CATEGORY

Out Of Home Media

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Out Of Home Media Industry Benchmarks

Savings Achieved

(in %)

The average annual savings achieved in Out Of Home Media category is 7.90%

Payment Terms

(in days)

The industry average payment terms in Out Of Home Media category for the current quarter is 58.0 days

Compare your category performance against peers and industry benchmarks across 20+ parameters on Beroe LiVE.Ai™

Category Strategy and Flexibility

Engagement Model

Supply Assurance

Sourcing Process

Supplier Type

Pricing Model

Contract Length

SLAs/KPIs

Lead Time

Supplier Diversity

Targeted Savings

Risk Mitigation

Financial Risk

Sanctions

AMEs

Geopolitical Risk

Cost Optimization

Price per Unit Competitiveness

Specification Leanness

Minimum Order Quality

Payment Terms

Inventory Control

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    Out Of Home Media Suppliers

    Out Of Home Media Supplier

    Find the right-fit out of home media supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

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    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211
    D&B SER Rating
    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile
    Company and Sector Performance
    39
    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81
    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked
    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Out Of Home Media Market Intelligence

    global market outlook

      • The global market size of Out Of Home Advertising is predicted to reach USD 40.1 billion with a growth rate of 11.5% in 2022.
      •  Increasing spending on programmatic advertising and the development of digital billboards are the main drivers for the industry's growth.
      • Markets such as North America, Europe - UK, Germany, France, Italy, Spain and markets in APAC, such as Japan, Hong Kong, Singapore, South Korea have high market maturity.
      • Top global suppliers are JC Deaux, Clear Channel Outdoor, Lamar Advertising, Outfront Media  

    Out Of Home Media market report transcript

    Out Of Home Media Global Market Outlook

    • The global market size of OOH advertising is predicted to reach $30.18 billion with a growth rate of 6.7 percent in 2021

    • The growth of digital billboards and increasing spend on programmatic advertising are the major factors for the growth of the industry

    Impact of COVID-19 on Out Of Home Media Industry

    • There is a recovery in demand in OOH media, and therefore, a slight hike in prices. Brand owners are looking for maximizing the OOH media and are looking for the most optimized OOH media buying solutions.

    • Existing advertisers began to shift to other mediums of advertising, due to lockdowns during the pandemic, which added to a decrease in demand for OOH advertising

    Global Out Of Home Media Market: Drivers and Constraints

    The global market is estimated to witness an overall growth of 19–23 percent, with digital OOH constituting to more than 55 percent of the OOH media spend. The cyclical events are expected to drive the revenue numbers for OOH media in 2022.

    Industry Drivers

    • Digital ad spend: Considering the changing consumer behavior, due to the COVID-19 outbreak, the usage of digital platforms has gained more importance. Programmatic OOH technologies and interactive billboards will contribute toward optimizing the campaigns and driving the market growth.

    • Sporting cyclical events: Sporting events, such as FIFA World Cup, Winter Olympics, US midterm elections, are expected to increase the OOH ad spending across the Asian and North American regions.

    Constraints

    • Pandemic restrictions: The industry faced a steep downfall in revenue, due to the rules and restrictions imposed on the account of the pandemic. The impact on the economy has created a hesitance among buyers with respect to their ad budgets.

    • Some buyers are of opinion that outdoor ads are outdated and believe that mobile and digital advertising is paving the way to the advertising world.

    • Increased cost: The costs of renting digital billboards at bigger cities are high.

    Interesting Reads:

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