Point of Sale Materials (PoSM) Australia Market Intelligence

Are you looking for answers on Point of Sale Materials (PoSM) Australia?

Are you looking for answers on Point of Sale Materials (PoSM) Australia?

  • What are the key trends in Point of Sale Materials (PoSM) Australia?
  • Am I paying the right price?
  • Am I working with the right supplier?
  • What are the major challenges and risks in Point of Sale Materials (PoSM) Australia?
  • How is Point of Sale Materials (PoSM) Australia industry performing?

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Report Coverage

  • Innovations in Retail
  • Supply Trends and Insights
  • Global Supplier List and Service Capabilities
  • Sourcing Models for POSMs

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Regional Market Outlook on Point of Sale Materials

  • The Australian POSM market was estimated at $800–1,000 million in 2018
  • The market is likely to grow at a CAGR of 1.9–2.7 percent during the forecast period of 2017–2022
  • The top three industries that contribute to the POSM market are FMCG, FBT, and retail
  • Major global players present in the Australian market with strong capabilities are HH Global, Inner workings, Adare, and RTC


Supply Market Outlook 


  • Presence of fully capable suppliers across cities makes it difficult to consolidate the supplier base. The proximity of stores and potential suppliers assist in cost savings with respect to logistics. This plays an important part in the selection process of the service provider
  • Buyers can engage in effective cost negotiation, due to the presence of fully capable local suppliers across the Australian continent


  • Higher labor rates compared to the developing markets
  • Material prices are high, which forces most of the leading POSM suppliers to source their raw materials from China

Porter's Five Forces Analysis: Australia

Supplier Power

  • Supplier power in the emerging markets ranges from low to medium, owing to the highly fragmented supply base, resulting in the buyers having enormous options to choose from

Barriers to New Entrants

  • Major global players (aggregators) take care of requirements in developing regions, due to lack of full-service providers with sufficient capabilities
  • Buyers would definitely prefer to work with a local player, if they could offer end-to-end services in these markets

Intensity of Rivalry

  • The intensity of rivalry is medium, since there are few full-service providers in the market, and most of them are local players who are more operational than tactical in nature

Threat of Substitutes

  • The threat of substitution will be low. POS specialist providers and aggregators are still favored in Australia

Buyer Power

  • The demand for POSMs is expected to grow stronger, with the growth of modern retail trade in the emerging markets
  •  Buyers will have higher buyer power, as suppliers compete to grab a higher share of buyers' spend

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