$110 - 130 Bn
$48 - 52 Bn
$120 - 130 Bn
$6 - 10 Bn
The global digital marketing spend is valued at $290–310 billion in 2019 and future estimates looks much stronger, due to continual attraction on digital channels. It is forecasted to grow at a CAGR of 12.8 percent to reach around $330–340 billion in 2020.Online video and mobile advertising spend has fueled the overall digital marketing spend in North America and Western Europe. The mobile ad spend contributes to approximately 39-42 percent of the digital spend in Western European markets, such as the UK, Germany, and Spain and is expected to reach 55-60 percent by 2019. Users in the European market consider mobile in-app display to be intrusive, and due to this, spend for mobile in-app display is expected to decrease in the region as it will be considered harmful to the brand value.
The report covers regional market overview ,growth rate, digital marketing market size, end-use industries, and identifies regions with a well-developed market for digital marketing. The report also identifies the opportunities and challenges that impact the digital marketing services and provides Porter's Five Force Analysis for these regions. The report includes supply trends and insights , and provides a comprehensive study of the key regional digital marketing service agencies such as iProspect, Havas Digital, SapientNitro (Acquired by Publicis Groupe), VML Group and RAPP. It also shares the procurement best practices with sourcing strategy, pricing analysis and service capabilities in the digital marketing industry.
Digital marketing agencies provide a broader set of services, such as strategic planning, campaign management, e-mail creatives, on-site web experience, A/B testing, analysis of results and optimization recommendations across all channels such as mobile, social media and websites. They may provide some proprietary technology of their own, but most rely on automation providers that have in-depth expertise in that specific area.
According to digital marketing market analysis, full-service outsourcing is the most commonly adopted digital marketing procurement model, where consolidation of requirements is possible with global agencies. Regional bundling approach is another digital marketing procurement model that is widely preferred by automotive buyers to achieve balance between cost and quality.
Beroe gathers intelligence through primary sources that include industry experts, researchers, and consultants, as well as current suppliers, producers and distributors. Secondary sources can include business journals, newsletters, magazines, market research data, company sources, and industry associations. Following data collation, analysis, and strategic review, the Final Research Report is published on Beroe LiVE.
Category Intelligence on Digital Marketing covers the following
The global digital marketing spend was valued at $170–190 billion in 2016 and future estimates looks much stronger due to continual attraction on digital channels. It is forecasted to grow at a CAGR of 13 percent to reach around $280–310 billion in 2020.
Globally, North America will continue to dominate the digital marketing industry by contributing around 39–40 percent towards the global digital marketing category spend. Digital ad spend in APAC has surpassed Europe and this growth is primarily driven by China & emerging Asian markets due to increasing investments on technology and digital platforms in these regions
Digital marketing market analysis shows that the Key Performance Indicators (KPIs) are innovation, cost, quality and service.
The medium digital marketing market maturity countries include: Nicaragua, Nordic Region, Rest Of Western Europe, Rest Of Middle East, India, Singapore, ASEAN Countries, Mexico, Chile, Egypt, Peru.
Digital marketing market research shows that labor costs (wages and benefits) constitute 45–52 percent of the total cost.
According to digital market intelligence, the global digital marketing market size as of 2019 was $300–310 billion and is expected to grow at a CAGR of 17.6 percent to $360–380 billion by 2020.
Online videos and mobile ad spend have fueled the overall digital marketing spend in North America and Western Europe. Mobile ad spend that once accounted around 6–9 percent of the total digital spend share in 2013 is expected to contribute around 37–39 percent of the digital spend in key Western European markets such as the U.K., Italy and Spain by 2017
Users in the European market consider mobile in-app display to be intrusive, and due to this, spend for mobile in-app display is expected to go down in the region as it will be considered harmful to the brand value
The digital marketing spend in Europe and North America together is expected to grow at a CAGR of 11 percent and will contribute around 65 percent of the global digital marketing spend in 2018. This modest growth is due to the positive spend inclination from key sectors like BFSI, CPG, entertainment and media and telecom.
Digital component with medium strategic importance