Point of Sale Materials (PoSM) Australia Category Intelligence
Innovations in Retail
Supply Trends and Insights
Global Supplier List and Service Capabilities
Sourcing Models for POSMs
Point of Sale Materials (PoSM) Australia Trends
Category Intelligence on Point of Sale Materials (PoSM) Australia covers the following
Information relating to market, supply, cost, and pricing analysis
Hard to find data on cost and TCO models, supplier details, and performance benchmarks
Macroeconomic and regional trends impacting cost, supply, and other market dynamics
Category-specific negotiation and sourcing advice
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Industry Outlook & Drivers
Regional Market Outlook on Point of Sale Materials
The Australian POSM market was estimated at $800–1,000 million in 2018
The market is likely to grow at a CAGR of 1.9–2.7 percent during the forecast period of 2017–2022
The top three industries that contribute to the POSM market are FMCG, FBT, and retail
Major global players present in the Australian market with strong capabilities are HH Global, Inner workings, Adare, and RTC
Supply Market Outlook
Presence of fully capable suppliers across cities makes it difficult to consolidate the supplier base. The proximity of stores and potential suppliers assist in cost savings with respect to logistics. This plays an important part in the selection process of the service provider
Buyers can engage in effective cost negotiation, due to the presence of fully capable local suppliers across the Australian continent
Higher labor rates compared to the developing markets
Material prices are high, which forces most of the leading POSM suppliers to source their raw materials from China
Porter's Five Forces Analysis: Australia
Supplier power in the emerging markets ranges from low to medium, owing to the highly fragmented supply base, resulting in the buyers having enormous options to choose from
Barriers to New Entrants
Major global players (aggregators) take care of requirements in developing regions, due to lack of full-service providers with sufficient capabilities
Buyers would definitely prefer to work with a local player, if they could offer end-to-end services in these markets
Intensity of Rivalry
The intensity of rivalry is medium, since there are few full-service providers in the market, and most of them are local players who are more operational than tactical in nature
Threat of Substitutes
The threat of substitution will be low. POS specialist providers and aggregators are still favored in Australia
The demand for POSMs is expected to grow stronger, with the growth of modern retail trade in the emerging markets
Buyers will have higher buyer power, as suppliers compete to grab a higher share of buyers' spend
PoSm Australia Market Overview
In Australia, major buyers are increasing their footprint in an attempt to tap the large consumer base
Major end-users are CPG, pharmaceuticals, media, and advertising companies.
Adoption of the online POP management software is prevalent among few buyers in Australia, and it is expected to increase in the forthcoming years
This technology is being offered by most of the regional and global suppliers to avoid chances of wastage and to improve savings
Customized catalogs find limited adoption among buyers since the supply market is mature. Buyers already source POSM services, using a homogeneous approach.
Suppliers are using more technology platforms to integrate and manage sourcing across different markets.
The adoption of digital POP displays is increasing in Europe. The usage of electronic label displays, digital signage, etc., are expected to increase in the coming years.
Retailers are increasingly finding new ways to utilize various innovative solutions that engage customers and also provide valuable data on shopping patterns.
Buyers could develop a pricing strategy for each type of display by tracking the price variations of key raw materials and by tracking dynamic changes in the key cost drivers
The weightage for each parameter varies based on the specification of displays and type of materials used
Buyers could predict price variations in displays and plan accordingly while display procurement and supplier negotiation.
Buyers could use the price projections of materials to calculate price variations likely to occur every year
Why You Should Buy This Report
Information on the Australian PoSM market size, maturity, industry trends, regional outlook, etc.
Porter’s five forces analysis of the PoSM Australia industry.
Innovations, index-based pricing
Supply trends and insights, supplier list, profiles and SWOT analysis of major players like HH Global, InnerWorkings, Adare International, etc.
Sourcing models, cost-saving opportunities, pricing models, SLAs, KPIs, etc.