CATEGORY

Creative Advertising

Creative advertising covers all facets of advertising lifecyle ranging from ideation to actual production of the advertising

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Category Alerts


CATEGORY ALERTS

New talent agency has been launched to help black creatives to find jobs

March 30, 2023
alert level: Low
CATEGORY ALERTS

Wingstop appoints 72andSunny as lead creative agency

April 17, 2023
alert level: Low
CATEGORY ALERTS

McKinney is the new creative AOR for Popeyes

April 06, 2023
alert level: Low

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Creative Advertising Market Monitoring Dashboard


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Creative Advertising Industry Benchmarks


Savings Achieved

(in %)

The average annual savings achieved in Creative Advertising category is 7.50%

Payment Terms

(in days)

The industry average payment terms in Creative Advertising category for the current quarter is 57.5 days

Compare your category performance against peers and industry benchmarks across 20+ parameters on Beroe LiVE.Ai™

Category Strategy and Flexibility

Engagement Model

Supply Assurance

Sourcing Process

Supplier Type

Pricing Model

Contract Length

SLAs/KPIs

Lead Time

Supplier Diversity

Targeted Savings

Risk Mitigation

Financial Risk

Sanctions

AMEs

Geopolitical Risk

Cost Optimization

Price per Unit Competitiveness

Specification Leanness

Minimum Order Quality

Payment Terms

Inventory Control

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    Creative Advertising Suppliers


    21,425
    Total Suppliers
    1,473
    Diverse Suppliers
    66
    Normalized Supplier Rating
    Creative Advertising Supplier

    Find the right-fit creative advertising supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

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    Sample Supplier
    Company
    Omnicom Group Inc.
    Location
    Jackson, Mississipi
    Duns number
    3862211

    D&B SER Rating

    dnb logo

    Up to 3 months

    1 9
    6
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

    Moody`s ESG Solution
    ESG Profile

    Company and Sector Performance
    39

    100
    Limited (1)
    ESG Perfomance (/100)
    Environment
    62
    Social
    30
    Governance
    47
    6 Domains Performance (/100)
    Business behaviour
    41
    Human rights
    51
    Community Environment
    18
    Corporate governance
    49
    Human resources
    17
    Security Scorecard
    81

    Threat indicators
    B
    83
    Network Security
    Detecting insecure network settings
    A
    100
    Hacker Chatter
    Monitoring hacker sites for chatter about your company
    A
    100
    DNS Health
    Detecting DNS insecure configuration and vulnerabilities
    F
    56
    Application Security
    Detecting common website application vulnerbilities
    B
    84
    Endpoint Security
    Detecting unprotected enpoints or entry points of user tools, such as desktops, laptops mobile devices, and virtual desktops
    A
    100
    Cubic Score
    Proprietary algorithms checking for implementation of common security best practices
    A
    92
    Patching Cadence
    Out of date company assets which may contain vulnerabilities of risk
    A
    100
    Social Engineering
    Measuring company awareness to a social engineering or phising attack
    B
    89
    IP Reputation
    Detecting suspecious activity, such as malware or spam, within your company network
    A
    100
    Information Leak
    Potentially confidential company information which may have been inadvertently leaked

    Industry Comparison
    omnicomgroup.com
    Industry average
    Adverse Media Appearances
    Environmental Issues
    0
    Workforce Health Safety Issues
    0
    Product Service Issues
    2
    Human Rights Issues
    0
    Production Supply Chain Issues
    2
    Environmental Non Compliance Flags
    4
    Corruption Issues
    0
    Regulatory Non Compliance Flags
    6
    Fraud Issues
    1
    Labor Health Safety Flags
    6
    Regulatory Issues
    5
    Workforce Disputes
    0
    Sanctions
    0
    esg energy transition
    72
    Discrimination Workforce Rights Issues
    6
    esg controversies critical severity
    No

    Creative Advertising Market Intelligence

    global market outlook

      • The global ad spend for creative advertising is expected to be valued at 220 – 250 USD Billion in 2022 growing at a rate of 15-19 percent
      • Major sporting events like FIFA World Cup, Winter Olympics, Paralympics are major drivers for advertising in 2022
      • Markets such as North America, Europe - UK, Germany, France, Italy, Spain and markets in APAC, such as Japan, Hong Kong, Singapore, South Korea have high market maturity.
      • Top advertising networks include; Omnicom Group, WPP, The Interpublic Group of Companies, Publicis Groupe, Dentsu, Accenture Interactive, etc.

    Creative Advertising market report transcript


    Creative Advertising Global Market Outlook

    • The global ad spend for creative advertising is predicted to be valued at $222–250 billion approximately in 2023, with an estimated Y-o-Y growth of 3–5 percent

    • Experts predict continued growth in 2023, driven by gains from inflation rather than volume growth

    • Digital is forecasted to account for 57 percent of the spend approximately in 2023

    Creative Advertising Global Industry Trends

    • The penetration and popularity of digital and device-based platforms will continue to be popular through 2023. Brands will be seen focusing on customization and tap into the potential of the large target audience through a digital medium

    Creative Advertising Global Drivers and Constraints

    Increased prices driven by inflation, along with events, such as Rugby World Cup 2023 and the FIFA Women’s World Cup 2023, are expected to positively contribute toward advertising revenue in 2023.

    Drivers

    • Digital Ad Spend: The increasing importance and penetration of smartphones and social media have encouraged marketers to increase their ad spend in these channels to attract more consumers and improve their brand loyalty. Considering the changing consumer behavior, due to the COVID-19 outbreak, usage of digital platforms has gained more importance. Buyers are using this to capitalize on sales and address the pandemic situation to resonate with the audience.

    • Cyclical Events: Events lined up in 2023, such as Rugby World Cup 2023 and the FIFA Women’s World Cup 2023, are expected to make a significant contribution toward the advertising revenues, especially in Europe and Australia NZ markets.

    Constraints

    • High Margins and Lack of Transparency: Network agencies continue to enjoy high profit margins due to their billing rates, which are skewed towards senior personnel. Therefore, clients face cost pressures since budgets are decreasing but agencies are unwilling to accommodate the reduced budgets.

    Supply Market Outlook
    Supply Trends and Insights

    Global/Regional Agency

    Increase in Digital Advertising:

    • Marketers are slowly shifting to global category planning to streamline their services by engaging creative agencies on the global contracts

    • Digital advertising spend is increasing because it reaches the same target audience with less spend compared to traditional ways. Hence, the demand for digital creative advertising is on the rise

    Customized Services:

    • Customization helps to increase the integrity of services and brings high level of expertise

    • Advertisements were created to cater to mass audience before; now, advertising has been customized to serve specific target audiences using various collaborative tools, thus reducing the cost

    Agency Trends

    Experience across Industries:

    • Tier-2 companies are building capability to provide a wide range of services to various sectors, such as branding, creative services, and internal communication

    Innovative and Integrated Service Offerings:

    • Suppliers are producing performance-based contracts and service options, like production decoupling for buyers

    • Advertisers are increasingly using technology, i.e., digital techniques based on platforms, to have better reach and receive higher impressions

    • Agencies offer integrated services to clients, wherein they have access to the best mix of channels and strategy, which helps to meet the brand’s marketing objectives

    Engagement Trends

    In-house and Partial Outsourcing:

    • Marketers seem to be interested in building in-house capabilities and consider partially outsourcing for creative advertising activities. This helps them to gain more transparency and control over the project, while saving costs in the long run.

     

     

    Interesting Reads:

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