Public Relations Market Intelligence

Are you looking for answers on Public Relations category?

Are you looking for answers on Public Relations category?

  • What are the key trends in Public Relations category?
  • Am I paying the right price?
  • Am I working with the right supplier?
  • What are the major challenges and risks in Public Relations industry?
  • How is Public Relations industry performing?

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Report Coverage

  • Global PR Market Maturity
  • Global PR Industry Trends
  • Regional Market Outlook-US, Canada, Europe, UK, Asia Pacific, Australia, Latin America, Africa
  • Mergers and Acquisitions

Market Size

Market Size Europe

$17 - 18 Bn

Market Size Asia Pacific

$8 - 9 Bn

Market Size US

$16.2 Bn

The APAC and parts of Latin America are expected to be the growth-driving markets for public relations services until 2020. The strength of digital spend continues to be the major growth driver in the PR industry globally. The industries with most growth potential are technology, healthcare, and BFSI.Regions such as Western Europe, North America, and some parts of APAC, such as Australia, Japan, Hong Kong, and Singapore are well-established markets for PR.

The report identifies the global PR drivers and constraints as well as the opportunities and challenges that impact of the public relations industry in the regions of LATAM, North America, APAC and Europe. It also covers a regional market overview of the public relations industry in the U.S., Canada, Europe, UK, APAC, Australia, LATAM, and Africa. The report further includes elaborate supplier profiles and key global supplier analysis in the PR industry such as  Edelman, Weber Shandwick, Fleishman-Hillard, Ketchum, and MSLGroup. The report covers procurement best practices, cost structure analysis along with an end-user industry update on the sectors associated with the maximum PR growth.

Beroe gathers intelligence through primary sources that include industry experts, researchers, and consultants, as well as current suppliers, producers and distributors. Secondary sources can include business journals, newsletters, magazines, market research data, company sources, and industry associations. Following data collation, analysis, and strategic review, the Final Research Report is published on Beroe LiVE.

Table of Contents

  1. Public Relations Global Market Summary
  2. Glossary
  3. Research Methodology
  4. Executive Summary
  5. Brexit - Impact on Sourcing Public Relations Services
  1. Public Relations Market Analysis
  2. Global Market Maturity
  3. Global Industry Trends
  4. Global Drivers and Constraints
  5. Regional Market Outlook
  6. Industry Outlook
  7. Porter's Five Forces Analysis: Developed and Emerged Markets
  1. Public RelationsSupply Analysis
  2. Supply Market Outlook
  3. Key Global and Regional Suppliers: Service Portfolio
  4. Key Supplier Profiles
  5. SWOT Analysis
  1. Public Relations Procurement Best Practices
  2. Sourcing Models
  3. Sourcing Models: Comparative Analysis
  4. Sourcing Models: Pros and Cons
  5. Sourcing Strategy Based on PR Service Area
  6. Pricing Models: Comparative Analysis
  7. Pricing Model Implementation Process
  8. Cost Saving Opportunities
  9. KPI and SLA components

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Public Relations Global industry Outlook

The Global Public Relations market in 2016 was valued between $15 billion and $16 billion

Public Relations Global Market Maturity

  • The public affairs agency and specialty market (agencies specialised in a particular PR service area or business sector) in Latin America is still in the evolution phase, with the presence of very few specialised PR agencies
  • The major challenge in European and North American markets is to find and retain critical talent at a time when the need for talent to manage specialised areas, like digital PR, is increasing

Public Relations Industry Trends

  • The North American and European markets for public relations are mature, with ongoing mergers and acquisitions to increase geographic reach, industry-specific expertise and service execution expertise in areas such as media relations and digital and social media
  • As expectations increase for demonstration of return on investment for all communications spending, there has been (and will continue to be) an increased focus on measurement and evaluation, where most of the buyers are investing 5–7 percent of their PR budgets in measurement. However, measurement and evaluation remains a weakness of the industry overall, and buyers are looking for improved methods for public relations to be viewed credibly by other functional departments, such as marketing, sales and financial

Public Relations Industry Drivers and Constraints 

Buyers are looking to work with their incumbents to create measurable Key Performance Indicators (KPIs), which take into account both quantitative and qualitative variables. However, the difficulties in measuring and evaluating agencies would remain a major constraint for the PR industry Sources: Primary Expert 1 and Beroe Analysis.

Rapid Use of Social Media:

  • Increased adoption of social media is leading to increased spend in digital PR, with earned media being the dominant revenue driver Growth Driven by Content:
  • A majority of the top buyers estimate that future PR growth is mainly derived from creating relevant content on traditional and digital mediums with an objective of building reputation among various stakeholders Rise in Technology Adoption:
  • The PR industry is experiencing changes in response to new technology, expansion of new communication channels and greater use of data analytics

Talent Crunch: PR Firms are not Mastering Digital and Other New Technologies 
There is a growing need for diverse talent among resources to meet the PR agencies' demand for skilled resources in digital mediums
Digital agencies are increasingly preferred over PR agencies for any of the digital PR requirements due to the PR agencies' lack of digital expertise

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