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Influencer Marketing
Market, Supplier, Risk and
Competitive Intelligence

Manage Influencer Marketing Category with Ai powered
Procurement Productivity Suite

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Abi will answer all Influencer Marketing related
procurement queries with relevant data points

Abi - AI powered digital procurement assistant

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Get up-to-date market and supplier info on Influencer Marketing to help you build

Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices

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Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices

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Assess Supplier Risk based on key risk and compliance parameters

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Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.

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Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus

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Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography

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Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings

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Benchmark your category performance against peers and the market

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Measure category performance on 15 key parameters across cost, risk and strategy KPIs

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Get information on key factors affecting your supply

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Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics

meet-abi-1

Abi will answer all Influencer Marketing related
procurement queries with relevant data points

Abi - AI powered digital procurement assistant

discover-market-info

Get up-to-date market and supplier info on Influencer Marketing to help you build

Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices

1

Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices

manage-risk

Assess Supplier Risk based on key risk and compliance parameters

1

Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.

2

Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus

discover-supplier

Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography

1

Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings

assess-category-perforamnce

Benchmark your category performance against peers and the market

1

Measure category performance on 15 key parameters across cost, risk and strategy KPIs

source-market-indices

Get information on key factors affecting your supply

1

Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics

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Table of Contents

  1. Influencer Marketing Global Market Summary
  2. Influencer Marketing Executive Summary​
  3. Influencer Marketing Supply Market Outlook​
  4. Influencer Marketing Demand Market Outlook​
  5. Beroe’s Recommendation​ - Influencer Marketing
  6. Impact of COVID-19 - Influencer Marketing

 

  1. Influencer Marketing Market Analysis
  2. Global Social Marketing Maturity and Industry Trends ​- Influencer Marketing
  3. Influencer Marketing Global Drivers and Constraints ​
  4. Influencer Marketing Regional Market Outlook​
  5. Influencer Marketing Agency Service Differentiation​
  6. Influencer Marketing Pyramid News Alerts on Major Events: 2021​
  7. Porter’s Five Forces Analysis on Influencer Marketing

 

  1. Influencer Marketing Procurement Best Practices
  2. Influencer Marketing Sourcing Models ​
  3. Influencer Marketing Contract and Pricing Models ​
  4. Influencer Marketing - Engagement with Social Media Agency​
  5. Influencer Marketing - Agency Remuneration Linked to Campaign Performances Key Steps to Follow​
  6. Influencer Marketing Case Studies​
  7. Influencer Marketing KPI and SLA Components

 

  1. Influencer Marketing - Talking Points To Business
  2. Talking Points to Business -Influencer Marketing

 

  1. Influencer Marketing Purchasing Process: RFP/RFI Builder
  2. Influencer Marketing - RFP Builder

 

  1. Influencer Marketing Market Monitoring Insights
  2. Influencer Marketing Cost Structure​
  3. Influencer Marketing Cost Analysis​
  4. Influencer Marketing Cost Saving Strategy: Snapshot

 

  1. Influencer Marketing Agency Billing Rates
  2. Influencer Marketing Billing Rates​
  3. Influencer Marketing Billing Rates Methodology

 

  1. Influencer Marketing Supplier Section
  2. Influencer Marketing Supplier List – Regional​
  3. Influencer Marketing Supplier Profiles​
  4. Influencer Marketing - SWOT Analysis

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Influencer Marketing Global Market Outlook

  • Influencer Marketing is a sub set of social media marketing, The global social media marketing spend was valued at $102 billion in 2020*, growing at a CAGR of 18.8 percent. Social media spend increased by 56.4 percent in Q3 versus Q1, growth is majorly triggered by COVID-19 outbreak that has led to increased digital consumption and advertisement over social media platform

  • Social media is the third largest advertising channel, where North America is spending high on social media channels by contributing to around 30–40 percent

Impact of COVID-19 on Influencer Marketing Industry

  • Largest ad-spend growth is witnessed in North American and APAC regions. About 70 percent of the total ad-spending will be generated through mobile by 2026.

  • Paid search advertising and video advertising are the way forward for brands, amid COVID-19 crisis

  • As consumers stay at home, out-of-home marketing becomes obsolete, and key events are postponed or pushed into a virtual environment

  • Facebook Live was the most engaging format for business and received double the interaction from any video format

  • Despite the fact that COVID-19 vaccinations begin to accelerate across Europe, and there will be plans to loosen restrictive measures, driving offline business, the demand for influencer marketing will still see growth

Global Influencer Marketing Market: Drivers and Constraints

The growth of online video content consumption with the access to faster network in the mobile devices, together with rising technologies to ease the seamless consumption of video content, contributes to the buoyancy of influencer marketing. Platforms, like Facebook and Instagram, generate high ROI and features, like sponsored posts, Live videos, Stories, posts drive traffic and increase sales.

Industry Drivers

  • Rise in usage of ad-blocking software: A large number of internet users utilize ad-blocking software, which could be built as an extension to their browsers or an app. Ad-blocking software prevents the advertising content to be displayed on the website or app that the audience are visiting. A declining brand trust creates an aversion to the mission-related brand messaging and gravitation towards the cause-related messaging by the influencers that addresses unique problems of the consumers.

  • Growing Smartphone adoption: Cheaper availability of smart phones and availability of faster networks helped more consumers to adopt social media to stay connected amidst the pandemic. Mobile internet usage have risen to almost double the amount than desktop internet consumption and almost three-forth of the content shared on video-sharing platforms are viewed on mobile devices.

Constraints

  • Measuring Influencer Marketing ROI: Measuring Influencer marketing ROI is imperative in the current milieu. Fake followers and bots could burn a major share of the marketing budget and taper the profit margin of brands.

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