Category Intelligence on Advertising Content Post Production and Adaptation Europe covers the following
The European market is largely fragmented with some agencies offering a wide range of services while some with specialized expertise in services, such as sound, visual effects, coloration, 2D to 3D conversions, etc.
Large stakeholders in the industry
- > 6,000 film-production companies
- 2,400 post-production companies
-> 3,000 production companies
-1,500 post-production companies
Most Preferred Hubs
Regions like London, Amsterdam, Paris, and Frankfurt are preferred, due to high quality studios, creative environment, tax incentives, etc.
Engaging with post-production suppliers, who have increased investments in latest technology, will help industry to leverage supplier service offerings to develop media rich campaigns.
4K, 5K Resolution
Impact on advertising industry: HIGH, due to constant technology upgradation
Few suppliers using this technology: The Mill, Framestore, Craft, Hogarth & Ogilvy
Impact on advertising industry: HIGH, due to consolidation of spend with top post production companies across locations
Few suppliers using this technology: The Mill, Absolute, Evolutions, Dock 10
Impact on advertising industry: HIGH, largely adopted by marketers to create interactive narratives
Few suppliers using this technology: The Mill, Rex, Blur, Blind
Impact on advertising industry: Adoption will increase, buyers are keen to expose consumers to real time experience
Few suppliers using this technology: The Mill, Wonder world VR, Technology Companies
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