Loyalty Programs Market Research Report

The market for global loyalty programs is expected to reach $215-$216 billion while growing at a CAGR of 5-6 percent between 2017 and 2022. High market maturity would be experienced in regions such as Western Europe, North America, and some parts of APAC such as Australia, Japan, Hong Kong, and Singapore. In addition to this, APAC and parts of the LATAM are also expected to be the future growth driving markets for loyalty program services. 

Loyalty Program - Global Industry Analysis

• The global Loyalty Program market was valued at $172.5 billion in 2018.

• The Loyalty Program market in North America was valued at $72 billion in 2018 and is growing at CAGR of 2-4 percent.

• Regions, such as Western Europe, North America, and some parts of APAC, such as Australia, Japan, Hong Kong, Singapore, have high market maturity. 

• The APAC and parts of Latin America are expected to be the future growth driving markets for loyalty program services.

Loyalty Program - Global Industry Trends

• The growing geographic footprint of service providers and the adoption of global loyalty program strategy by buyers indicate the increasing maturity and willingness of both the supplier and buyers to partner on a global scale 

• Suppliers are also improving their supply capability while adopting performance-based metrics for evaluation and monitoring of both channel and customer loyalty program 

• E-commerce is fueling the demand for B2C loyalty, whereas B2B is driven by customer retention, as the marketers aim to guard their brand against generic products in the market. This has led to the outsourcing of services by buyers

• In order to boost loyalty program participation in the Middle East, suppliers are investing in analytics and business intelligence tools to personalize the program for relevant rewards and incentive schemes

Why should you Buy this Report

The report provides insights on the following:

• Global Capacity–Demand Analysis

• Global Trade Dynamics

• Regional Market Snapshot-North America, Europe, Asia

• Cost Structure Analysis

• Information relating to market, supply, cost, and pricing analysis

• Hard to find data on cost and TCO models, supplier details, and performance benchmarks

• Macroeconomic and regional trends impacting cost, supply, and other market dynamics

• Category-specific negotiation and sourcing advice

The report also provides a descriptive overview of the market for loyalty programs in areas such as North America, Europe, Middle East, Africa, APAC, Australia, and Latin America. It also explores the various opportunities and challenges affecting the loyalty programs industry, along with Porter’s five forces analysis of developed and emerging markets. 

Methodology for writing this Report

Beroe gathers intelligence through primary sources that include industry experts, researchers, and consultants, as well as current suppliers, producers and distributors. Secondary sources can include business journals, newsletters, magazines, market research data, company sources, and industry associations. Following data collation, analysis, and strategic review, the Final Research Report is published on Beroe LiVE.