CATEGORY
PVOH
PVOH is a niche yet important resin with a wide application in automobiles, films and packaging chemicals, textiles, adhesive and coatings etc. Recently, the resin has garnered more attention due to its green elements in packaging as a water soluble film meeting EPA approvals and environmental friendly principles.
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Savings Achieved
(in %)
The average annual savings achieved in PVOH category is 6.50%
Payment Terms
(in days)
The industry average payment terms in PVOH category for the current quarter is 30.0 days
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Global Market Outlook on PVOH
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The global PVOH Resin market is estimated to grow with a demand CAGR of ~4 percent driven by packaging, paper and construction industries
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However, the fastest growth would be attributed to construction while the largest growth would be attributed to the packaging sector
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The increase in utilization rates for biocompatible and nontoxic packaging solutions in the FBT sector is another major growth driver, especially in the US and Europe
PVOH Demand Market Outlook
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Asia and North America are the largest producers followed by Europe, with Asia being the biggest demand centre
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The packaging film sector occupied the largest share in terms of demand by volume and value in 2020 at 30 percent and $255.36 million respectively
Global Market Size: PVOH
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The global PVOH resin market is estimated to grow with a demand CAGR of ~4 percent, driven by packaging, paper, and construction industries
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Asia Pacific holds the largest capacity share and is forecasted to be the largest demand driver in the future, supported by growth in construction and paper industries; North America follows behind, supported by packaging and construction sectors
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The global PVOH resin market is estimated to grow with a demand CAGR of ~4 percent, driven by packaging, paper, and construction industries
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However, the fastest growth would be attributed to the construction sector, while the largest growth would be attributed to the packaging sector
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The demand for water soluble PVOH films is increasing, as it meets green packaging (biodegradability) requirements and is being supported by government initiatives and approvals
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The market could witness opportunities from the electronics sector, where the PVOH resin can be used as a di-electric material for organic field-effect transistors
PVOH Global Capacity–Demand Analysis
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The global PVOH resin market is estimated to grow with a demand CAGR of ~4 percent, driven by packaging, paper, and construction industries
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However, the fastest growth would be attributed to the construction sector, while the largest growth would be attributed to the packaging sector
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Asia witnessed a lot of capacity additions after 2011, particularly in China and Japan, to meet the growth in demand. This had led to a lot of small-scale plant closures
Cost Structure Analysis : PVOH
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Most PVOH producers are integrated with VAM feedstock, the prices of which are highly dependent on its secondary feedstock, ethylene prices, than its primary feedstock, acetic acid
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The cost of production for an integrated PVOH producer in Europe is 500–700 $/MT higher than its North American and Asian counterparts
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This differential can be explained with the US producers having access to low-cost ethylene feedstock and Asia having access to low-cost acetic acid and lower labor cost
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The US producers have the highest margins, hence, buyers have a scope for price negotiation
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