$17 - 18 Bn
$8 - 9 Bn
The APAC and parts of Latin America are expected to be the growth-driving markets for public relations services until 2020. The strength of digital spend continues to be the major growth driver in the PR industry globally. The industries with most growth potential are technology, healthcare, and BFSI.Regions such as Western Europe, North America, and some parts of APAC, such as Australia, Japan, Hong Kong, and Singapore are well-established markets for PR.
The report identifies the global PR drivers and constraints as well as the opportunities and challenges that impact of the public relations industry in the regions of LATAM, North America, APAC and Europe. It also covers a regional market overview of the public relations industry in the U.S., Canada, Europe, UK, APAC, Australia, LATAM, and Africa. The report further includes elaborate supplier profiles and key global supplier analysis in the PR industry such as Edelman, Weber Shandwick, Fleishman-Hillard, Ketchum, and MSLGroup. The report covers procurement best practices, cost structure analysis along with an end-user industry update on the sectors associated with the maximum PR growth.
Beroe gathers intelligence through primary sources that include industry experts, researchers, and consultants, as well as current suppliers, producers and distributors. Secondary sources can include business journals, newsletters, magazines, market research data, company sources, and industry associations. Following data collation, analysis, and strategic review, the Final Research Report is published on Beroe LiVE.
Category Intelligence on Public Relations covers the following
The Global Public Relations market in 2016 was valued between $15 billion and $16 billion
Buyers are looking to work with their incumbents to create measurable Key Performance Indicators (KPIs), which take into account both quantitative and qualitative variables. However, the difficulties in measuring and evaluating agencies would remain a major constraint for the PR industry Sources: Primary Expert 1 and Beroe Analysis.
Talent Crunch: PR Firms are not Mastering Digital and Other New Technologies
There is a growing need for diverse talent among resources to meet the PR agencies' demand for skilled resources in digital mediums
Digital agencies are increasingly preferred over PR agencies for any of the digital PR requirements due to the PR agencies' lack of digital expertise