Meet Abi
Abi will answer all Media Planning and Buying related
procurement queries with relevant data points
Abi - AI powered digital procurement assistant
Discover Market Info
Get up-to-date market and supplier info on Media Planning and Buying to help you build
Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices
Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices
Manage Risk
Assess Supplier Risk based on key risk and compliance parameters
Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.
Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus
Find Suppliers
Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography
Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings
Assess Category Performance
Benchmark your category performance against peers and the market
Measure category performance on 15 key parameters across cost, risk and strategy KPIs
Source Market Indices
Get information on key factors affecting your supply
Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics
Meet Abi
Discover Market Info
Manage Risk
Find Suppliers
Assess Category Performance
Source Market Indices
Abi will answer all Media Planning and Buying related
procurement queries with relevant data points
Abi - AI powered digital procurement assistant
Get up-to-date market and supplier info on Media Planning and Buying to help you build
Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices
Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices
Assess Supplier Risk based on key risk and compliance parameters
Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.
Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus
Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography
Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings
Benchmark your category performance against peers and the market
Measure category performance on 15 key parameters across cost, risk and strategy KPIs
Get information on key factors affecting your supply
Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics
$125 - 150 Bn
$80 - 100 Bn
$102 - 130 Bn
Media planning and buying industry is driven by key trends such as shift of media budget from traditional to nontraditional media channels, increasing focus on emergings regions, and cross-screen planning. Advertisers are now shifting their budgets from traditional to digital channels, which enhances their overall brand and target reach. North America and Europe have the highest concentration of network agencies, so buyers in these regions can have several centralized contracts spanning different geographies. In the APAC, large buyers are increasing their footprints fuelled by its massive consumer base and adoption of technology.
Digital channel is now an established driver of global advertising, powered by the upsurge of online videos and social media. This report provides a regional market overview of North America, Europe, Asia Pacific, and Australia. It also gives an overview of opportunities and challenges in the global media planning and buying industry, along with Porter's five forces analysis of the global market. The report explores prominent mergers and acquisitions that have been prevalent in the industry, along with a descriptive analysis of supply trends.
There is strong competition in the global media planning and buying market amongst the media agencies, which allows marketers to change their suppliers based on the performance. The suppliers have less clout over the marketers, so supplier power will be low.
The global media planning and buying services industry is regulated according to different industries.
However, the media industry is growing by 4–5 percent globally and is also witnessing increased penetration of mobile and internet media, which might result in niche specialist agencies entering into the media planning and buying services industry.
Intensity between rivals is high, especially in mature markets such as Europe and North America, due to the presence of multiple globally established media agencies.
With the rise of independent agencies and formation of independent agency groups that can cater to multi-market requirements, clients now have a viable substitute for dominant network agencies in the media planning and buying space.
Beroe gathers intelligence through primary sources that include industry experts, researchers, and consultants, as well as current suppliers, producers and distributors. Secondary sources can include business journals, newsletters, magazines, market research data, company sources, and industry associations. Following data collation, analysis, and strategic review, the Final Research Report is published on Beroe LiVE.
Category Intelligence on Media Planning and Buying covers the following
The global media expenditure was forecasted to grow by 3.8 percent, reaching $369 billion by the end of 2020. Due to the pandemic, ad investment could fall by 8 percent
All sectors are forecasted to see a decline in ad spend. The highest decline will be for travel & tourism (-31.2 percent), leisure & entertainment (-28.7 percent), financial services (-18.2 percent), retail, (-15.2 percent), and automotive (-11.4 percent)
North America and Europe have higher concentration of network agencies, so buyers can have one or several centralized contracts covering geographies
shift of media budget from traditional to nontraditional media channels, increasing focus on emerging regions and cross-screen planning are witnessed as the major trends in the industry. Advertisers are moving their budgets from traditional to digital channels, which enhances their brand and target reach
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