Marketing Fulfilment Services Market Intelligence

Report Coverage

  • Market Trends
  • Technology & Innovation Trends
  • Global Supplier List and Capabilities
  • Mergers and Acquisitions

Market Size

Market Size North America

$13.5 - 15.5 Bn

Market Size Europe

$12 - 13.3 Bn

Market Size Asia Pacific

$18 - 20.2 Bn

Market Size Middle East - Asia

$2.2 - 2.6 Bn

Table of contents

  1. Marketing Fulfilment Services Executive Summary
  2. Global Fulfillment Industry Outlook
  3. Supply/Demand Trends
  4. Impact of COVID-19 Fulfillment Industry
  1. Marketing Fulfilment Services Market Analysis
  2. Global Fulfillment Market Maturity
  3. Global Fulfillment Industry Trends
  4. Global Drivers and Constraints
  5. Regional Market Outlook
  6. Industry Outlook
  7. Porter's Five Forces Analysis: Developed Markets
  8. Porter's Five Forces Analysis: Emerging Markets
  1. Marketing Fulfilment Services Supply Analysis
  2. Supply Market Outlook - Supply Trends and Insights
  3. Key Global Suppliers
  4. Key Regional Suppliers: Service Portfolio
  5. Key Global Supplier Profile
  6. Supplier SWOT Analysis
  1. Procurement Best Practices
  2. Sourcing Models for Fulfillment Services
  3. Sourcing Models - Comparative Analysis
  4. Sourcing Models - Pros and Cons
  5. Pricing Models - Comparative Analysis
  6. Cost Structure - Fulfillment
  7. Cost Drivers and Impact
  8. Key Services based KPI and SLA Components
  9. Case study


  1. Sourcing Best Practices
  2. CSOs and Fulfillment Providers Relationship
  3. In-house Vs Outsource of Fulfillment Pharma
  4. Engagement Model – Multiple Suppliers versus Few Pharma


  1. Purchasing Process
  2. RFP / RFI Inputs


  1. COVID Impact
  2. Sourcing location watch
  3. Supplier watch
  4. Industry watch

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Global Marketing Fulfilment Services Industry Outlook

  • The global market fulfillment market reached $53 Bn in 2019 and is expected to grow at a CAGR of 4–5% to hit $55.6 Bn through 2021.
  • Western Europe, North America, and Asia Pacific (APAC) countries including Australia, Japan, Hong Kong, and Singapore have a high market maturity.
  • Fulfillment industries in APAC and Latin America (LATAM) are expected to be the future growth-driven markets.
  • Fulfillment companies allow e-commerce merchants to outsource services such as kitting and bundling, labeling and sorting, freight warehousing, material shipping, and other value-added services such as order fulfillment and product fulfillment. 
  • Fulfillment houses are perfect for merchants who lack efficient warehousing capabilities to handle inventory directly and do not want to invest extra efforts in material shipping. Besides, e-commerce fulfillment services can be handled in-house by e-commerce merchants.

Global Marketing Fulfilment Services Market Maturity

  • Fulfillment services penetration is high outside Europe and North America owing to e-commerce
  • APAC is witnessing an increase in adoption owing to the presence of regional/global suppliers with well-established fulfillment centers and strong regional footprints. Global buyers are also looking at consolidating supply bases. 
  • Rising internet penetration and lucrative growth potential offered by relatively untapped markets in APAC are primarily influencing the fulfillment industry trends in the region. Moreover, China, Japan, and South Korea come under the leading 10 exporters of merchandise and make up for a bigger slice of the global e-commerce sales.
  • The Middle East and LATAM have low adoption due to the delivery challenges because of inadequate infrastructure and poor connectivity

Global Marketing Fulfilment Services Industry Trends

  • Increasing levels of providers' geographic footprints and adoption of global fulfillment strategy indicate increasing buyer maturity and willingness to partner with suppliers on a global scale
  • Suppliers are also improving their supply capabilities while adopting performance-based metrics for evaluation and monitoring of delivery. E-commerce is also fuelling the demand for fulfillment; this has led to outsourcing of services by buyers

Global Marketing Fulfilment Services Industry Trends

  • Increasing levels of providers' geographic footprints and adoption of fulfillment strategy globally indicate increasing buyer maturity and willingness to partner with suppliers on a global scale.
  • Suppliers are also improving their supply capabilities while adopting performance-based metrics for the evaluation and monitoring of delivery. E-commerce is also fuelling the demand for fulfillment; this has led to the outsourcing of services by buyers.
  • The COVID-19 pandemic and subsequent impacts have compelled consumers to turn to online platforms at length to purchase products. 
  • While this has put a strain on the transportation and logistics services of e-commerce companies due to restrictions on trade activities, the pandemic has offered new growth avenues for the global e-commerce fulfillment market.
  • To meet the unprecedented online orders, the e-commerce firms are increasingly focusing on outsourcing fulfillment services such as campaign fulfillment to providers that are prioritizing leveling up their internal operational efficacy and distribution network.

Supply Trends and Insights

Global/ Regional Supplier

Increase in M&A

  • Global suppliers are enhancing their service capabilities through M&A and expansions to achieve fulfillment contracts from large buyers
  • Logwin extended its network in South America. The organization configured its own branch in the Free Trade Zone in Bogotá
  • FedEx acquired GENCO Distribution Inc. (a third-party logistics provider) and Bongo International LLC (an e-commerce platform). This will add to FedEx's capability to serve international customers

Customized Services

  • Customization helps in increasing the integrity of services and brings a high level of expertise. Further, suppliers are providing training through management development programs by partnering with training agencies. Suppliers are also enhancing their same-day delivery capability

Supply Trends 

  • Supplier Consolidation:The majority of global buyers are consolidating the supply base by reducing the number of 3PLs they use
  • Innovative Service Offerings:Suppliers are coming up with new contract models and service options for buyers
  • Use of Big Data in the Supply Chain: Supply chain managers and IT service providers are exploring and implementing the use of data analytics for business intelligence to improve and leverage the overall supply chain. UPS's report on the ‘Pulse of the Online Shopper' provides insights on smartphone usage for online shopping, the influence of social media and how online shopping is driving in-store traffic

Engagement Treads

  • Most Adopted Model Globally: Bundled sourcing strategy
  • Why:  To achieve spending visibility, risk reduction and cost savings
  • Contract Length : Two to three years with an option of contract extension based on performance linked with SLAs
  • Pricing Strategy : Cost-plus and fixed price transactional pricing mode

Global Fulfilment Services Market Overview 

  • E-commerce is driving fulfillment spending as online purchasing and delivery have increased rapidly.
  • Big spenders such as retail, consumer packaged goods (CPG) and food and beverages (F&B) are consolidating their spending to increase their negotiation power based on the volume of business.
  • Most buyers have consolidated their fulfilment services requirements with top suppliers such as DB Schenker, Kuehne + Nagel and UPS. Thus, the competition is primarily driven by market followers that do not have long-term contracts with top suppliers and are open to working with other suppliers.
  • Global fulfilment agencies with established presences have higher supplier power, but the price points of local agencies and competition in the emerging market pegs the supplier power at a medium level.
  • The competition in the global fulfillment industry is primarily driven by acquisition and expansion in emerging markets. Third-party logistics  (3PL) providers are investing in the marketing fulfillment market to establish themselves as end-to-end service providers. Few suppliers such as pick-and-pack companies are also enhancing their e-fulfilment services.
  • The threat of substitutes is low for the fulfilment logistics services as there is huge dependency on 3PL in all emerging markets. 

Why You Should Buy This Report

  • Information about the global fulfilment services market size, maturity, industry trends, drivers and constraints, and regional market outlook of North America, Europe, MEA, Asia 
  • Pacific, and Australia.
  • Porter’s five force analysis of developed and emerging fulfilment services market.
  • Supply trends and insights, supplier profile and SWOT analysis of major players like SEKO Logistic, Logwin Logistics, DHL, FedEx, etc.
  • Best sourcing models, cost drivers, cost structure, pricing models, etc.



Marketing Fulfilment Services Market Frequently Asked Questions

  1. What is the market size of the marketing fulfilment services?
  2. The global fulfilment market size was $53 billion in 2019. The global e-commerce fulfilment market is growing fast too. Beroe estimates that the global marketing fulfilment services market will grow at a CAGR of 4 percent to 5 percent every year until the end of the year 2022. It is estimated that the market will be valued at over $65 billion at the end of 2022 due to continued growth in the marketing operations and fulfillment service market. The growth of the fulfillment industry will continue in the future after 2022. The different regions have different market sizes according to the Beroe report. The Asia Pacific region has the largest market share with a value of $18 billion to $20 billion. The North American region has the second-largest market share and has a market value of $13.5 billion to $15.5 billion. Next, it is the European region that has a market size with a value of $12 billion to $13.3 billion. The Middle East and Asia region have a market value of $2.2 billion and $2.6 billion.
  1. Which are the high and medium market maturity regions?
  2. The high marketing fulfillment services market regions include Japan, the UK, Hong Kong, Australia, Singapore, South Africa, Nigeria, Germany, Egypt, the UAE, and the east, west, and gulf coast of the US. The medium market maturity regions for marketing fulfilment services include the central US, Mexico, Canada, India, Portugal, Chile, Brazil, Poland, Argentina, Spain, Korea, Vietnam, and Morocco.
  1. What are the trends in the marketing fulfilment services market?
  2. The fulfilment marketing services trends are many. E-commerce fulfillment is on the rise and this means eFulfillment service among others will be more prominent in the long-term too. Pick and pack companies will use business intelligence for fulfillment to ensure efficiency is ensured at all times. Logistics services such as labeling and sorting, kitting and bundling, and campaign fulfillment can be expected according to the Beroe category intelligence report. The product fulfillment, material shipping, and order fulfillment are some of the aspects that will be focused on. The providers’ focus will be on freight warehouse, fulfillment logistics, and fulfillment house. Earlier, there was more focus on the adoption of fulfilment methods whereby only local suppliers were partnered with. Today, the scenario has changed completely. Suppliers are more willing to partner with global suppliers now and this trend is likely to continue well into the future. This means higher buyer maturity too. Partnering with global suppliers is more likely to give rise to outsourcing. Some companies have already started to outsource as a way to ensure fulfilment. This is particularly true for e-commerce as the demand for fulfilment has risen substantially over the last few years. As e-commerce will continue to rise, so will the market fulfilment services.
  1. Who are the top suppliers in marketing fulfilment services?
  2. The top fulfillment companies include FedEx, SEKO Logistics, DHL, and Logwin Logistics.
  1. What are the impactful cost components worth knowing in the marketing fulfilment services?
  2. The main cost component is the labor cost which constitutes anywhere between 45 percent to 52 percent of the total cost. The labor cost includes wages and the benefits given to employees. There are various cost-saving strategies that are used. These include four main ones; supplier development, process standardisation, payment term optimization, and performance-based pricing.
  1. What are the KPIs used to measure the marketing fulfilment services?
  2. The first is whether timely delivery has been made. The second important factor is the accuracy of fulfilment. The other KPIs include cost among others.

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