CATEGORY

Signage

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Category Alerts


CATEGORY ALERTS

The growth of digital signage market

August 18, 2022
alert level: Medium
CATEGORY ALERTS

Partnership between Equativ and Edison Interactive to enhance digital out of home (DOOH)

August 18, 2022
alert level: Medium
CATEGORY ALERTS

BroadSign releases platform for BroadSign Reach users

July 26, 2022
alert level: Low

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Signage Market Monitoring Dashboard


Supply Demand

Understand the correlation between costs, margins, and prices impacting your category on a real time basis on Beroe LiVE.Ai™

Signage Industry Benchmarks


Savings Achieved

(in %)

The average annual savings achieved in Signage category is 7.40%

Payment Terms

(in days)

The industry average payment terms in Signage category for the current quarter is 58.6 days

Compare your category performance against peers and industry benchmarks across 20+ parameters on Beroe LiVE.Ai™

Category Strategy and Flexibility

Engagement Model

Supply Assurance

Sourcing Process

Supplier Type

Pricing Model

Contract Length

SLAs/KPIs

Lead Time

Supplier Diversity

Targeted Savings

Risk Mitigation

Financial Risk

Sanctions

AMEs

Geopolitical Risk

Cost Optimization

Price per Unit Competitiveness

Specification Leanness

Minimum Order Quality

Payment Terms

Inventory Control

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    Signage Suppliers


    44,892
    Total Suppliers
    2,601
    Diverse Suppliers
    74
    Normalized Supplier Rating
    Signage Supplier

    Find the right-fit signage supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211

    D&B SER Rating

    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile

    Company and Sector Performance
    39

    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81

    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked

    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Signage Market Intelligence

    global market outlook

      • The global signage market is estimated to be at $65.5–70 billion for 2022 [E].
      • Asia, North America and Europe are high-maturity markets with China, India, the US and UK being the key demand countries. Major Australian retail chains adoption of digital signage have driven growth, along with other end-user segments, such as financial service and public transport sector. Industries like Retail, FMCG and FBT are contributing significantly to the signage market revenue.
      • Full-service outsourcing is the most commonly adopted model, in which consolidation of requirements is feasible by engaging with global suppliers. Global suppliers have capabilities in end-to-end signage execution, like production, installation, and maintenance, and have extensive portfolios that include not only permanent and temporary signage, but also digital signage

    Signage market report transcript


    Global Signage Industry Outlook

    • The global signage market is estimated to be at $49-50 billion for 2020 [E]
    • Asia, North America and Europe are high-maturity markets with China, India, the US and UK being the key demand countries
    • Major Australian retail chains adoption of digital signage have driven growth, along with other end-user segments, such as financial service and public transport sector
    • Industries like Retail, FMCG and FBT are contributing significantly to the signage market revenue

    Global Signage: Market Maturity

    • Signage is gaining prominence in the overall in-store promotions category strategy
    • Major end-users for signage are retail, CPG, FBT and pharmaceutical companies
    • The increasing demand for digital signage in public and commercial sectors, advancement in technology offerings, and rising infrastructure are the key driving factors of the digital signage market trends

    Global Signages: Industry Trends

    • Suppliers are increasing their geographic footprint as mature buyers increase their focus on supplier consolidation opportunities
    • In addition, suppliers are also widening their service portfolio to offer a wide range of services to bring in a larger share of buyers' trade marketing spend
    • Suppliers are increasing their geographic footprint as mature buyers increase their focus on supplier consolidation opportunities
    • In addition, suppliers are also widening their service portfolio to offer a wide range of services to bring in a larger share of buyers' trade marketing spend

    Global Signage: Drivers and Constraints

    • Growing expansion of modern retail in the developing markets is expected to strongly drive the in-store marketing budgets and also increase the demand for both conventional and digital signage
    • Technology adoption by suppliers will be a major growth driver in both matured and emerging markets to ensure better visual appearance inside and outside the stores

    Drivers

    Evolution of retail store formats in the emerging markets 

    • Development of modern retail in tier-2 and tier-3 cities, especially in the developing markets in Asia and LATAM, will increase the demand for signage. Retailers are tapping opportunities to grow in the developing markets and are investing more in these markets

    Growing significance of window displays and signage 

    • Increasing adoption of online shopping and pre-shopping online research by customers have increased the significance of signage as one of the most powerful tools to drive walk-ins

    Increase in technology adoption 

    • Suppliers are investing more in technology to improve their capabilities, and add more value with respect to the services offered, thus providing a high level of accountability to buyers

    Constraints

    Rise in e-commerce retail 

    • Consumer preference for online stores may increase further in the future. This would reduce the significance of other retail formats and result in lesser demand for signage in the future

    Innovations in Retail

    Retailers are increasingly finding new ways to utilize various innovative solutions that engage customers and also provide valuable data on shopping patterns.

    • Digital signage has grown into being a core component of the retailer’s marketing strategy
    • Digital signage can leverage beacon technology to trigger customized and personalized messages (promotions/special offers) in the digital signage industry trends
    • Beacons and digital signage together work the best, as a beacon-enabled app can give valuable customer data including buying pattern, purchase history, demographics, customer loyalty, etc
    • Recent years have witnessed a transition from ‘one to many’ displays to more personalized and interactive displays
    • This improves customer service, experience, and also boost conversion rates
    • 3D technology is becoming more mainstream, leading to various adoptions, like virtual fitting rooms
    • Retailers, like Tesco, Macy’s, Debenhams, M&S, have trialled touch screen kiosks in several stores, which allow exploring products and fits, stock checking, ordering etc.
    • Different variations, like interactive projection screening onto display table, self-service kiosks, promotions on 2D and 3D displays, have been adopted at the point of sale to increase the basket size and bill value. This also helps to speed along the checkout procedure
    • Retailers have equipped the stores with iPads and beacon technology and interactive screens with the necessary equipment to successfully carry out cash, card and mobile transactions. It is observed that Mobile Point of Sale (MPOS) is mainly used during peak season, like holidays

    Supply Market Outlook: Supply Trends and Insights

    Global/regional supplier

    Global/regional service providers 

    • Global suppliers are enhancing their geographic and service capabilities to attract large buyers
    • Buyers in North America prefer to work with strong regional players since the supply market is more matured and sophisticated compared to any other markets

    Supply trends

    • Retailers in recent years have witnessed a higher adoption of more personalized and interactive displays 
    • Sophisticated interactive software allows the retailer to understand buyer behavior, patterns etc. Facial recognition software helps to recognize the age/gender of the viewer and tailor the content appealing for their demographics