Vegetables Market Intelligence

Vegetables Market Description

Lettuce comprises 5.4 percent of the global vegetable market, and the price is driven by continual market fluctuations due to unfavorable growing conditions. Spain, U.S., Mexico are the top exporter, whereas Canada and Germany are the top importers. Tomatoes comprise 2 percent of the global vegetable market and the price will be driven by factors such as supply shortage and the strengthening of U.S. dollar. The U.S., Spain, and Russia are key potato importers, whereas France, Germany, and the Netherlands are key exporters. Factors such as increased yield, existing stockpile, and higher production of good growing conditions are expected to impact prices, while the strengthening of the U.S. dollar may affect imports.

The report discusses the market potential of potatoes, lettuce, tomatoes, onions, beans, and peppers, along with global supply analysis and trade dynamics, followed by pricing and cost structure analysis. It also provides Porter’s five forces analysis of the processed vegetable industry on factors such as supplier power, buyer power, barriers to new entrants, the intensity of rivalry, and the threat of substitutes.

Beroe gathers intelligence through primary sources that include industry experts, researchers, and consultants, as well as current suppliers, producers and distributors. Secondary sources can include business journals, newsletters, magazines, market research data, company sources, and industry associations. Following data collation, analysis, and strategic review, the Final Research Report is published on Beroe LiVE.

Report Coverage

Potatoes - Global Supply Analysis
Lettuce - Pricing Analysis
Cost Structure Analysis – Tomatoes
Onions - Global Trade Dynamics

Vegetables Market Trend, Analysis & Forecast

Category Intelligence on Vegetables covers the following

Information relating to market, supply, cost, and pricing analysis
Hard to find data on cost and TCO models, supplier details, and performance benchmarks
Macroeconomic and regional trends impacting cost, supply, and other market dynamics
Category-specific negotiation and sourcing advice

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Executive Summary

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Market Analysis

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Supply Analysis

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Cost & Pricing Analysis

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Best Practices

1. Vegetables Executive Summary

1.1 Vegetables Market Snapshot
1.2 Global Overview of the Vegetables Industry
1.3 Procurement Insights Based on Seasonality
1.4 Supplier Identification Parameters
1.5 Supplier List

2. Vegetables Market and Pricing Analysis

2.1 Market Snapshot
- Potatoes, Lettuce, Tomatoes, Onions, Beans, Chillies/Peppers
2.2 Global Supply Analysis
- Potatoes, Lettuce, Tomatoes, Onions, Beans, Chillies/Peppers
2.3 Global Trade Dynamics
- Potatoes, Lettuce, Tomatoes, Onions, Beans, Chillies/Peppers
2.4 Pricing Analysis
- Potatoes, Lettuce, Tomatoes, Onions, Beans, Chillies/Peppers
2.5 Cost Structure Analysis- Potatoes, Lettuce, Tomatoes, Onions, Beans, Chillies/Peppers

3. Vegetables Industry Analysis

3.1 Porter’s Five Forces Analysis of Processed Vegetables Industry in North America and Europe
3.2 Trends in the Processed Foods Sector
3.3 Processed Vegetable Industry Drivers and Constraints

4. Vegetable Processing Supplier Analysis

4.1 Top Supplier Profiles in Various Geographical Zones

Vegetables-Procurement Insights based on Seasonality

Prices can be expected to be the lowest during harvest and post-harvest periods and higher during off-season. Ideally buyers could capitalize the low price periods and procure a higher share of their raw materials requirement and secure contracts that ensure a steady supply throughout the year. Bulk buying would incur additional costs like cold storage and inventory maintenance and spoilage losses. The buyer should also anticipate the surge in demand during the harvest periods, which could push prices up slightly and plan their procurement strategy accordingly.

Potatoes - Global Supply Analysis

The overall potato production is anticipated to witness a dip in 2018, supported by loss, due to drought in major producing regions, like India, which brought down supply estimates significantly. Additionally, loss, due to heatwaves, across Europe is causing a steep decline by about 20 – 25 percent in output of potatoes from these regions
2017 potato production was estimated to witness an overall favorable trend with improved supplies anticipated from the top producing regions, like US, India, and Europe
Potato growers in US, reduced acreage by around 8 percent since 2014, in an attempt to improve market prices, which dipped steeply owing to surplus production of potatoes, proving unprofitable for growers
Processing potatoes, which account for about 12 – 15 percent of production is expected to display the fastest demand growth, particularly the frozen fries sector. Fresh potato consumption is estimated to gradually decline in the long term
A rise in demand for starch potatoes can be expected to increase post the removal of the EU sugar quota in 2017, with an expected increase in production of starch-based sweeteners

Potatoes - Global Trade Dynamics

The recent deal between China and the UK for exports of seed potatoes to Europe indicates China’s attempts to diversify secure and strengthen trade relations, owing to the US – China trade conflict and re-route trade channels for agricultural products to other markets
Mexico’s tariff of 75 percent on the US potatoes post the NAFTA renegotiation is likely to lower potato exports from the US significantly in the coming year
China does not allow imports of fresh potatoes, owing to SPS (Sanitary and Phytosanitary) concerns
The removal of MEP (Minimum Export Price) of $360/ton in December 2016 boosted exports. India contributes to only about 1 percent of global exports in spite of being the second largest producer
Netherlands and Belgium are the leading importers of potatoes globally. More than 65 percent of the imports are consumed by the processing sector
Malaysia, Russia, Vietnam, and Pakistan account for about 62 –65 percent of China’s exports. The major export destinations of the US potatoes are Canada, Mexico, Japan, and Taiwan

Lettuce - Global Supply Analysis

Overall supplies in major growing regions are witnessing a dip in supplies, owing to unfavorable weather. In line with increasing loss in vegetable output, due to heatwaves across Europe, the lettuce supplies and quality have taken a significant hit, causing a firm market
Despite low supplies, a dip in demand, due to and E. Coli breakout in Romaine lettuce is likely to maintain a weak market, lowering grower returns considerably
The beginning of 2017, had a higher demand than supply, owing to impact of heavy rains in major growing regions like the EU and drought in parts of the US
March – April 2017 witnessed a surplus production, leading to a price crash and top exporters like Spain destroyed more than 50 percent of the produce, owing to unprofitable market
As of September 2017, supply and demand has been stable and is expected to remain so in the upcoming year, if good growing conditions prevail
Given the vulnerability of lettuce growing, an increasing number of indoor lettuce farming practices are being adopted by progressive farmers, which could boost production significantly in the upcoming years, ensuring a well-supplied market

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