CATEGORY

Advertisement Production

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Advertisement Production Industry Benchmarks

Savings Achieved

(in %)

The average annual savings achieved in Advertisement Production category is 5.30%

Payment Terms

(in days)

The industry average payment terms in Advertisement Production category for the current quarter is 51.0 days

Compare your category performance against peers and industry benchmarks across 20+ parameters on Beroe LiVE.Ai™

Category Strategy and Flexibility

Engagement Model

Supply Assurance

Sourcing Process

Supplier Type

Pricing Model

Contract Length

SLAs/KPIs

Lead Time

Supplier Diversity

Targeted Savings

Risk Mitigation

Financial Risk

Sanctions

AMEs

Geopolitical Risk

Cost Optimization

Price per Unit Competitiveness

Specification Leanness

Minimum Order Quality

Payment Terms

Inventory Control

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    Advertisement Production Suppliers

    42,212
    Total Suppliers
    2,541
    Diverse Suppliers
    85
    Normalized Supplier Rating
    Advertisement Production Supplier

    Find the right-fit advertisement production supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211
    D&B SER Rating
    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile
    Company and Sector Performance
    39
    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81
    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked
    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Advertisement Production Market Intelligence

    global market outlook

      • The production market is expected to grow at a rate of 15-17 percent and reach 70 – 75 USD billion 2022
      • Markets such as North America, Europe - UK, Germany, France, Italy, Spain and markets in APAC, such as Japan, Hong Kong, Singapore, South Korea have high market maturity.
      • Leading production suppliers include, Biscuit Filmworks, Smuggler, Somesuch, Stink Films, Pulse Films, etc.  

    Advertisement Production market report transcript

    Advertisement Production Global Market Outlook:

    • The global ad spend is expected to grow at a rate of 3–5 percent YOY reaching $730 - 750 billion in 2023 as per expert predictions

    • Advertisement production spend will be approximately valued at $70–75 billion in 2023

    • Experts predict the rise of digital, virtual production and convergence of media, creative and production services with the preferred suppliers are likely to continue

    Advertisement Production  Demand Market Outlook

    • Easing of lockdowns and acceptance of the ‘new normal’ production companies resumed work. Revenue numbers will be steered by inflation price increase as well as few events such as Rugby World Cup 2023 and FIFA women’s world cup 2023

    Advertisement Production Global Drivers and Constraints

    The global production market did well particularly in the later half of 2021. The demand and supply in the industry will be largely fuelled by the cyclical events in 2022.

    Drivers

    • Increasing in-house agencies: Bringing the production activities in-house has become popular among the buyers in the industry, especially in the event of the pandemic, wherein operations and engagements with agencies are disrupted. This has also helped them to attain quicker turnaround time and achieve efficiency.

    • Demand for multiple platforms: Increase in digital and other platforms, such as mobile, coupled with faster wireless services, has increased the need for cross-media production services across industries.

    • Cyclical events: The occurrence of cyclical events in 2022 is likely to further steer the growth.

    • Increasing penetration into newer markets: Marketers are increasing their focus on newer markets in APAC and Africa, which have higher growth expectations.

    Constraints

    • Lack of transparency in production costs: Marketers face challenges, in terms of lack of transparency in the costs involved for the production activities in a particular project. In many instances, they tend to bear additional costs, due to scope creep, prolonged days of shooting or involvement of senior personnel for more than the accounted hours.

    • Pandemic restrictions: resurgence of the new variant of COVID-19 has brought about restrictions around travel, strict safety protocols and on—site shoots. However, with past experiences the industry has learnt to approach the challenges and work around the hurdles.

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