Media Planning and Buying Market Intelligence

Are you looking for answers on Media Planning and Buying category?

Are you looking for answers on Media Planning and Buying category?

  • What are the key trends in Media Planning and Buying category?
  • Am I paying the right price?
  • Am I working with the right supplier?
  • What are the major challenges and risks in Media Planning and Buying industry?
  • How is Media Planning and Buying industry performing?

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Report Coverage

  • Catalonia Independence –Impact on Media Services Procurement
  • Global Media Planning and Buying Industry Trends
  • Regional Market Outlook- North America, Europe, APAC & Australia
  • Media Planning and Buying challenges and opportunities
  • Mergers and Acquisitions

 

Market Size

Market Size North America

$126 - 168 Bn

Market Size Europe

$74 - 86 Bn

Market Size Asia Pacific

$120 - 151 Bn

 

Media planning and buying industry is driven by key trends such as shift of media budget from traditional to nontraditional media channels, increasing focus on emergings regions, and cross-screen planning. Advertisers are now shifting their budgets from traditional to digital channels, which enhances their overall brand and target reach. North America and Europe have the highest concentration of network agencies, so buyers in these regions can have several centralized contracts spanning different geographies. In the APAC, large buyers are increasing their footprints fuelled by its massive consumer base and adoption of technology.

Digital channel is now an established driver of global advertising,  powered by the upsurge of online videos and social media. This report  provides a regional market overview of North America, Europe, Asia Pacific, and Australia. It also gives an overview of opportunities and challenges in the global media planning and buying industry, along with Porter's five forces analysis of the global market. The report explores prominent mergers and acquisitions that have been prevalent in the industry, along with a descriptive analysis of supply trends.

Beroe gathers intelligence through primary sources that include industry experts, researchers, and consultants, as well as current suppliers, producers and distributors. Secondary sources can include business journals, newsletters, magazines, market research data, company sources, and industry associations. Following data collation, analysis, and strategic review, the Final Research Report is published on Beroe LiVE.

Table of Contents

  1. Media Planning and Buying Market Summary
  2. Glossary
  3. Executive Summary
  4. Brexit - Impact on Media services

 

  1. Media Planning and Buying Market Analysis
  2. Global Market Maturity
  3. Global Industry Trends
  4. Global Drivers and Constraints
  5. Regional Market Outlook
  6. Industry Outlook
  7. Porter's Five Forces Analysis: Developed & Emerged Markets

 

  1. Media Planning and Buying Supply Analysis
  2. Supply Market Outlook
  3. Key Global & Regional
  4. Country - wise supplier listing
  5. Suppliers: Service Portfolio
  6. Supplier Shortlisting
  7. Key Supplier Profiles

 

  1. Media Planning and Buying Cost and Pricing Analysis
  2. Cost Analysis and Expected Savings
  3. Cost Breakdown: Global & Regional
  4. Pricing Analysis

 

  1. Media Planning and Buying Procurement Best Practices
  2. Sourcing Models
  3. Sourcing Models - Comparative Analysis
  4. Sourcing Models: Pros and Cons
  5. Media Planning and Buying Process
  6. Invoice and Payment Terms
  7. Cross Industry Sourcing Model
  8. Adoption Pricing Models - Comparative Analysis
  9. KPI and SLA Components

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Media Planning and Buying Global Market Outlook

The global advertising market was valued at approximated $547 billion in 2016 and is growing at around 4 percent year-on-year

Media planning and buying contributes to 65 percent of the market size, which was approximately $355 billion in 2016
The strength of digital spend continues to be the key driver of growth in the global advertising market and is forecasted to grow to $161 billion by 2017 Regions such as Europe and North America and certain parts of APAC such as Japan have high market maturity due to innovation and adoption of advanced technologies such as programmatic buying and real-time bidding.

Media Planning and Buying Global Market Maturity

North America and Europe have higher concentration of network agencies, so buyers can have one or several centralized contracts covering geographies 

  • In APAC, large buyers are increasing their footprints fuelled by its massive consumer base and adoption of technology

Media Planning and Buying Industry Trends 

shift of media budget from traditional to nontraditional media channels, increasing focus on emerging regions and cross-screen planning are witnessed as the major trends in the industry. Advertisers are moving their budgets from traditional to digital channels, which enhances their brand and target reach

Media Planning and Buying Industry Supply Market Outlook

  • Global suppliers have expanded their base and have operational offices in emerging regions due to increasing demand for services
  • Service providers continue to invest in technology and infrastructure to improve their service capabilities and service quality

Shift to Digital Advertising

  • Media agencies have increased their digital media planning and buying capabilities
  • Top players like WPP and Publicis have increased their digital capabilities by acquiring niche players in the market. For example, WPP has acquired a majority stake in Essence Digital Limited, a global digital agency and the world's largest independent buyer of digital media

 

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