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Advertisement Production
Market, Supplier, Risk and
Competitive Intelligence

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Manage Advertisement Production Category with Ai powered
Procurement Productivity Suite

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Abi will answer all Advertisement Production related
procurement queries with relevant data points

Abi - AI powered digital procurement assistant

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Discover Market Info

Get up-to-date market and supplier info on Advertisement Production to help you build

Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices

Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices

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Manage Risk

Assess Supplier Risk based on key risk and compliance parameters

Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.

Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus

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Find Suppliers

Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography

Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings

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Assess Category Performance

Benchmark your category performance against peers and the market

Measure category performance on 15 key parameters across cost, risk and strategy KPIs

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Source Market Indices

Get information on key factors affecting your supply

Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics

Meet Abi

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Discover Market Info

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Manage Risk

performance

Find Suppliers

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Assess Category Performance

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Source Market Indices

Abi will answer all Advertisement Production related
procurement queries with relevant data points

Abi - AI powered digital procurement assistant

Get up-to-date market and supplier info on Advertisement Production to help you build

Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices

Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices

Assess Supplier Risk based on key risk and compliance parameters

Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.

Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus

Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography

Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings

Benchmark your category performance against peers and the market

Measure category performance on 15 key parameters across cost, risk and strategy KPIs

Get information on key factors affecting your supply

Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics

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Advertisement Production Category Intelligence

Report Coverage

Global Industry Trends
Global Drivers and Constraints
Cost and Pricing Analysis
Procurement Best Strategies

Production Size

Global Market Size

$65.9 Billion

Apprx. Global AD spend

$659 Billion

North America AD spend

$23–25 billion

LATAM advertising spend

$2–2.5 billion

Advertisement Production Market Trends

Category Intelligence on Advertisement Production covers the following

Information relating to market, supply, cost, and pricing analysis
Hard to find data on cost and TCO models, supplier details, and performance benchmarks
Macroeconomic and regional trends impacting cost, supply, and other market dynamics
Category-specific negotiation and sourcing advice

Table of Contents

Executive Summary
Executive Summary
COVID-19 Impact

Market Analysis
Global Industry Trends
Global Drivers and Constraints
Regional Market Outlook
Porter’s Five Forces Analysis

Cost and Pricing Analysis
Cost Breakup – Global and Regional

Procurement Best Strategies
Sourcing Models
Comparative Analysis
Production Decoupling Model
Engagement Approaches
Pricing Models – Comparative Analysis
Cost & Price Drivers
Negotiation Levers
Value Chain Mapping

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Industry Outlook & Drivers

Advertisement Production Global Market Outlook:

MARKET GROWTH: ESTIMATED GLOBAL AD SPEND (2020) $659 BILLION PRODUCTION APPROXIMATELY ACCOUNTS FOR $65.9 BILLION

EMERGING STRATEGIES:

REAL-TIME VIRTUAL PRODUCTION
SUSTAINABLE PRODUCTION PRACTICES

Porter's Analysis on AP

Supplier Power

High availability of supply: The supplier power is low, as the marketers have a range of alternatives in the form of global, local, and in-house production houses to work with

Barriers to New Entrants

Emergence of new entrants: The fragmented production industry acts as a low barrier to the new entrants, since the entire market share of the production service industry are unevenly distributed among the production houses

Intensity of Rivalry

Client portfolio: There is a tough competition among production houses to retain clients across different industries. Production houses cut down on their profit margins and establish a long-term client engagement model

Threat of Substitutes

Multi-channel production companies, in-house and new off-shore opportunities are all taking over the traditional market for production
Engaging with end-to-end production service provider: The marketer’s engagement with a end-to-end service provider will act as a possible substitute for engagement. These vendors provide services, such as crew or equipment leasing, post production services, editorials, audio, special effect services, etc.

Buyer Power

Higher buyer power: Buyers hold high negotiation power, as the supply base is fragmented
With less work going to traditional production companies, the rates have been lowered, thereby, increasing competition for work among suppliers

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