Strawberries Market Intelligence


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Subscription Benefits:

  • PRO access to New Beroe LiVE*
  • Unlimited updates on the Report*
  • Supplier Watchlist for 3 suppliers*
  • Supplier Shortlisting Tool*

With this purchase you will be subscribed for a 12-month PRO membership to AI Powered Procurement Productivity Suite - Beroe LiVE.Ai


*These features will be unlocked on the new Beroe LiVE when it launches (Q3, 2020)

Are you looking for answers on Strawberries category?

Are you looking for answers on Strawberries category?

  • What are the key trends in Strawberries  category?
  • Am I paying the right price?
  • Am I working with the right supplier?
  • What are the major challenges and risks in Strawberries  industry?
  • How is Strawberries industry performing?

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Report Coverage

  • Global Overview of the Strawberries Industry
  • Trends in the Processed Foods Sector
  • Pricing Analysis
  • Cost Structure Analysis

Production Size

Global Production

8.54 MMT


4.44 MMT


1.7 MMT


0.66 MMT

Table of contents

  1. Strawberries Executive Summary
  2. COVID-19 Impact on Fruits
  3. Strawberries Market Snapshot
  4. Global Overview of the Strawberries Industry
  5. Supplier Identification Parameters
  6. Covid impact


  1. Strawberries Market and Pricing Analysis 
  2. Market Snapshot - Strawberries
  3. Global Supply Demand Analysis - Strawberries
  4. Global Trade Dynamics - Strawberries
  5. Pricing Analysis -Strawberries
  6. Cost Structure Analysis - Strawberries


  1. Strawberries Industry Analysis 
  2. Porter’s Five Forces Analysis of Processed
  3. Fruits Industry in North America and Europe
  4. Trends in the Processed Foods Sector
  5. Processed Fruit Industry Drivers and Constraints


  1. Strawberries Purchasing Process: RFP/RFI Questionnaire 
  2. Fresh Strawberries/Processed Strawberries– Sample RFP Questions

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Global Market Outlook on Strawberries 

The US, Europe, and Asia are expected to produce over 70 percent of the global fruit supply. Highest growth can be expected in the minimal processed sector, with APAC having the highest CAGR, owing to increased demand for convenient food and rise in the living standard.

Strong volume output in the overall North American continent is expected to keep the stocks high

  • Due to supportive weather in both US and Mexico, supplies in 2020 is expected to be high
  • The Californian growers, despite favorable and improved harvests, are facing a challenge of rising labor costs and availability, due to trade conflicts with Mexico, one of the top labor sources for the U.S.
  • A supply glut for strawberries in Australia has led to mass dumping of small-sized strawberries over preference for larger strawberries and a sharp dip in prices, owing to a rise in winter temperature, leading to early harvest
  • Reduction in acreage, labor unavailability, and unfavorable weather conditions are challenges faced by the major growing regions


Industry Drivers and Constraints 


Year around Availability and Convenience

  •  Given factors like seasonality and perishability, processing makes it possible to preserve and consume fruits throughout the year
  • Wide Product Portfolio: Processing offers a range of opportunities for value addition and widening product portfolio, which help the players stay competitive in the market
  • Reduces Perishability and Wastage: Processing increases shelf life, facilitates transport worldwide, helps expand export base with reduced spoilage
  • Globalization: Increasing consumer awareness and immigration of varied ethnic groups drive imports and processing of non-locally produced fruit products that need to be transported and stored efficiently
  • Rise in per capita income: Urbanization, changing lifestyle, increasing focus on health and wellness, higher disposable incomes, and evolving consumption habits has spurred the need for convenient food that is easy to consume and also wholesome and nutritious


  • Supply Uncertainty: There is no guarantee of consistent supply of fruits, which depend on weather and harvest. The producing region’s economic condition could cause price volatility, especially fruits imported from developing countries
  • Capital Intensive: Decrease in conventionally processed fruits, owing to increasing preference for minimally processed fruit products call for processors to keep up with evolving trends. The switching cost is very high and can be afforded only by large players, leaving the small and medium level processors at a disadvantage
  • Access to Raw Materials: New entrants face challenges in securing raw materials supply at early stages of operations and are prone to high cost fluctuation risks


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