Visual Merchandizing, Fixtures, and Furnishings (VMFF) Australia Market Intelligence

Are you looking for answers on Visual Merchandizing, Fixtures, and Furnishings (VMFF) Australia?

Are you looking for answers on Visual Merchandizing, Fixtures, and Furnishings (VMFF) Australia?

  • What are the key trends in Visual Merchandizing, Fixtures, and Furnishings (VMFF) Australia?
  • Am I paying the right price?
  • Am I working with the right supplier?
  • What are the major challenges and risks in Visual Merchandizing, Fixtures, and Furnishings (VMFF) Australia?
  • How is Visual Merchandizing, Fixtures, and Furnishings (VMFF) Australia industry performing?

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Report Coverage

  • Key Trends across Markets and Potential Impact
  • Innovations in VMFF Used in Retail
  • Supply Trends and Insights
  • Global Supplier List and Service Capabilities

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Regional Market Outlook on Visual Merchandizing, Fixtures, and Furnishings (VMFF) 

  • The Australia fixture industry was estimated at $1.68 -2.5 Billion in 2018. New South Wales, Victoria  have high market maturity and  Queensland, South Australia have medium market maturity in for the retail market in Australia
  • The rapid growth of retail  industry is driving suppliers in Australia to diversify their product portfolio and venture into eco-friendly and high quality in-store fixtures


Australia VMFF: Drivers and Constraints  

  • Rising adoption of technological tools by Australian retailers to enhance the instore consumer experience is driving investments in VMFF
  • Growing retail outlets especially in the beauty,  fashion & luxury segments in Australia bodes well for the VMFF industry in Australia


Growth of Beauty & Fashion Retail in Australia

  • Rapid growth of retail in beauty & fashion sector in Australia and its  focus on enhancing customer experience is driving the scope for shop fittings  & fixtures

Omni Channel Retail Strategy

  • Retailers are attempting to integrate al channels including in-store, mobile, social media, websites, e-commerce etc. Omni channel strategy is considered vital to keep the customer engaged from first impression till the point of sale

Growing Adoption of Technological Tools in Stores

  • Retailers are focusing on personalizing the instore experience by developing technological tools supported by Internet of Things, Artificial Intelligence, Virtual & Augmented Reality


Rise in e-commerce retail in Australia

  • Increasing growth of online commerce is expected to slow down the growth of physical retail sector in the long run.

Impact of Retail Spending Nature of Consumers

  • Growth in retail store fixtures industry is driven directly by retail sales. Consumer buying habits & changes in per capita disposable income impacts the retail industry growth & investments in store fixtures.

Porter's Five Forces Analysis: Australia

Supplier Power

  • The supply market in Australia is fragmented with high presence of local players and limited coverage of global suppliers
  • Supplier power depends on the ability to offer pan Australia coverage & sustainable manufacturing capabilities

Barriers to New Entrants

  • Barriers to new entrants are low, as the demand is growing, and the supply base in these markets is not fully evolved

Intensity of Rivalry

  • The intensity of rivalry is medium, since there are few full-service providers in the market, and most of them are local players

Threat of Substitutes

  • The threat of substitutes is moderate, as there are suppliers, offering POSM might expand their product portfolio to cover complete retail environment solutions

Buyer Power

  • With the rapidly growing retail industry in Australia, there is a steady demand for the VMFF suppliers
  • Buyers will have moderate power, due to the moderate availability of supply base in Australia

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