$87 - 89 Bn
$47 - 49 Bn
$80 - 82 Bn
The spend of the global advertising industry is split into media planning & buying (65-90 percent) and creative advertising (10-35 percent). Regions such as North America, Europe, and certain parts of the APAC are the most mature markets due to innovation in services and high adaptability to digital media and evolving technologies. Service providers are witnessing higher engagement with buyers who expect best practices across creative advertising contracts, particularly in regions such as North America and Europe. The global creative advertising industry is driven by trends such as rising digital spends, production decoupling, and increasing customization in advertising.
Suppliers are also investing in improving their supply capability by adopting performance-based metrics for monitoring and evaluation of performance. The report also discusses the global drivers and constraints of the creative advertising industry. It also provides a regional market outlook on regions such as North America, Australia, Europe, and the APAC. It also explores the industrial outlook on the creative advertising industry, along with Porter's five forces analysis.
Beroe gathers intelligence through primary sources that include industry experts, researchers, and consultants, as well as current suppliers, producers and distributors. Secondary sources can include business journals, newsletters, magazines, market research data, company sources, and industry associations. Following data collation, analysis, and strategic review, the Final Research Report is published on Beroe LiVE.
Category Intelligence on Creative Advertising covers the following
Creative Advertising Global Market Trends
The increasing importance of digital channels and major events (the US presidential elections, the Rio 2016 Olympics and Paralympics, as well as the UEFA EURO 2016 football championship) were the major drivers of the advertising industry.