Global POSM Industry Outlook

  • The global POSM market was estimated at $29.48 billion in Q2 2018 
  • The market is forecasted to grow at a CAGR of 12.57 percent during the forecast period of 2017-2022
  • The APAC region is expected to grow at a CAGR of 6.8 percent during the forecast period of 2017-2025. On the other hand, North America and Europe is also anticipated to be a key regional market during the forecast period
  • The global POS display market is likely to grow at a CAGR of 5.8 percent during the forecast period
  • The top three industries that contribute to the POSM market are FMCG, FBT, and retail

point-of-sale-materials-market-size

Global POSM: Market Maturity

  • POSM is gaining prominence in the overall in-store promotions 
  • Major end-users for POSMs are Retail, CPG, FBT and pharmaceutical companies

Global POSM:Industry Trends

  • Suppliers are growing their geographic footprint as mature buyers move toward consolidation of sourcing and also widening of their service portfolio to offer a wide range of services to bring in a bigger share of buyers’ trade marketing spend
  • The increasing demand for NFC–ready systems is contributing to the growth of the global POS market
  • Suppliers are growing their geographic footprint as mature buyers move toward consolidation of sourcing and also widening of their service portfolio to offer a wide range of services to bring in a bigger share of buyers’ trade marketing spend

Global POSM: Drivers and Constraints

  • POP display has significant growth in the global markets especially in FBT, cosmetic and personal care segments
  • Store formats such as hypermarkets, supermarkets and convenience stores are likely to increase (especially in emerging markets) and are thus anticipated to increase the global POP display market over the forecast period of 2017 to 2025

Drivers

Growth of retail store formats in the developing markets 

  • Development of modern retail in tier-2 and tier-3 cities, especially in the developing markets in Asia and LATAM, will increase the demand for POSMs. Retailers are tapping opportunities to grow in the developing markets and are investing more in the developing markets and are investing more in the developing market

Increasing significance of On-shelf displays & PCQ Displays

  • Higher adoption of online shopping and pre-shopping online research by customers have increased the significance of window displays as the most powerful way to drive walk-ins

Rise in technology adoption 

  • Suppliers invest more in technology to improve their capabilities, thereby adding more value with respect to the services offered, thus providing a high level of accountability to buyers

Constraints

Rise in e-commerce retail 

  • Consumer preference for online stores may increase further in the future. This would reduce the significance of other retail formats and would result in less demand for POS materials in the future