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Abi will answer all Public Relations related
procurement queries with relevant data points
Abi - AI powered digital procurement assistant
Discover Market Info
Get up-to-date market and supplier info on Public Relations to help you build
Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices
Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices
Manage Risk
Assess Supplier Risk based on key risk and compliance parameters
Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.
Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus
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Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography
Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings
Assess Category Performance
Benchmark your category performance against peers and the market
Measure category performance on 15 key parameters across cost, risk and strategy KPIs
Source Market Indices
Get information on key factors affecting your supply
Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics
Meet Abi
Discover Market Info
Manage Risk
Find Suppliers
Assess Category Performance
Source Market Indices
Abi will answer all Public Relations related
procurement queries with relevant data points
Abi - AI powered digital procurement assistant
Get up-to-date market and supplier info on Public Relations to help you build
Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices
Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices
Assess Supplier Risk based on key risk and compliance parameters
Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.
Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus
Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography
Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings
Benchmark your category performance against peers and the market
Measure category performance on 15 key parameters across cost, risk and strategy KPIs
Get information on key factors affecting your supply
Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics
$17 - 18 Bn
$8 - 9 Bn
$16.2 Bn
The APAC and parts of Latin America are expected to be the growth-driving markets for public relations services until 2020. The strength of digital spend continues to be the major growth driver in the PR industry globally. The industries with most growth potential are technology, healthcare, and BFSI.Regions such as Western Europe, North America, and some parts of APAC, such as Australia, Japan, Hong Kong, and Singapore are well-established markets for PR.
The report identifies the global PR drivers and constraints as well as the opportunities and challenges that impact of the public relations industry in the regions of LATAM, North America, APAC and Europe. It also covers a regional public relations market overview of the public relations industry in the U.S., Canada, Europe, UK, APAC, Australia, LATAM, and Africa. The report further includes elaborate supplier profiles and key global supplier analysis in the PR industry such as Edelman, Weber Shandwick, Fleishman-Hillard, Ketchum, and MSLGroup. The report covers public relations industry analysis, procurement best practices, cost structure analysis along with an end-user industry update on the sectors associated with the maximum PR growth.
Beroe gathers public relations intelligence through primary sources that include industry experts, researchers, and consultants, as well as current suppliers, producers and distributors. Secondary sources can include business journals, newsletters, magazines, public relations market research data, company sources, and industry associations. Following data collation, analysis, and strategic review, the Final Research Report is published on Beroe LiVE.
Category Intelligence on Public Relations covers the following
Public Relations Outlook
Buyers are looking to work with their incumbents to create measurable Key Performance Indicators (KPIs), which take into account both quantitative and qualitative variables. However, the difficulties in measuring and evaluating agencies would remain a major constraint for the PR industry Sources: Primary Expert 1 and Beroe Analysis.
Constraints
Talent Crunch: PR Firms are not Mastering Digital and Other New Technologies
Constrained PR Budgets
Client-side budgets increased by an average of just 3–5 percent in 2017, and budgets are expected to increase even more slowly during the next five years, by roughly 2–3 percent per year. This is mainly due to the difficulties in measuring and evaluating the results of any of the PR campaigns
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