CATEGORY

Audio Visual and Creative Agencies

Creative advertising covers all facets of advertising lifecyle ranging from ideation to actual production of the advertising

Beroe LiVE.Ai™

AI-powered self-service platform for all your sourcing decision needs across 1,600+ categories llike Audio Visual and Creative Agencies.

Market Data, Sourcing & Supplier Intelligence, and Price & Cost Benchmarking.

Schedule a Demo
Meet Abi

The World’s first Digital Market Analyst

    Schedule a Demo
    Meet Abi

    The World’s first Digital Market Analyst

    Abi, the AI-powered digital assistant brings together data, insights, and intelligence for faster answers to sourcing questions

    Audio Visual and Creative Agencies Suppliers


    Audio Visual and Creative Agencies Supplier

    Find the right-fit audio visual and creative agencies supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211

    D&B SER Rating

    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile

    Company and Sector Performance
    39

    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81

    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked

    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Audio Visual and Creative Agencies market report transcript


    Global Market Outlook on Audio Visual and Creative Agencies

    In 2017, the global Meetings, Incentives, Conventions, and Exhibitions (MICE) market was valued at approx. $797 billion, and it is expected to grow at 6–7 percent to reach approx. $840 billion in 2018. AV production and creative services in events account for 8 to 15 percent of the meeting spend, based on the technologies employed.

    • Percentage of Meeting Spend: AV production and creative services in events account for nearly 8 to 15 percent of the meeting spend
    • Growth Rate: Growth rate of 7–8 percent is expected, it is higher in Asia, lower in North America and Europe, and stable in other regions
    • Growth Drivers: Rapid expansion of hotel properties and the introduction of new venues for M&E are the key growth drivers

    Key Trends in AV Production and Creative Services Market

    The AV landscape changes just as often as the tech industry. Large companies need to be aware of the latest technological innovations in order to provide their attendees an unique experience.

    • Content has become more interactive and digital
    • Companies should make use of video presentations and LED displays/signage among many other forms of digital setups and systems
    • 4K monitors are so bright with brilliant colors that they cannot help but catch attendees' eyes
    • The 3-D monitors offer a more interactive feel and companies wanting to show depth and dimension can easily incorporate them
    • Videos are the new text when it comes to delivering and conveying information
    • It is much easier and more fun to not only present information in the form of a video, but also to absorb it.
    • An increase is expected in demand for live streaming events in the upcoming years
    • Drone streaming is another trend that we expect to see paired with the live broadcast features of social media sites

    Supplier Landscape

    The AV production and creative services supplier market is highly fragmented, with few global suppliers and a majority of local suppliers spread across the globe. Event production agencies typically provide two kinds of services – AV production and creative services. Large organizations usually categorize the AV production and creative services into two, based on commoditization of the categories. AV and production services can be commoditized, while it is harder to commoditize creative services.

    • Typically, AV and production services are considered as one category, as these services can be commoditized
    • The number of equipment units, technicians, and the number of items used can be defined in these services
    • Services include:
    –AV equipment rental
    –Technicians
    –Production services
    • Creative services are usually considered as a separate category, as these services are harder to commoditize
    • Creative services are more qualitative in nature. Only the items used in the actual production of creative themes can be commoditized
    • Services include:
    –Strategy
    –Concept and theme development
    –Content design
    –Other designs
     

    Leasing or Purchasing of Equipment 

    Earlier, number of large companies bought AV equipment and had their own technicians. Currently, these organizations predominantly rent AV equipment, owing to rapid advancement in technology. They do have their own AV equipment in their headquarters and in major countries where events are frequently held.

    Purchase

    • Provides more options and increased flexibility since organizations have total control over what they purchase
    • Endpoints and infrastructure can be customized to meet the organization's exact specifications and requirements.

    Rent/Lease

    • No upfront costs and expected monthly payments
    • Equipment is easier to update and replace
    • Companies will always have access to the latest technology