CATEGORY

Mobile Application Procurement

In digital category, the Mobile app service providers one who provides the mobile app development along with advanced technologies like Virtual Reality (VR), Augmented Reality (AR), IOT, Chatbots, Location based services (LBS)

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    Mobile Application Procurement Suppliers


    Mobile Application Procurement Supplier

    Find the right-fit mobile application procurement supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211

    D&B SER Rating

    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile

    Company and Sector Performance
    39

    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81

    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked

    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Mobile Application Procurement market report transcript


    Global Market Outlook- Mobile Marketing

    USA and China are the two major markets that will drive mobile ad spend over the period 2016-2020. 16-18% of growth in digital ad sales is driven by mobile advertising. Central and Eastern Europe are expected to grow at Y-o-Y growth rate of nearly 7 percent over next 2-3 years.

    Mobile Advertising Market Outlook (2016–2020)

    • Globally, North America will continue to dominate the mobile marketing industry by contributing around 50–55% towards the global digital marketing category spend
    • Digital ad spend in APAC has surpassed Europe and this growth is primarily driven by China and emerging Asian markets due to increasing investments in technology and digital platforms
    • Video advertising is growing as rapidly as social media, this year growth is expected to be 28-30%, which will bring total video advertising spend to $20-23 billion
    • Social media is the second largest format of digital budgets and it grew by 46 percent globally in 2016
    • This modest growth is due to the positive spend inclination from key sectors like Retail, BFSI, Pharma and CPG

    Mobile Marketing Market–Regional Outlook

    European region has the most dynamic mobile marketing penetration in the healthcare sector.

    Also, Asia Pacific accounts for 60-65% of growth rate in 2016 for using mobile applications especially for accessing social media. Improved access to smartphones and Internet of Things (IoT) have helped developing economies grow at a faster rate.

    Mobile Advertising Regional Outlook

    • North America drive the most of the growth followed by Asia Pacific and Europe. Asia Pacific market growth is driven majorly by two countries China and Japan
    • China records 250 percent growth in mobile ad spend because of the country's population and improved access to the smart phones
    • In 2016, Germany recorded the highest spend in mobile video from Europe

    End-User Segmentation

    By focusing on mobile applications, and new immersive ad placements, pharma industry has become one of the fastest growing verticals in digital advertising.

    Digital advertising is largely dominated by mobile advertising and predicted to make up 70-72% of all digital spend by 2019.

    Key Highlights

    • Pharmaceutical industry has become one of the fastest growing verticals in digital advertising. Pharmaceutical industry is projected to grow at a CAGR of 13-14%
    • Pharma sector is investing heavily in mobile messaging, location technology, personalization technology, and mobile search
    • Among other ad spending industries Food & Beverage was down by 7 percent in Q17 and retail was down by -3 percent
    • Financial services companies are using digital channels to instruct consumers on the value of using digital banking tools and apps
    • In Financial services industry, 50-53% of their digital ad spend goes into mobile advertising
    • Travel sector is investing in virtual reality and 360 degree video to sustain in a competitive landscape