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Category Alerts


Sony announces Braviaoptimized cloud management platform

December 15, 2022
alert level: Medium

Sony releases world's smallest 3LCD projectors

October 12, 2022
alert level: Medium

El Pollo Loco leverages digital signage software from Navori

October 06, 2022
alert level: Medium

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Signage Market Monitoring Dashboard

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Signage Industry Benchmarks

Savings Achieved

(in %)

The average annual savings achieved in Signage category is 7.40%

Payment Terms

(in days)

The industry average payment terms in Signage category for the current quarter is 58.6 days

Compare your category performance against peers and industry benchmarks across 20+ parameters on Beroe LiVE.Ai™

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Supply Assurance

Sourcing Process

Supplier Type

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Contract Length


Lead Time

Supplier Diversity

Targeted Savings

Risk Mitigation

Financial Risk



Geopolitical Risk

Cost Optimization

Price per Unit Competitiveness

Specification Leanness

Minimum Order Quality

Payment Terms

Inventory Control

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Meet Abi

The World’s first Digital Market Analyst

    Meet Abi

    The World’s first Digital Market Analyst

    Abi, the AI-powered digital assistant brings together data, insights, and intelligence for faster answers to sourcing questions

    Abi is now supercharged with GPT4 AI engine. Enjoy the ease of ChatGPT, now on Abi

    Signage Suppliers

    Total Suppliers
    Diverse Suppliers
    Normalized Supplier Rating
    Signage Supplier

    Find the right-fit signage supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

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    Sample Supplier
    Omnicom Group Inc.
    Jackson, Mississipi
    Duns number

    D&B SER Rating

    dnb logo

    Up to 3 months

    1 9
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile

    Company and Sector Performance

    Limited (1)
    ESG Perfomance (/100)
    6 Domains Performance (/100)
    Business behaviour
    Human rights
    Community Environment
    Corporate governance
    Human resources
    Security Scorecard

    Threat indicators
    Network Security
    Detecting insecure network settings
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    Application Security
    Detecting common website application vulnerbilities
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked

    Industry Comparison
    Industry average
    Adverse Media Appearances
    Environmental Issues
    Workforce Health Safety Issues
    Product Service Issues
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    Production Supply Chain Issues
    Environmental Non Compliance Flags
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    Regulatory Non Compliance Flags
    Fraud Issues
    Labor Health Safety Flags
    Regulatory Issues
    Workforce Disputes
    esg energy transition
    Discrimination Workforce Rights Issues
    esg controversies critical severity

    Signage Market Intelligence

    global market outlook

      • The global signage market is estimated to be at $65.5–70 billion for 2022 [E].
      • Asia, North America and Europe are high-maturity markets with China, India, the US and UK being the key demand countries. Major Australian retail chains adoption of digital signage have driven growth, along with other end-user segments, such as financial service and public transport sector. Industries like Retail, FMCG and FBT are contributing significantly to the signage market revenue.
      • Full-service outsourcing is the most commonly adopted model, in which consolidation of requirements is feasible by engaging with global suppliers. Global suppliers have capabilities in end-to-end signage execution, like production, installation, and maintenance, and have extensive portfolios that include not only permanent and temporary signage, but also digital signage

    Signage market report transcript

    Global Signage Industry Outlook

    • The global signage market is estimated to be at $46.5–49 billion for 2023 [F]

    • Asia, North America and Europe are high-maturity markets with China, India, the US and UK being the key demand countries

    • Major Australian retail chains adoption of digital signage have driven growth, along with other end-user segments, such as financial service and public transport sector

    • Industries like Retail, FMCG and FBT are contributing significantly to the signage market revenue

    Global Signage: Market Maturity

    • Signage is gaining prominence in the overall in-store promotions category strategy. North America and Europe are high-maturity markets with the US and the UK being the key demand countries

    • Major end-users for signage are retail, CPG, FBT and pharmaceutical companies

    • The increasing demand for digital signage in public and commercial sectors, advancement in technology offerings, and rising infrastructure are the key driving factors of the digital signage market

    Global Signages: Industry Trends

    • Suppliers are increasing their geographic footprint as mature buyers increase their focus on supplier consolidation opportunities

    • Interactive digital signage, especially in the retail and restaurant industry, is a major trend in the global and regional markets, due to increased speed in response time and cost optimization in the process

    • Suppliers are increasing their geographic footprint as mature buyers increase their focus on supplier consolidation opportunities

    • In addition, suppliers are also widening their service portfolio to offer a wide range of services to bring in a larger share of buyers’ trade marketing spend

    Global Signage: Drivers and Constraints

    • Growing expansion of modern retail in the developing markets is expected to strongly drive the in-store marketing budgets and also increase the demand for both conventional and digital signage

    • Technology adoption by suppliers will be a major growth driver in both matured and emerging markets to ensure better visual appearance inside and outside the stores


    Evolution of retail store formats in the emerging markets

    • Development of modern retail in tier-2 and tier-3 cities, especially in the developing markets in Asia and LATAM, will increase the demand for signage. Retailers are tapping opportunities to grow in the developing markets and are investing more in these markets

    Growing significance of window displays and signage

    • Increasing adoption of online shopping and pre-shopping online research by customers have increased the significance of signage as one of the most powerful tools to drive walk-ins

    Increase in technology adoption

    • Suppliers are investing more in technology to improve their capabilities, and add more value with respect to the services offered, thus providing a high level of accountability to buyers


    Rise in e-commerce retail

    • Consumer preference for online stores may increase further in the future. This would reduce the significance of other retail formats and result in lesser demand for signage in the future

    Innovations in Retail

    Retailers are increasingly finding new ways to utilize various innovative solutions that engage customers and also provide valuable data on shopping patterns.

    • Digital signage is witnessing unique use cases, such as touchless and trigger-based solutions to help retailers, restaurants, and other businesses safely operate in the face of new health regulations brought on by the COVID-19 pandemic

    • By scanning a QR code, customers can transfer control of the experience to their phones, eliminating the need for physical contact. Another use case could be voice-activated displays for office hoteling and scheduling conference and meeting rooms rather than setting it up by touching the display

    • Technology providers have developed automated identity and temperature monitoring tools that allow locations to check people's temperatures

    • Kiosk hardware and software manufacturers in combination with biometric technology providers are working on similar use cases

    • Retailers, like Tesco, Macy’s, Debenhams, M&S, have trialed touch screen kiosks in several stores, which allow exploring products and fits, stock checking, ordering etc.

    • Different variations, like interactive projection screening onto display table, self-service kiosks, promotions on 2D and 3D displays, have been adopted at the point of sale to increase the basket size and bill value. This also helps to speed along the checkout procedure

    • Digital signage has grown and it has capability to recognize facial expression and eye-tracking

    • AI-based systems have aptitude to manage and monitor audience reaction

    • This information helps retailers to optimize the marketing efforts and also driving the trend towards tailored content, specific to the person currently looking at the screen

    Supply Market Outlook: Supply Trends and Insights

    Global/regional supplier

    Global/regional service providers 

    • Global suppliers are enhancing their geographic and service capabilities to attract large buyers
    • Buyers in North America prefer to work with strong regional players since the supply market is more matured and sophisticated compared to any other markets

    Supply trends

    Technology platforms:

    • Retailers in recent years have witnessed a higher adoption of more personalized and interactive displays

    • Sophisticated interactive software allows the retailer to understand buyer behavior, patterns etc. Facial recognition software helps to recognize the age/gender of the viewer and tailor the content appealing for their demographics

    Engagement trends

    Most adopted model globally: Preferred supplier model

    • For large-scale global expansions/rebranding that demands high manufacturing capacity and huge network of installers, a few preferred suppliers can be engaged, as it will result in brand and signage consistency across stores. In case of signage projects that demand high expertise in technology and innovation, service specialists can be engaged, who are key suppliers in the digital signage industry


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