beroe-ai

Media Planning and Buying
Market, Supplier, Risk and
Competitive Intelligence

best-value

With this purchase you will be subscribed for a 12-month PRO membership to AI Powered Procurement Productivity Suite - Beroe LiVE.Ai™

feature

 No Additional Benefits

Subscription Benefits:

  • PRO access to Beroe LiVE.Ai™
  • Category Report with unlimited updates
  • Supplier Watchlist for 3 suppliers
  • Supplier Shortlisting Tool

With this purchase you will be subscribed for a 12-month PRO membership to AI Powered Procurement Productivity Suite - Beroe LiVE.Ai™

feature

Manage Media Planning and Buying Category with Ai powered
Procurement Productivity Suite

meet-abi-1

Abi will answer all Media Planning and Buying related
procurement queries with relevant data points

Abi - AI powered digital procurement assistant

discover-market-info

Get up-to-date market and supplier info on Media Planning and Buying to help you build

Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices

1

Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices

manage-risk

Assess Supplier Risk based on key risk and compliance parameters

1

Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.

2

Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus

discover-supplier

Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography

1

Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings

assess-category-perforamnce

Benchmark your category performance against peers and the market

1

Measure category performance on 15 key parameters across cost, risk and strategy KPIs

source-market-indices

Get information on key factors affecting your supply

1

Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics

meet-abi-1

Abi will answer all Media Planning and Buying related
procurement queries with relevant data points

Abi - AI powered digital procurement assistant

discover-market-info

Get up-to-date market and supplier info on Media Planning and Buying to help you build

Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices

1

Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices

manage-risk

Assess Supplier Risk based on key risk and compliance parameters

1

Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.

2

Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus

discover-supplier

Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography

1

Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings

assess-category-perforamnce

Benchmark your category performance against peers and the market

1

Measure category performance on 15 key parameters across cost, risk and strategy KPIs

source-market-indices

Get information on key factors affecting your supply

1

Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics

Get Beroe LiVE.Ai™ subscription for your team

17k + companies trust Beroe for their supply market intelligence needs

Check out what’s included in market information for Media Planning and Buying on Beroe LiVE.Ai™

Learn More about Beroe LiVE.Ai™

Report Coverage

  • Catalonia Independence –Impact on Media Services Procurement
  • Global Media Planning and Buying Industry Trends
  • Regional Market Outlook- North America, Europe, APAC & Australia
  • Media Planning and Buying challenges and opportunities
  • Mergers and Acquisitions

 

Market Size

Market Size North America

$125 - 150 Bn

Market Size Europe

$80 - 100 Bn

Market Size Asia Pacific

$102 - 130 Bn

 

Media planning and buying industry is driven by key trends such as shift of media budget from traditional to nontraditional media channels, increasing focus on emergings regions, and cross-screen planning. Advertisers are now shifting their budgets from traditional to digital channels, which enhances their overall brand and target reach. North America and Europe have the highest concentration of network agencies, so buyers in these regions can have several centralized contracts spanning different geographies. In the APAC, large buyers are increasing their footprints fuelled by its massive consumer base and adoption of technology.

Digital channel is now an established driver of global advertising,  powered by the upsurge of online videos and social media. This report  provides a regional market overview of North America, Europe, Asia Pacific, and Australia. It also gives an overview of opportunities and challenges in the global media planning and buying industry, along with Porter's five forces analysis of the global market. The report explores prominent mergers and acquisitions that have been prevalent in the industry, along with a descriptive analysis of supply trends.

There is strong competition in the global media planning and buying market amongst the media agencies, which allows marketers to change their suppliers based on the performance. The suppliers have less clout over the marketers, so supplier power will be low. 

The global media planning and buying services industry is regulated according to different industries.

However, the media industry is growing by 4–5 percent globally and is also witnessing increased penetration of mobile and internet media, which might result in niche specialist agencies entering into the media planning and buying services industry.

Intensity between rivals is high, especially in mature markets such as Europe and North America, due to the presence of multiple globally established media agencies.

With the rise of independent agencies and formation of independent agency groups that can cater to multi-market requirements, clients now have a viable substitute for dominant network agencies in the media planning and buying space.

Beroe gathers intelligence through primary sources that include industry experts, researchers, and consultants, as well as current suppliers, producers and distributors. Secondary sources can include business journals, newsletters, magazines, market research data, company sources, and industry associations. Following data collation, analysis, and strategic review, the Final Research Report is published on Beroe LiVE.

Table of Contents

  1. Media Planning and Buying Market Summary
  2. Glossary
  3. Executive Summary
  4. Brexit - Impact on Media services
  5. Catalonia Independence: Impact on Media Services Procurement
  6. COVID-19 Impact
  1. Media Planning and Buying Market Analysis
  2. Global Market Maturity
  3. Global Industry Trends
  4. Global Drivers and Constraints
  5. Regional Market Outlook
  6. Industry Outlook
  7. Porter's Five Forces Analysis: Developed & Emerged Markets
  8. Mergers and Acquisitions
  1. Media Planning and Buying Cost and Pricing Analysis
  2. Cost Analysis and Expected Savings
  3. Cost Breakdown: Global & Regional
  4. Pricing Analysis
  1. Media Planning and Buying Procurement Best Practices
  2. Sourcing Models
  3. Sourcing Models - Comparative Analysis
  4. Sourcing Models: Pros and Cons
  5. Media Planning and Buying Process
  6. Invoice and Payment Terms
  7. Cross Industry Sourcing Model
  8. Adoption Pricing Models - Comparative Analysis
  9. KPI and SLA Components
  10. COVID-19 Impact

Want a more detailed personalised report?

Media Planning and Buying Global Market Outlook

The global media expenditure was forecasted to grow by 3.8 percent, reaching $369 billion by the end of 2020. Due to the pandemic, ad investment could fall by 8 percent

All sectors are forecasted to see a decline in ad spend. The highest decline will be for travel & tourism (-31.2 percent), leisure & entertainment (-28.7 percent), financial services (-18.2 percent), retail, (-15.2 percent), and automotive (-11.4 percent)

Media Planning and Buying Global Market Maturity

North America and Europe have higher concentration of network agencies, so buyers can have one or several centralized contracts covering geographies 

  • In APAC, large buyers are increasing their footprints fuelled by its massive consumer base and adoption of technology

Media Planning and Buying Industry Trends 

shift of media budget from traditional to nontraditional media channels, increasing focus on emerging regions and cross-screen planning are witnessed as the major trends in the industry. Advertisers are moving their budgets from traditional to digital channels, which enhances their brand and target reach

Media Planning and Buying Industry Supply Market Outlook

  • Global suppliers have expanded their base and have operational offices in emerging regions due to increasing demand for services
  • Service providers continue to invest in technology and infrastructure to improve their service capabilities and service quality

Shift to Digital Advertising

  • Media agencies have increased their digital media planning and buying capabilities
  • Top players like WPP and Publicis have increased their digital capabilities by acquiring niche players in the market. For example, WPP has acquired a majority stake in Essence Digital Limited, a global digital agency and the world's largest independent buyer of digital media

 

Why You Should Buy This Report

  • The report details the media planning market size, maturity, media planning trends, drivers and constraints, etc. 
  • It gives the regional outlook of media planning and buying services market in North America, Europe, Asia-Pacific and Australia.
  • It gives the Porter’s five force analysis of the global media planning and buying market, gives insight into supply trends and details the key media planning suppliers.
  • The report details the cost breakdown, pricing analysis and forecast and lists out the sourcing, engagement and pricing models.

Media Planning Buying Frequently Asked Questions

  1. What was the value of the global advertising market in 2016?
  2. According to Beroe’s market reports, the global advertising market was estimated at $547 billion in 2016 growing at around 4 percent year-on-year.
  1. What is media planning and buying market’s contribution to the global advertising market?
  2. Media planning and buying contribute to about 65 percent of the total market size, which was valued at $355 billion in the year 2016 as per Beroe’s market analysis.
  1. Which is the key factor driving the market growth in the global advertising industry?
  2. The strength of digital spending continues to be the key driving factor for the growth of the global advertising market. During the 2017 forecast period, it was expected to grow to $161 billion.
  1. Which regions have a high market maturity in the global advertising market and why?
  2. Europe, North America, and certain parts of the APAC such as Japan have high market maturity owing to the innovation and adoption of advanced technologies like programmatic buying and real-time bidding.
  1. What percent do different industries contribute to the projected media planning demand?
  2. According to the 2018 market reports by Beroe, the following are the projected media planning demand contribution by industry – FMCG (28%), Auto (9%), E-commerce (8%), Retail (7%), Telecom (6%), BFSI (5%), Services (5%), Consumer Durables (4%), Education (5%), Real Estate (3%), and Others (20%).
  1. What are the impactful cost components of the media planning and buying industry?
  2. As per the media planning trends, payroll expense is the major cost component of the industry representing about 40-45 percent of the total cost.
  1. What are the key trends in the media planning and buying industry?
  2. The key trends in the media planning and buying services industry are – · The media budget is shifting from traditional to nontraditional media channels enhancing their brand and target reach. · Increased focus on emerging regions and cross-screen planning
  1. How are the top players in the market increasing their digital capabilities?
  2. Top players like WPP and Publicis are focusing on acquiring niche players in the market to increase their digital capabilities. For example, WPP acquired a majority stake in the world’s largest independent buyer of digital media, Essence Digital Limited.
  1. What are the KPIs in the media planning and buying market?
  2. Lead time to delivery, invoice accuracy, media placement, the accuracy of administration, and delivery of reports are the major KPIs followed in the global media planning and buying agencies.
  1. Who are the top global service providers in the media planning and buying market?
  2. Starcom MediaVest, Carat, OMD Worldwide, Havas Media, Mindshare, Vizeum, Mediacom, ZenithOptimedia are the top names among the global service providers in the media planning and buying market.

With this purchase you will be subscribed for a 12-month PRO membership to AI Powered Procurement Productivity Suite - Beroe LiVE.Ai™

feature

Complimentary 12-month access to Beroe LiVE

Any more questions?

Get in touch with us quickly and easily.

x

Join us on Jun 16 to see Beroe LiVE.Ai in action