AI-powered self-service platform for all your sourcing decision needs across 1,200+ categories like Promotional Items.
Market Data, Sourcing & Supplier Intelligence, and Price & Cost Benchmarking.Schedule a Demo
SanMar Announces New Distribution Center In Greater Richmond AreaMarch 16, 2023
Client Customization Is A Step Toward Sustainability In PromoApril 13, 2023
Promo items as solution rather than stuffOctober 25, 2022
Become a Beroe LiVE.Ai™ Subscriber to receive proactive alerts on Promotional ItemsSchedule a Demo
Promotional Items Market Monitoring Dashboard
Understand the correlation between costs, margins, and prices impacting your category on a real time basis on Beroe LiVE.Ai™Schedule a Demo
Promotional Items Industry Benchmarks
The average annual savings achieved in Promotional Items category is 7.40%
The industry average payment terms in Promotional Items category for the current quarter is 44.0 days
Compare your category performance against peers and industry benchmarks across 20+ parameters on Beroe LiVE.Ai™
Category Strategy and Flexibility
Price per Unit Competitiveness
Minimum Order Quality
The World’s first Digital Market Analyst
The World’s first Digital Market Analyst
Abi, the AI-powered digital assistant brings together data, insights, and intelligence for faster answers to sourcing questions
Abi is now supercharged with GPT4 AI engine. Enjoy the ease of ChatGPT, now on Abi
Promotional Items Suppliers
Find the right-fit promotional items supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.Schedule a Demo
Promotional Items Market Intelligence
global market outlook
- The global Promotional Items market is estimated to be 86 billion USD in 2022. Market size in North America is the highest at $28 Billion, followed by Europe with a market size of $24 Billion. APAC is estimated to have a market size of $18 Billion.
Global players in the Promotional Items industry includes Prominate, IGC Global Marketing Solutions, HH Global, Polyconcept.
According to industry experts, the global demand is expected to grow at around 4% CAGR (2022-2026F).
The top three industries that contribute to the Promotional Items market are CPG, BFSI, Telecom.
Consumer event companies have begun to employ new technologies such as Webshop which enables users to order directly form that platform. Corporate gifting platforms are gaining traction which uses AI in assisting users to select appropriate gifts etc.
Promotional Items market report transcript
Global Promotional Items Industry Outlook
The global reminder items market was valued at $88–93 billion in 2023E, and it is growing at approx. 4 percent year-on-year.
The growth will be driven by the increasing focus of key end-user industries, like food, beverages and CPG, on the emerging markets
Most of the growth in demand will be from the emerging markets in Asia and LATAM, in addition to the United States (US), Oceania and the Middle East
The global pharma industry commercial items spend contributed to less than 3 percent of the overall commercial items market, which valued at $1.6–2.1 billion and is expected to fall less than $1.5 billion by 2023E
Global Reminder Items - Industry Trends
Mature markets are moving toward a centralized procurement strategy for reasons such as better supplier relationships and order management
Less mature buyers still follow a regional or local sourcing model, and hence, there is a lot of scope for improvement with respect to sourcing maturity
Wearables are the most popular product category for the promotional products industry In North America
Being a fragmented supply market, suppliers are increasingly looking forward to expand their service offerings and geographical reach.
They are constantly in the process of acquiring new capabilities to increase their attractiveness to buyers
Suppliers are also equipping themselves to provide other value-added services, like market-specific insights and value engineering
Global Reminder Items - Drivers and Constriants
Strong customer connection and ROI are the drivers of commercial and reminder items category
Strict guidelines on the usage of plastics are a major constraint
One of the most important growth drivers is the increase in value-added services like design inputs, relevant market inputs and value engineering; and spend/cost structure visibility provided by suppliers, which enables buyers to gain assurance and try new initiatives about promotional/reminder items
Buyers are working towards reducing their environmental footprint; hence, the demand for sustainable promotional products is also on the rise as buyers attempt to attain a better brand value and image
According to recent studies, electronic gadgets are gaining more prominence and have become one of the important drivers of the promotional items industry. Hence, buyers are procuring gadgets like power banks, earphones, wearable technology, and other relevant bespoke electronic items in order to gain more prominence among consumers
Studies indicate that 91 percent of people have at least one promotional product in their kitchen and 74 percent in their offices
Experts suggest that there is a lack of innovation in the industry. For example, polypropylene tote bags became a sensation eight years ago, and there has nothing been noteworthy since.
It is also believed that one of the critical reasons for sluggish innovation is pricing pressures among the suppliers and manufacturers
Many countries are starting to ban plastics, which will become a major constraint in terms of sustainable raw material substitutes, resulting in increased overall costs
The pharmaceutical industry is strictly governed by codices and regulations, with respect to issuing promotional items to patients, healthcare professionals, etc. Therefore, the spend for the promotional items industry with regard to the pharmaceutical companies is slowly decreasing with just 2–3 percent of the total global spend
Discover the world of market intelligence and how it can elevate your business strategies.
Learn more about how market intelligence can enable informed decision-making, help identify growth opportunities, manage risks, and shape your business's strategic direction.