Point of Sale Materials

Global Point of Sale Materials Industry Outlook

• The global POSM market is estimated at $46.06 billion in 2023 (E). It is expected to reach $53.86 billion by 2025 with a CAGR of ~7–7.8 percent from 2022 to 2026

• The market is likely to grow at a CAGR of 7.8 percent during the forecast period 2022–2026F

• The top three industries that contribute to the POSM market are FMCG, FBT, retail, and pharmaceutical. 

• The APAC region is expected to grow fastest at a CAGR of 3.6 percent during the forecast period 2022–2024. On the other hand, North America and Europe are also anticipated to be key regional markets during the forecast period

Global Point of Sale Materials: Market Maturity

• POSM is gaining prominence in overall in-store promotion. Demand for POSM across all the regions is expected to increase in 2023. The US and the UK markets are expected to register higher growth, followed by APAC

• Demand from the FMCG/CPG industry will increase in 2023, followed by FBT

Global Point of Sale Materials:Industry Trends

• Suppliers are growing their geographic footprint as mature buyers move toward consolidation of sourcing and widening of their service portfolio to offer a wide range of services to bring in a bigger share of buyers’ trade marketing spend

• The increasing demand for NFC–ready systems is contributing to the growth of the global POS market

• Suppliers are growing their geographic footprint as mature buyers move toward consolidation of sourcing and also widening of their service portfolio to offer a wide range of services to bring in a bigger share of buyers’ trade marketing spend

Global POSM: Drivers and Constraints

• POP display has significant growth in the global markets especially in FBT, cosmetic and personal care segments

• Store formats such as hypermarkets, supermarkets and convenience stores are likely to increase (especially in emerging markets) and are thus anticipated to increase the global POP display market over the forecast period of 2020 to 2025

Drivers

Growth of retail store formats in the developing markets

• Development of modern retail in tier-2 and tier-3 cities, especially in the developing markets in Asia and LATAM, will increase the demand for POSMs. Retailers are tapping opportunities to grow in the developing markets and are investing more in the developing markets

Sustainability

• With increased awareness of environmental issues, sustainable POSM materials are becoming more in demand

Rise in technology adoption

• Suppliers invest more in technology to improve their capabilities, thereby adding more value with respect to the services offered, thus providing a high level of accountability to buyers

Constraints

Rise in e-commerce retail

• Consumer preference for online stores may increase further in the future. This would reduce the significance of other retail formats and would result in lesser demand for POSM in the future

Supply Trends and Insights : Point of Sale Materials

Global/regional supplier

Global/regional suppliers

• Global suppliers are enhancing their geographic and service capabilities to attract large buyers

• Buyers in North America prefer to work with strong regional players, since the supply market is more matured and sophisticated compared to any other markets

Consolidation of suppliers

• Aggregators are trying to expand their service capabilities in LATAM and Europe, in order to increase their geographic capabilities. This is mainly because most of the local suppliers have different printing and fabricating capabilities. Thus, buyers prefer to work with aggregators, who would ensure supplier standards and consistency across these markets

Supply trends

• Technology platforms: Suppliers are offering better technology platforms, like could-based platforms, to update the materials, starting from design till production and installation stage, print quality platforms to ensure print quality, color quality and color consistency

Engagement trends

• Most adopted model globally: Bundled outsourcing strategy (especially in Europe and LATAM)

• Why: To achieve spend visibility and cost savings

• Suppliers preferred (Retail): Buyers in retail industry prefer to work with POS specialists than aggregators

• Suppliers preferred (Other industries): Usually, aggregators who are usually global print management companies and who could take care of multiple services, like print, POS displays and promotional items

Why You Should Buy This Report

• The report on the point of sale industry provides market trends and the regional market outlook of Australia, APAC, LATAM and Europe.
• It details Porter's five force analysis of developed and emerging regional markets. 
• It highlights the innovations in detail such as digital displays, AR and offers information about the innovative point of sale advertising materials utilized by retailers such as Geo-fencing, iBeacons, and QR codes.
• The report provides insight into supply trends and offers a service portfolio and SWOT analysis of key POSM manufacturers including RTC, HH Global, and Innerworkings, to name a few. 
• Further, the research study provides a comparative analysis of pricing models and lists out cost-saving opportunities.