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Out Of Home Media
Market, Supplier, Risk and
Competitive Intelligence

Manage Out Of Home Media Category with Ai powered
Procurement Productivity Suite

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Abi will answer all Out Of Home Media related
procurement queries with relevant data points

Abi - AI powered digital procurement assistant

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Get up-to-date market and supplier info on Out Of Home Media to help you build

Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices

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Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices

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Assess Supplier Risk based on key risk and compliance parameters

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Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.

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Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus

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Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography

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Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings

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Benchmark your category performance against peers and the market

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Measure category performance on 15 key parameters across cost, risk and strategy KPIs

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Get information on key factors affecting your supply

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Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics

meet-abi-1

Abi will answer all Out Of Home Media related
procurement queries with relevant data points

Abi - AI powered digital procurement assistant

discover-market-info

Get up-to-date market and supplier info on Out Of Home Media to help you build

Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices

1

Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices

manage-risk

Assess Supplier Risk based on key risk and compliance parameters

1

Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.

2

Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus

discover-supplier

Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography

1

Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings

assess-category-perforamnce

Benchmark your category performance against peers and the market

1

Measure category performance on 15 key parameters across cost, risk and strategy KPIs

source-market-indices

Get information on key factors affecting your supply

1

Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics

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Table of Contents

  1. Out Of Home Media Global Market Summary
  2. Out Of Home Media Global Industry Trends​
  3. Out Of Home Media Supply Market Outlook​
  4. Out Of Home Media Demand Market Outlook​
  5. Beroe’s Recommendations for an Ideal Category Strategy​- Out Of Home Media
  6. Out Of Home Media Category Opportunities & Risks​
  7. Out Of Home Media Negotiation Leverage​
  8. Out Of Home Media - Talking Points to Business​
  9. COVID-19 Impact - Out Of Home Media

 

  1. Out Of Home Media Market Analysis
  2. Out Of Home Media Global Industry Trends​
  3. Out Of Home Media Global Drivers and Constraints​
  4. Out Of Home Media Regional Market Outlook

 

  1. Out Of Home Media Market Monitoring Insights
  2. Out Of Home Media Cost Structure ​
  3. Out Of Home Media Cost Analysis and Expected Savings​
  4. Out Of Home Media Billing Rate Benchmarking​
  5. Porter’s Five Forces Analysis on Out Of Home Media

 

  1. Out Of Home Media Procurement Best Practices
  2. Out Of Home Media Sourcing Approach​
  3. Out Of Home Media Sourcing Models Pros and Cons​
  4. Out Of Home Media Pricing Models ​
  5. Out Of Home Media Engagement Models​
  6. Out Of Home Media Sourcing Risks​
  7. Out Of Home Media Key Performance Indicators ​
  8. Out Of Home Media - RFI Builder​
  9. Out Of Home Media - Merger & Acquisition

 

  1. Out Of Home Media Supplier Analysis
  2. Out Of Home Media Supply Market Outlook​
  3. Out Of Home Media - Key Global/Regional Service Providers​
  4. Out Of Home Media - Key Global Service Providers: Profile and SWOT Analysis

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Out Of Home Media Global Market Outlook

  • The global market size of OOH advertising is predicted to reach $30.18 billion with a growth rate of 6.7 percent in 2021

  • The growth of digital billboards and increasing spend on programmatic advertising are the major factors for the growth of the industry

Impact of COVID-19 on Out Of Home Media Industry

  • There is a recovery in demand in OOH media, and therefore, a slight hike in prices. Brand owners are looking for maximizing the OOH media and are looking for the most optimized OOH media buying solutions.

  • Existing advertisers began to shift to other mediums of advertising, due to lockdowns during the pandemic, which added to a decrease in demand for OOH advertising

Global Out Of Home Media Market: Drivers and Constraints

The global market is estimated to witness an overall growth of 19–23 percent, with digital OOH constituting to more than 55 percent of the OOH media spend. The cyclical events are expected to drive the revenue numbers for OOH media in 2022.

Industry Drivers

  • Digital ad spend: Considering the changing consumer behavior, due to the COVID-19 outbreak, the usage of digital platforms has gained more importance. Programmatic OOH technologies and interactive billboards will contribute toward optimizing the campaigns and driving the market growth.

  • Sporting cyclical events: Sporting events, such as FIFA World Cup, Winter Olympics, US midterm elections, are expected to increase the OOH ad spending across the Asian and North American regions.

Constraints

  • Pandemic restrictions: The industry faced a steep downfall in revenue, due to the rules and restrictions imposed on the account of the pandemic. The impact on the economy has created a hesitance among buyers with respect to their ad budgets.

  • Some buyers are of opinion that outdoor ads are outdated and believe that mobile and digital advertising is paving the way to the advertising world.

  • Increased cost: The costs of renting digital billboards at bigger cities are high.

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