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Marketing Technology

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    The World’s first Digital Market Analyst

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    Marketing Technology Suppliers


    Marketing Technology Supplier

    Find the right-fit marketing technology supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211

    D&B SER Rating

    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile

    Company and Sector Performance
    39

    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81

    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked

    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Marketing Technology Market Intelligence

    global market outlook

      • The global MarTech industry is estimated to be $340 billion with a CAGR of 6-7% by 2022.
      • The market has seen a lot of value in serving the MarTech technology essentials along with the MarTech stack that includes DAM, Marketing Automation, content management system (CMS), lead management, marketing automation, social media management, customer relationship management.
      • North America and APAC are the key MarTech markets, where the demand is created by retail, FMCG, BFSI and IT industries.
      • Owing to the rapid digital evolution, MarTech is expected to grow at a CAGR of 17–19 percent in regions like Latin America and Middle East & Africa.

    Marketing Technology market report transcript


    Marketing Technology Global Market Outlook

    • The Marketing Technology (MarTech) sector has experienced a massive growth, due to high demand for digitalization in the recent past

    • The global MarTech industry is estimated to be $340 billion, with a CAGR of 6.7 percent in FY2021(E)

    • Latin America and Middle East & Africa are expected to grow at a CAGR of 17–19 percent

    • North America and APAC are considered to be the matured markets in serving the MarTech industry

    • The market has seen a lot of value in serving the MarTech technology essentials, along with the MarTech stack that includes DAM, Marketing Automation, CMS, etc., where every stack mentioned has an individual market on its own

    Impact of COVID-19 on Marketing Technology Industry

    • MarTech category has seen multifold growth in the past two years and pandemic being the one main reason for heavy digitalization in any industry. Prior to COVID-19, the overall online ad spend exceeded the global offline and traditional ad spend.

    • LinkedIn, being the top most used platform for the advertisements and promotions, followed by google analytics for content and experience, Salesforce trailed by Salesloft for social and relationship, commerce, and sales, respectively. The above MarTech stack tools are being rated high in 2021

    • The demand for MarTech stacks in the highest order of demand: Email, Social Media, Content Marketing and Management, CRM, Analytics, data management

    Global Marketing Technology Market: Drivers and Constraints

    Industry Drivers

    • Mergers and acquisitions: Mergers and acquisitions, one of the drivers, as the global agencies acquire an innovative and customized tools with high potential serving any sectors. Salesforce’s acquisition of Slack for $27.7 billion and Mailchimp is acquired by Intuit for $12 billion. Likewise, the mergers and acquisition in the MarTech amounts to 45.95 billion in FY 2021

    • Catching up with the market space: With high demand for customized stack tools, like content, data and analytics, and DAM, the service provider should keep up with technology with the right set of talent pool. This is considered to be one of the main drivers in MarTech, as the market growth is commendable to keep up the pace and deliver the foreseeable services

    • Digital transformation: New entry small and medium companies are one of the largest drivers in the MarTech so far and is the number that making the difference rather than the value of the account

    • Consolidation of MarTech stack tools: Buyers engage with a minimum of 6 to 7 MarTech service providers to suffice all their marketing needs. This has been seen as a driving force, as the agencies are coming up with an end-to-end Marketing Technology solutions

    Constraints

    • High cost components of MarTech: One of the major drivers of MarTech is the high-cost components, like hardware, software, and the labor costs. Hardware and subscription cost has been climbing in double digits every year, and this is one of the difficulties for companies upgrading systems and enrolling in a new platforms. Cost of software has always been expensive but now with the syndicated cloud-based applications, the prices should go down and became affordable but instead, prices almost doubling vs. 5 years back. Companies need to hire the right talented specialists, who can bring innovative solutions, in order to foresee and built new technology platforms

    • Lack of public sector digitization: Public sector delay in rolling digital services is one of the largest factors that hold back the countries moving forward with MarTech

    • Customized contents: MarTech is based on the majority of syndicated platforms and services and the only large investment is the consultation for customizing the platform to the business need