CATEGORY

Influencer Marketing

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Influencer Marketing Industry Benchmarks


Savings Achieved

(in %)

The average annual savings achieved in Influencer Marketing category is 7.90%

Payment Terms

(in days)

The industry average payment terms in Influencer Marketing category for the current quarter is 58.0 days

Compare your category performance against peers and industry benchmarks across 20+ parameters on Beroe LiVE.Ai™

Category Strategy and Flexibility

Engagement Model

Supply Assurance

Sourcing Process

Supplier Type

Pricing Model

Contract Length

SLAs/KPIs

Lead Time

Supplier Diversity

Targeted Savings

Risk Mitigation

Financial Risk

Sanctions

AMEs

Geopolitical Risk

Cost Optimization

Price per Unit Competitiveness

Specification Leanness

Minimum Order Quality

Payment Terms

Inventory Control

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    Influencer Marketing Suppliers


    Influencer Marketing Supplier

    Find the right-fit influencer marketing supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211

    D&B SER Rating

    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile

    Company and Sector Performance
    39

    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81

    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked

    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Influencer Marketing market report transcript


    Influencer Marketing Global Market Outlook

    • Influencer Marketing is a sub set of social media marketing, The global social media marketing spend was valued at $102 billion in 2020*, growing at a CAGR of 18.8 percent. Social media spend increased by 56.4 percent in Q3 versus Q1, growth is majorly triggered by COVID-19 outbreak that has led to increased digital consumption and advertisement over social media platform

    • Social media is the third largest advertising channel, where North America is spending high on social media channels by contributing to around 30–40 percent

    Impact of COVID-19 on Influencer Marketing Industry

    • Largest ad-spend growth is witnessed in North American and APAC regions. About 70 percent of the total ad-spending will be generated through mobile by 2026.

    • Paid search advertising and video advertising are the way forward for brands, amid COVID-19 crisis

    • As consumers stay at home, out-of-home marketing becomes obsolete, and key events are postponed or pushed into a virtual environment

    • Facebook Live was the most engaging format for business and received double the interaction from any video format

    • Despite the fact that COVID-19 vaccinations begin to accelerate across Europe, and there will be plans to loosen restrictive measures, driving offline business, the demand for influencer marketing will still see growth

    Global Influencer Marketing Market: Drivers and Constraints

    The growth of online video content consumption with the access to faster network in the mobile devices, together with rising technologies to ease the seamless consumption of video content, contributes to the buoyancy of influencer marketing. Platforms, like Facebook and Instagram, generate high ROI and features, like sponsored posts, Live videos, Stories, posts drive traffic and increase sales.

    Industry Drivers

    • Rise in usage of ad-blocking software: A large number of internet users utilize ad-blocking software, which could be built as an extension to their browsers or an app. Ad-blocking software prevents the advertising content to be displayed on the website or app that the audience are visiting. A declining brand trust creates an aversion to the mission-related brand messaging and gravitation towards the cause-related messaging by the influencers that addresses unique problems of the consumers.

    • Growing Smartphone adoption: Cheaper availability of smart phones and availability of faster networks helped more consumers to adopt social media to stay connected amidst the pandemic. Mobile internet usage have risen to almost double the amount than desktop internet consumption and almost three-forth of the content shared on video-sharing platforms are viewed on mobile devices.

    Constraints

    • Measuring Influencer Marketing ROI: Measuring Influencer marketing ROI is imperative in the current milieu. Fake followers and bots could burn a major share of the marketing budget and taper the profit margin of brands.