Advertisement Production Market Intelligence

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Subscription Benefits:

  • PRO access to New Beroe LiVE*
  • Unlimited updates on the Report*
  • Supplier Watchlist for 3 suppliers*
  • Supplier Shortlisting Tool*

With this purchase you will be subscribed for a 12-month PRO membership to the upcoming all new Beroe LiVE (launching in Q3, 2020)

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*These features will be unlocked on the new Beroe LiVE when it launches (Q3, 2020)

Are you looking for answers on Advertisement Production category?

Are you looking for answers on Advertisement Production category?

  • What are the key trends in Advertisement Production category?
  • Am I paying the right price?
  • Am I working with the right supplier?
  • What are the major challenges and risks in Advertisement Production industry?
  • How is Advertisement Production industry performing?

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Report Coverage

  1. Global Industry Trends
  2. Global Drivers and Constraints
  3. Cost and Pricing Analysis
  4. Procurement Best Strategies

Production Size

Global Production Size/ Capacity

$65.9 Billion

Estimated Global AD spend

$659 Billion

North America advertising spend

$23–25 billion

LATAM advertising spend

$2–2.5 billion

Table of Contents

  1. Executive Summary
  2. Executive Summary
  3. COVID-19 Impact
  1. Market Analysis
  2. Global Industry Trends
  3. Global Drivers and Constraints
  4. Regional Market Outlook
  5. Porter’s Five Forces Analysis
  1. Cost and Pricing Analysis
  2. Cost Breakup – Global and Regional
  1. Procurement Best Strategies
  2. Sourcing Models
  3. Comparative Analysis
  4. Production Decoupling Model
  5. Engagement Approaches
  6. Pricing Models – Comparative Analysis
  7. Cost & Price Drivers
  8. Negotiation Levers
  9. Value Chain Mapping

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Advertisement Production Global Market Outlook:

MARKET GROWTH: ESTIMATED GLOBAL AD SPEND (2020) $659 BILLION PRODUCTION APPROXIMATELY ACCOUNTS FOR $65.9 BILLION

EMERGING STRATEGIES:

  • REAL-TIME VIRTUAL PRODUCTION
  • SUSTAINABLE PRODUCTION PRACTICES

Porter's Analysis on AP

Supplier Power

  • High availability of supply: The supplier power is low, as the marketers have a range of alternatives in the form of global, local, and in-house production houses to work with

Barriers to New Entrants

  • Emergence of new entrants: The fragmented production industry acts as a low barrier to the new entrants, since the entire market share of the production service industry are unevenly distributed among the production houses

Intensity of Rivalry

  • Client portfolio: There is a tough competition among production houses to retain clients across different industries. Production houses cut down on their profit margins and establish a long-term client engagement model

Threat of Substitutes

  • Multi-channel production companies, in-house and new off-shore opportunities are all taking over the traditional market for production
  • Engaging with end-to-end production service provider: The marketer’s engagement with a end-to-end service provider will act as a possible substitute for engagement. These vendors provide services, such as crew or equipment leasing, post production services, editorials, audio, special effect services, etc.

Buyer Power

  • Higher buyer power: Buyers hold high negotiation power, as the supply base is fragmented
  • With less work going to traditional production companies, the rates have been lowered, thereby, increasing competition for work among suppliers

With this purchase you will be subscribed for a 12-month PRO membership to the upcoming all new Beroe LiVE (launching in Q3, 2020)

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Complimentary 12-month access to Beroe LiVE

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