$ 32.4 Million
$ 23.6 Million
$ 20.17 Million
Category Intelligence on Saccharin covers the following
The global HIS market is expected to grow at an average rate of 5.8 percent until 2020, driven by the increasing consumer awareness, cost-effective substitution, and continuous availability
HIS’ properties, like taste enhancement in carbonated beverages, cost effectiveness in high quality processed foods, and its wide applications in confectionary and bakery industry are the drivers of global high intensity market. However, the beverage industry is expected to grow at a below-average rate of 4–5 percent, owing to preference towards water than soft drinks in developed markets.
Despite sugar prices decreasing and production increasing, alternative sweeteners are steadily eating into sugar’s market share, due to their lower prices and continuous availability. Increasing demand for artificial sweeteners from the calories conscious consumer segment is likely to drive the market in the forecast period. Due to the increasing use of artificial sweeteners in the baking industry, frozen foods, and other RTE foods, the market size is expected to increase further. However, shift in trend for natural sweeteners could impact the market share in the long term.
Demand for sugar vs. artificial sweeteners depends, to a great extent, on the domestic availability of sugar. In case of high sugar availability, there is less inclination towards sweeteners usage (e.g., Brazil, India) compared to countries that are deficit in sugar production (e.g., US and EU)
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