PVOH Market Intelligence

Are you looking for answers on PVOH category?

Are you looking for answers on PVOH category?

  • What are the key trends in PVOH category?
  • Am I paying the right price?
  • Am I working with the right supplier?
  • What are the major challenges and risks in PVOH industry?
  • How is PVOH industry performing?

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Report Coverage

  • Global Capacity–Demand Analysis
  • Global Trade Dynamics
  • Regional Market Snapshot-North America, Europe, Asia
  • Cost Structure Analysis

Production Size

CAGR

3 Percent

Production Size North America

0.26 MMT

Production Size Europe

0.11 MMT

Table of contents

  1. PVOH Executive Summary
  2. Global Market Outlook
  3. Supply Market Outlook
  4. Demand Market Outlook
  5. Industry Best Practice
  1. PVOH Market Analysis
  2. Global Market Size: PVOH
  3. Global Capacity - Demand Analysis
  4. Global Demand by Application
  5. Global Market Outlook
  6. Global Trade Dynamics
  7. Global Imports
  8. Global Exports
  9. Regional Market Outlook (North America, Europe, and Asia)
  10. Supply - Demand Trends and Outlook
  11. Trade Dynamics
  1. PVOH Industry Analysis
  2. Industry Outlook (North America, Europe and Asia)
  3. Porter’s Five Forces Analysis
  4. Drivers and Constraints for the Industry
  5. Industry Events
  1. PVOH Industry Analysis
  2. Industry Outlook (North America, Europe and Asia)
  3. Porter’s Five Forces Analysis
  4. Drivers and Constraints for the Industry
  5. Industry Events
  1. PVOH Cost and Pricing Analysis
  2. Cost Analysis (US, Europe, and Asia)
  3. Cost Structure
  1. PVOH Supplier Analysis
  2. Global Capacity Share by suppliers
  3. Global Capacity Addition by suppliers
  4. Regional Capacity Share
  5. Exhaustive Supplier List
  6. Key global Supplier Profiles
  7. SWOT Analysis for Global Suppliers
  8. Financial Risk for Top Five Global Suppliers (if publicly listed)
  1. PVOH Industry Best Practices
  2. Contract Structures
  3. Industry Best Practice

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Global Market Outlook on PVOH

  • The global demand is expected to grow at 3 percent CAGR through 2016–2021
  • Asia will remain the key growth driver, excelling in both supply and demand. PVOH application in construction and infrastructure in regions, such as China, Japan, India, etc., could be a potential demand platform

  • Water-soluble PVOH film with green packaging features is expected to drive the demand, in addition to PVB resin, adhesives and coatings. PVB resin is used in automobile components, predominantly in North America and Europe, while in Asia, it is mainly used in polymerization aids, adhesives and coatings

  • The increase in utilization rates for biocompatible and nontoxic packaging solutions in the FBT sector is another major growth driver, especially in the US and Europe

pvoh-market-size

Demand Market Outlook

  • Asia and North America are the largest producers, with Asia being the biggest demand center
  • New applications in green packaging in detergents, agrochemicals (from water soluble PVOH film), PVOH polarizer films in display panels for TV, laptops and mobiles, and bio–degradable thermoplastic elastomers are expected to contribute to a significant portion of the demand

Global Market Size: PVOH

  • The global PVOH market was valued at $3.4 billion in 2017 and is estimated to reach $4.2 billion by 2022, growing at a CAGR of 4 percent
  • Asia is expected to drive the demand, with its sufficient capacity, followed by Europe and North America
  • The global PVOH market is estimated  to grow at a CAGR of 3 percent from 2016 to 2022, with Asia being the center of demand growth and production, owing to its recent capacity additions to meet the rising demand
  • New applications meeting bio-degradability and green packaging are expected to drive the demand in North America and Europe in the coming years

Global Capacity–Demand Analysis

  • The global PVOH market is expected to grow at a CAGR of 3 percent, and reach 1.63 MMT by 2022, driven by the increasing demand from downstream sectors, such as automobiles, packaging, adhesives and coatings, etc.
  • The existing major end users, such as PVB (for automobiles, construction, etc.) and new applications, such as biodegradable thermoplastic elastomers, innovative trends in innovation in packaging with areas of safety, convenience, technology, sustainability etc., are expected to drive the demand in the coming years

  • With the strict enforcement of regulations, in terms of bio-degradability and disposability, sustainable packaging is a trending growth

Market Outlook Capacity Dynamics 

  • Global PVOH production capacity is expected to increase to 1.65 MMT by 2022, on the account of possible capacity additions, particularly in Asia

Production

  • The operating rates are expected to slowly rise to 85–86 percent post 2016 to meet the increase in demand
  • Europe has been witnessing low feedstock VAM availability, due to plant closures, leading to lower production volume than Asia and North America

Demand

  • Global PVOH demand is estimated to grow at 3 percent and reach 1.63 MMT by 2022 driven by the increasing demand from downstream sectors, such as automobiles, packaging, adhesives and coatings, etc.
  • Asia is likely to be the key demand driver, followed by Europe and North America
  • With the advent of eco-friendly products and governmental regulations, increased application of PVOH films in green packaging could shift the demand trends higher in emerging regions

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