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Point of Sale Materials
Market, Supplier, Risk and
Competitive Intelligence

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  • Category Report with unlimited updates
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  • Supplier Shortlisting Tool

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Manage Point of Sale Materials Category with Ai powered
Procurement Productivity Suite

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Abi will answer all Point of Sale Materials related
procurement queries with relevant data points

Abi - AI powered digital procurement assistant

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Get up-to-date market and supplier info on Point of Sale Materials to help you build

Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices

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Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices

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Assess Supplier Risk based on key risk and compliance parameters

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Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.

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Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus

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Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography

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Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings

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Benchmark your category performance against peers and the market

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Measure category performance on 15 key parameters across cost, risk and strategy KPIs

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Get information on key factors affecting your supply

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Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics

meet-abi-1

Abi will answer all Point of Sale Materials related
procurement queries with relevant data points

Abi - AI powered digital procurement assistant

discover-market-info

Get up-to-date market and supplier info on Point of Sale Materials to help you build

Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices

1

Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices

manage-risk

Assess Supplier Risk based on key risk and compliance parameters

1

Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.

2

Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus

discover-supplier

Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography

1

Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings

assess-category-perforamnce

Benchmark your category performance against peers and the market

1

Measure category performance on 15 key parameters across cost, risk and strategy KPIs

source-market-indices

Get information on key factors affecting your supply

1

Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics

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Report Coverage

  • Market Trends
  • Technology & Innovation Trends
  • Global Supplier List and Capabilities
  • Mergers and Acquisitions

Market Size

Market Size North America

$12 - 12.9 Bn

Market Size Europe

$8.8 - 9.9 Bn

Market Size Asia Pacific

$5.5–6.7 Bn

Market Size Latin America

$1.9–2.17 Bn

Table of contents

  1. Point of Sale Materials Executive Summary
  2. Executive Summary
  3. COVID-19 Impact
  1. Point of Sale Materials Market Analysis
  2. Global Market Maturity
  3. Global Industry Trends
  4. Global Drivers and Constraints
  5. Regional Market Outlook
  6. Industry Outlook
  7. Porter's Five Forces Analysis: Developed and Emerged Markets
  8. Innovation in Retail
  1. Point of Sale Index Based Pricing
  2. Index Based Pricing
  3. External Sources for Indices
  1. Point of Sale Materials Procurement Best Practices
  2. Sourcing Models
  3. Sourcing Models: Comparative Analysis
  4. Sourcing Models: Pros and Cons
  5. Pricing Models: Comparative Analysis
  6. Sourcing Practices: Retail Industry (Signage)
  7. KPI and SLA Components

 

  1. Purchasing Process
  2. RFI/RFP Questionnaire

 

  1. Sustainability Initiatives
  2. Avenues for Sustainability in POSM
  3. Initiatives to Improve Sustainability of POSM
  4. Case Studies - Sustainability

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Global Point of Sale Materials Industry Outlook

  • The global POSM market was estimated at $29.98 Bn in 2019 and is expected to grow at a CAGR of 3.2% during the forecast period, 2020-2023.
  • The top three industries that contribute to the POSM market are FMCG, FBT, retail; while the pharmaceutical industry contributes the least to the POSM market.
  • The point of sale industry in Asia Pacific (APAC) is expected to grow at a CAGR of 6.9% during the forecast period, 2020–2025. Markets in North America and Europe are also anticipated to be key revenue generators over the projection period.
  • The global POS display market is likely to grow at a CAGR of 5.7% during the forecast period.
  • POP display has significant growth in the global markets, especially in FBT, cosmetic and personal care segments.
  • Store formats such as hypermarkets, supermarkets and convenience stores are likely to increase (especially in emerging markets) and are thus anticipated to increase the global POP display market over the forecast period, 2017-2025.

Global Point of Sale Materials: Market Maturity

  • POSM is gaining prominence in the overall in-store promotions.
  • Major end-users for POSMs are retail, consumer packaged goods (CPG), food and beverages (F&B), and pharmaceutical companies.
  • The projected expansion of point of sale market share is majorly underpinned by the businesses’ current efforts to rigorously promote and advertise seasonal or newly-launched products at the retail outlets. 
  • Many FMCG companies, for instance, strive to enhance and increase product transparency via point of sale displays at hypermarkets, supermarkets, and departmental stores.

Global Point of Sale Materials:Industry Trends

  • Suppliers are expanding their geographic footprint as mature buyers move toward consolidation of sourcing and also widening of their service portfolio to offer a wide range of services to bring in a bigger share of buyers' trade marketing spend.
  • The increasing demand for near-field communication (NFC)-ready systems is contributing to the growth of the global POS market.
  • The COVID-19 pandemic has compelled retailers to turn to cost-saving steps. Compared to PC cash drawers, POS terminals retailers save nearly half of their resources, resulting in large-scale use of POS terminals thus pushing the adoption of point of sale advertising materials.

Global POSM: Drivers and Constraints

  • POP display has significant growth in the global markets especially in FBT, cosmetic and personal care segments
  • Store formats such as hypermarkets, supermarkets and convenience stores are likely to increase (especially in emerging markets) and are thus anticipated to increase the global POP display market over the forecast period of 2017 to 2025

Drivers

Growth of retail store formats in the developing markets 

  • The development of modern retail in tier-2 and tier-3 cities, especially in the developing regions in Asia and Latin America (LATAM), will increase the demand for POSMs. Retailers are tapping opportunities to grow in the developing markets and are investing more in them.

Increasing significance of On-shelf displays & PCQ Displays

  • Higher adoption of online shopping and pre-shopping online research by customers have increased the significance of window displays as the most powerful way to drive walk-ins

Rise in technology adoption 

  • Suppliers invest more in technology to improve their capabilities, thereby adding more value with respect to the services offered, thus providing a high level of accountability to buyers

Constraints

Rise in e-commerce retail 

  • Consumer preference for online stores may increase further in the future. This would reduce the significance of other retail formats and would result in less demand for POS materials in the future.
  • Moreover, the COVID-19 pandemic has compelled consumers to shift from conventional brick-and-mortar stores to online purchasing platforms following physical distancing norms and travel restrictions.
  • Governments across the world have imposed nationwide lockdowns, which have made it difficult for physical retail stores to remain afloat, thus posing a huge challenge for point of sale suppliers.

Point of Sale Materials Market Trends and Innovations

  • Key Trends across POS Markets are online POP Management Software, print on demand, E-catalogue solution, digital reporting system, and adoption of digital POP displays.
  • Retailers are increasingly finding new ways to utilize various innovative solutions that engage customers and also provide valuable data on shopping patterns.
  • Different variations such as interactive projection screening onto display tables, self-service kiosks, promotions on 2D & 3D displays, have been adopted at the POS to increase the basket size & bill value.
  • Global POSM suppliers are enhancing their geographic and service capabilities as well as are focusing on product launches to attract large buyers.
  • For instance, Shopify has launched a reimagined Shopify point of sale advertising materials to merchants globally. The all-new Shopify POSM unveils the potential of multi-channel for companies by putting online and in-person sales together in a single location. 
  • Sourcing Models for POSM material includes Full-service Outsourcing, Bundled Service Outsourcing, Bundled Services Outsourcing: Shopper Research + Installation, ROI Measurement + Rest of the Services.

Why You Should Buy This Report

  • The report on the point of sale industry provides market trends and the regional market outlook of Australia, APAC, LATAM and Europe.
  • It details Porter's five force analysis of developed and emerging regional markets. 
  • It highlights the innovations in detail such as digital displays, AR and offers information about the innovative point of sale advertising materials utilized by retailers such as Geo-fencing, iBeacons, and QR codes.
  • The report provides insight into supply trends and offers a service portfolio and SWOT analysis of key POSM manufacturers including RTC, HH Global, and Innerworkings, to name a few. 
  • Further, the research study provides a comparative analysis of pricing models and lists out cost-saving opportunities. 

Point of Sale Materials Market Frequently Asked Questions

  1. Who are the major players in the POS materials industry? 
  2. Beroe’s POS market analysis discovers that the high market maturity regions are North America and Europe and the medium market maturity regions are parts of Eastern Europe, Latin America, and Asia. 

 

  1. What are the latest trends in the POS materials market?
  2. Beroe’s point of sale market research report finds out that the latest POS trends are that suppliers are covering more geographical ground with increasing maturity of buyers, rising demand for NFC-ready systems which in turn is leading to the growth of the point of the sale market. 

 

  1. What will be the expected growth of the POS materials industry?
  2. The point of sale market is expected to witness a forecasted growth at a CAGR of 12.57% by 2022. 

 

  1. What are the key drivers of the POS materials market?
  2. The key drivers of the point of sale (POS) terminals market are the rise of cosmetic, and personal market segments and also the rapid growth of store formats such as hypermarkets, supermarkets and convenience stores. The cost drivers include raw materials and manufacturing costs. 

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