CATEGORY

Cross Channel Campaign Management

A Cross Channel Customer Management (CCCM) platform with integrated channel marketing empowers’ brands to convert consumers with insight-led engagement. CCCM refers to making all media channels to work together and deliver better results, and provide a better experience for brands and for consumers.

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    Cross Channel Campaign Management Suppliers


    Cross Channel Campaign Management Supplier

    Find the right-fit cross channel campaign management supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

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    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211

    D&B SER Rating

    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile

    Company and Sector Performance
    39

    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81

    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked

    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Cross Channel Campaign Management market report transcript


    Global Market Outlook on Cross-Channel Campaign Management

    The retail sector leads in CCCM service procurement, followed by IT, media, FBT, and CPG. The retail industry buyers can leverage their account attractiveness to negotiate with the suppliers. The cost of fragmented outsourcing for multiple channel and the need to deliver a unified message to the consumer are major drivers of spend for CCCM.

    • The major reason for growth in the CCCM market is the need for B2C segments where marketers had concerns with the high cost of outsourcing and insufficiency of delivering a unified message to consumers. Managing contents and timeline for the campaigns to focus on multi-digital channels posed another area of trepidations for the marketers in need of CCCM services. The new platforms of CCCM have solved all these issues at once and provided “all in one place campaign management” that is efficient in cost and time. Hence, CCCM suppliers, particularly the big brands with their existing huge portfolio of client base, have managed to introduce the CCCM as a new product, and it becomes attractive to buyers of large organizations with the hope of cost reduction and higher benefits in reaching out to consumers with efficient tools
    • The retail industry is an attractive account as a CCCM buyer. The brands under retail can leverage its account attractiveness to negotiate price with the suppliers.

    Innovation in CCCM

    Fragmented data and communication is a major challenge for the buyers of CCCM in today's market. The innovation is to amalgamate the three elements, data, insights, and action in a single environment, and this is done by a concept know as Modern Marketing Architecture (MMA). This is a forward-built approach, grounded in the requirements of digitization. MMA helps orchestrate messaging across online and offline channels and is capable of consuming huge data and extracts insights through embedded machine learning. This innovation helps marketers to respond intelligently to each customer's needs individually.

    • Sophisticated algorithms are used by adaptive learning modules, in order to identify the optimal offers, message, and channels for each customer.
    • Centralized user environment helps marketers build a unified multi-channel strategy, thus executing campaigns across any and all relevant channels from a centralized platform.

    • Allows the marketers to adapt to the ever-changing consumer needs and competitive landscape. The first, second, and third-party data is combined to create the richest and the most actionable profile for each targeted audience and prospect.

    Supply and Demand Trends

    • Cloud-Based Solution: A gradual movement from on-premise to cloud-based computing is observed in most of the industries, if there are no privacy, multi-country security requirements.
    • Privacy/Data protection: A declining demand for on-premise is noted, however, any place where data protection is a major concern, on- premise installation is preferred.
    • Deep Learning/Machine Learning: One of the fastest moving phenomenon under data science is the development of deep learning algorithms, which is strengthening the marketing and automation campaign. Fortune 500 buyers of CCCM make sure that the vendors selected are already active and are investing in this field. (Example: By asking how much of the income is reinvested in R&D).

    • SaaS Solution: Most vendors are switching from license agreements toward PaaS/SaaS deployment. This model has proved to be very convenient for buyers who need flexibility (because of seasonal peaks where more people will be involved with more campaigns) or make a sporadic use of the solution. Buyers, however, while considering this kind of agreement, take into consideration the estimated volume and have some buffer for the negotiation of the pricing.

    • Software assurance:Fortune 500 buyers who do not opt for SaaS do make sure to include software assurance in their maintenance contract; this is done by paying a little extra and this guarantees that the software the buyers will be using will be the latest version.

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