Egg and Poultry Market Trends
Category Intelligence on Egg and Poultry covers the following
- Information relating to market, supply, cost, and pricing analysis
- Hard to find data on cost and TCO models, supplier details, and performance benchmarks
- Macroeconomic and regional trends impacting cost, supply, and other market dynamics
- Category-specific negotiation and sourcing advice
Industry Outlook & Drivers
Global Market Outlook on Egg and Poultry
The global production of poultry grew at a CAGR of 2.6 percent and consumption by 2.3 percent during 2012 – 2017. Increase in supply is driven by lower feed cost, which lowers the production cost in turn providing a higher margin in the economies of scale, increase in demand is driven by increased protein consumption and growing population
The global production of poultry in 2018 was 95.5 MMT and of egg was 70.4 MMT. Global consumption of poultry in 2018 was 93.6 MMT and egg was 62.12 MMT. Global production and consumption of egg category is expected to grow at a CAGR of 2 percent by 2020. Increase in demand is driven by increased protein consumption and growing population, increase in supply is driven by lower feed cost, which lowers the production cost in turn providing a higher margin in the economies of scale.
- Poultry prices exhibit seasonality due to dependency of biological and climatic conditions. Chicken spends most of its time in houses until aged for slaughtering. The high cold conditions during that period may affect the weight of the chicken
- Scope for higher fast food sales during spring and early summer can push poultry prices higher. In turn, low fast food sales in the winter may weigh on prices. Buyers can make use of such price seasonality to secure better prices
- Egg and poultry prices trend in tandem with seasonality due to dependency of biological and climatic conditions. Chicken spends most of its time in houses for laying period. The high cold conditions during that period may affect the egg production cycle. Scope for higher fast food sales during spring and early summer can push egg prices higher. In turn, low fast food sales in the winter may weigh on prices. Buyers can make use of such price seasonality to secure better prices
Poultry & Egg Value Chain
The market complexity is considered to be low in the poultry and egg market due to low variation, predictability (except during epidemic outbreaks) and majority of the products finding applications in food and beverage industry.
Poultry: Supply–Demand Analysis
The US is a major producer and China is a major consumer of poultry. Both these markets witnessed a flat production and consumption in the second half of 2018 due to US-China trade war that affected the poultry industry by affecting the supply of pork
Market Outlook (2018)
- Poultry consumption witnessed a consecutive growth, due to increased income and lower meat prices
- Lower feed cost, increase in preventive disease control, genetic developments, bio security factors, and better margins supported the supply side, along with an increased protein consumption and urbanization to drive the demand
- Asian producers are likely to increase their competitiveness by increasing integration, more consolidation. Mainly, cooperatives are expected to gain efficiency in producing poultry products
- Low cost for high source of proteins and nutrients have favored the steady increase in egg demand in major economies. Global demand has tripled in the 20th century.
- Average global egg supplies witnessed consecutive increases above 8 kg per person in the last five years, driven by lower feed cost, better demand, and better profitability
- Egg production in the developing countries, like China and India, witnessed a double-digit growth of more than 15 percent in the last decade
- Increasing demand for cage-free egg and poultry products will cause a shift in the global supply and demand numbers in the next decade, as free range eggs and poultry require large areas for the chickens to grow. This is a challenge to the existing players, where the demand for free range eggs exceeds the supply
- Short production cycle enables producers to make use of low risk and higher profitability. Factors like rapid improvement in genetics, feeding practices, and animal health have also supported the global supplies
- Currently, the poultry market is oversupplied, even with increasing global demand, the market is likely to be oversupplied in the coming years, as producers are building larger houses to increase the heads
- The egg price forecast is strongly driven by the interaction of supply and demand over time.
Poultry Market: Trade Dynamics
- The US poultry industry, being affected by avian flu, witnessed a drop in exports to major markets
- Import into China has increased, due to increasing demand on shift from other meat, which resulted from the trade war between the US and China
- Strong growth in the value and diversity of export markets keeps local egg prices/egg rate steady
- Exports: Global exports in 2018 witnessed an increase since 2012, due to an increase in demand from Japan, Mexico, South Africa, and China
- Imports: Thailand’s import of poultry has increased by 3 percent over the span of six years for the increase in consumption of poultry, while import into China has increased, due to increasing demand on shift from other meat, which resulted from the trade war between the US and China
