Shrink Films
Market, Supplier, Risk and
Competitive Intelligence

Industry Outlook & Drivers

Global Market Outlook on  Shrink Films

In 2020, the global Shrink film demand is expected to be at about at about USD 4.6 Billion and is expected to grow at a
CAGR of 5–5.5 percent to reach USD 5.9 Billion until 2025F. The top global manufacturers are expanding their capacity
to meet the increasing demand

• The key growth drivers are:
  – Growing end-use demand from beverages segment
  – Packaged food industry

Global shrink films market is mainly driven by the growing consumption of packaged food, consumer goods, beverages segments like beer and soft drinks across the globe, due to rise in demand from the growing young population

• Soft Drinks market growing at a CAGR of 6 percent (2020E-25F), is expected to contribute significant demand in the beverage shrink films packaging market. With craft carbonated soft drinks packaging to contribute major demand in the region
• With growing sustainability requirements in the West opportunities of lesser secondary packaging and recycled content in resins are likely to sustain growth in the segment
• Trends in down gauging, enhanced physical properties and print options are likely to be the key focus of product development in the segment in the next 5 years

 Market Size and Growth –  Collation Shrink Films India

Growth is addressed by a vast and fragmented supply base for shrink films in the market. Hence, there is no significant supply constraint in the near future.  Large beverages players have a significant bargaining leverage in the market.Shrink films market in India is expected to grow by around 7.5-8 percent CAGR in 2016-2021, while the global market grows at around 3-3.5 percent CAGR. Rapid growth in food and beverages consumption is likely to be the key growth driver

India Collation Shrink Film Market Growth – Beverages

• Indian collation shrink films market is expected to reach 24.2 thousand MT by 2021, mainly driven by the increase in consumption of beverages
• India's beverages market is expected a growth of around 10 percent CAGR across most of the end use segments, with Energy drinks segment growing at around 14 percent CAGR in 2016-2020.  Water bottles segment is likely to be the single largest growth driver for shrink collation films in India
• Shrink films are almost 3-4 times cheaper as compared to corrugated boxes making them a cost effective alternative packaging in beverage industries
• Growing penetration of new drink formats in plastic and beverage cans like Energy drinks, RTD are likely to add to market growth in the near future

Demand Outlook – Collation Shrink Films India 

Large growth expected from water bottles and CSD segments are likely to facilitate volume additions, and also possibly low cost products advancements in the market

• Around 60 percent of the beverages market in India is catered through Rigid plastics and Metal Beverage cans, which are key areas of Collation shrink films consumption
• Beverage Cans, especially, have experienced a significant growth rate of 20 percent Y-0-Y in the  last three years. This growth is expected to be sustained in the next 2-3 years, driving volume consumptions in the market
• Soft drinks packaging market is expected  a growth of 13.4 percent CAGR, higher than the beverage packaging market growth of around 10 percent expected in 2016-2021
• These factors in short run can increase the operating rates. However, the growing supplier capabilities in the vast supply base is expected to meet the demand with out any supply constraints
• As majority of the demand lies within cost conscious categories like CSD and Water, the level of innovations expected in the market could be less in the near future