, post production services, editorials, audio, special effect services, etc.
Buyer Power
- Higher buyer power: Buyers hold high negotiation power, as the supply base is fragmented
- With less work going to traditional production companies, the rates have been lowered, thereby, increasing competition for work among suppliers