Saccharin Market Intelligence

Industry Outlook & Drivers

Global Market Outlook on Saccharin

The global HIS market is expected to grow at an average rate of 5.8 percent until 2020, driven by the increasing consumer awareness, cost-effective substitution, and continuous availability

• Growth in demand is expected to be high in APAC. China, India, and Australia will drive the demand for HIS, especially in the beverage industry
• The global food sweetener market is projected to grow at a CAGR of 1.71 percent during 2020–2025. This growth will be driven by soda manufacturers. The increasing consumption of beverages in the developing countries is expected to drive the market size by approximately 1 percent between 2017 and 2020, by volume. 
• Sugar and sugar substitutes, together, forms the sweetener market. Growing health conscious consumer base and preferrence towards low calorie foods are the industry drivers of sweeteners market
• Sugar market size in value fluctuates year-on-year, due to the fluctuating prices of sugar. In 2019, estimated worth of sugar market was $89 billion
• Sugar substitute market is valued at around $13.85 million and is expected to reach $16.52 million in 2020. This growth can be seen in line with the growing global economy

Global HIS Demand and Market Size Outlook 

HIS’ properties, like taste enhancement in carbonated beverages, cost effectiveness in high quality processed foods, and its wide applications in confectionary and bakery industry are the drivers of global high intensity market. However, the beverage industry is expected to grow at a below-average rate of 4–5 percent, owing to preference towards water than soft drinks in developed markets.

Sweetener Market Dynamics

Despite sugar prices decreasing and production increasing, alternative sweeteners are steadily eating into sugar’s market share, due to their lower prices and continuous availability. Increasing demand for artificial sweeteners from the calories conscious consumer segment is likely to drive the market in the forecast period. Due to the increasing use of artificial sweeteners in the baking industry, frozen foods, and other RTE foods, the market size is expected to increase further. However, shift in trend for natural sweeteners could impact the market share in the long term.

Demand for sugar vs. artificial sweeteners depends, to a great extent, on the domestic availability of sugar. In case of high sugar availability, there is less inclination towards sweeteners usage (e.g., Brazil, India) compared to countries that are deficit in sugar production (e.g., US and EU)

• Currently, Brazil is the only country producing sugar from cane at profits. On the other hand, in the EU, France and Germany are able to produce sugar from sugar beet profitably
• These factors are driving the global sweetener market since 1985. At present, in developed markets, sugar consumption is decreasing, whereas, in the developing markets, sugar consumption is increasing moderately