CATEGORY
Sodium Sulfate Na2SO4
The current global demand is estimated to be 16.5 Million MT and it is expected to grow at a CAGR of 2.8% through 2021 with Asiabeing the major growing region Shift to liquid from powdered detergents is expected to reduce sodium sulfate consumption by 20-25 percent
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Savings Achieved
(in %)
The average annual savings achieved in Sodium Sulfate Na2SO4 category is 6.50%
Payment Terms
(in days)
The industry average payment terms in Sodium Sulfate Na2SO4 category for the current quarter is 70.4 days
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Global Market Outlook on Sodium Sulfate
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The current overall sodium sulfate capacity is estimated to be around 20.3 Million MT, and there are no planned capacity addition announcements so far for the next three years
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The global demand is estimated to be 18.1 MMT in 2021, and it is expected to grow at a CAGR of 2.4 percent through 2025, with Asia being the major growing region. The demand is mainly driven by the detergent market, despite a general slowing trend observed in this industry
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Over 50 percent of the sodium sulfate capacity is from natural origin, with China being the major production region
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The global market is currently operating over ~80 percent capacity, and there is a sufficient supply for the next five years to meet the demand
Sodium Sulfate: Global Demand by Application
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Powder detergent continues to be the major downstream application. Increasing penetration of liquid detergents and the rising need for sulfate-free detergents have contributed to the general slowdown of sodium sulfate demand from the detergent industry
Sodium Sulfate: Downstream Demand Outlook
Shift to liquid from the powdered detergents is expected to reduce consumption
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Detergent still continues to be the major downstream application. However, shift to liquid detergents from powder is expected to reduce consumption by 15–20 percent
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Apart from the liquid detergents, the use of sodium silicate and sodium chloride as fillers and growing demand for compact detergents, especially due to its environmental benefits in developed regions, like Europe, are expected to further reduce the consumption of sodium sulfate in detergents
Anticipated decrease in consumption by the paper industry
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Rapid slowdown in the paper business, due to large-scale penetration of digital media, has also affected the demand for sodium sulfate from the print sector
Sodium Sulfate: Porter's Five Forces Analysis
Supplier Power
Low power, as the production does not depend on a specific raw material
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Natural process suppliers: Majority of the natural process suppliers have their own mines
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By-product process suppliers: There are a number of by-product production methods available for the production of synthetic sodium sulfate, and hence, the supplier power is limited
Barriers to New Entrants
Decreasing profit margin
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As there are many by-product production methods available, the cost of production is negligible, and hence, price of sodium sulfate obtained by by-product method has a less profit margin
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Due to this, natural-based manufacturers are also forced to decrease their profit margins to match the synthetic sodium sulfate prices
Intensity of Rivalry
Competition through low price
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Intensity of rivalry is low to medium, as the market is currently oversupplied
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However, due to high profit margins for lithium carbonate, Chinese lithium carbonate manufacturers are willing to sell by-product sodium sulfate at low prices, which is a threat to other suppliers, following different by-product route
Threat of Substitutes
Changing consumer behavior
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Shift to liquid from powdered detergents is expected to reduce consumption by 20–25 percent
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Below are the probable substitutes for other applications:
–Pulp and paper: Emulsified sulfur and caustic soda
–Glass making: Soda ash and calcium sulfate
Buyer Power
Surplus supply & low growth
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Apart from Latin America, all other regions have significant domestic capacity
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With North America and Europe predominantly shifting to liquid detergents, the surplus sodium sulfate capacity is exported to other regions
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Detergents, being the largest downstream application, give CPG industry buyers a better negotiating power
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