Professional Education Market Trends
Category Intelligence on Professional Education covers the following
- Information relating to market, supply, cost, and pricing analysis
- Hard to find data on cost and TCO models, supplier details, and performance benchmarks
- Macroeconomic and regional trends impacting cost, supply, and other market dynamics
- Category-specific negotiation and sourcing advice
Industry Outlook & Drivers
Market Overview on Professional Education
HCP training and education is currently executed through a hybrid approach, leveraging the strengths of face-to-face, as well as virtual training. Therapeutic area holds a high impact on the type of training, wherein HCP from niche therapeutics prefer
live meetings when compared to virtual setting.
HCPs are rapidly adopting digital training platforms to learn, communicate, and network
- Congresses demonstrate attitudes have shifted with HCPs seeing conferences as 365-day interactive conversations rather than events that take place at a fixed place and time
Supplier Market Trends:
- Most prevalent resources for HCP training include subscriptions, journal access, and KOL-led content. The preference for KOL let content is high for niche therapeutics, like rare diseases and neurology
- E-learning platforms are the second most preferred learning platform. For example suppliers maintain a mobile-based application to search relevant therapeutic related information and conduct CME through robust modules
- With regards to skilled experts, while 40–48 percent are maintaining in-house, the remaining is done through academic collaboration. For example, suppliers collaborate for journal access and experts majorly
Impact of COVID-19 on Patient Affordability
- COVID-19 pandemic has drastically impacted HCP education approach calling for major revamp in strategy. With many congresses cancelled, pharma are shifting their sales force to digital platforms. Spend on digital marketing channels are expecting to rise at least by 7–10 percent
- Companies are strategizing to avoid delay in their existing pipeline, especially for those in later stages of the trials
- Trials and tools have started to bring about remote connectivity that can help industry to continue the trial at a slower rate rather than to hold
- As the health care personnel need to help virtually, related support are being shared with them
- Lack of staffs and increasing cases for trials and tests have increased the demand for temporary staffs
- The recruitment agencies are also using this opportunity to demand exorbitant rates from hospitals and sites
- With temporary staffs and interns being recruited for trial sites and at home visits, training of these professionals to maintain standard procedure is a must
- This would add on to the cost of overall staffing services
- Requirement of PAP experienced personnel, who can work with patient virtually to cater current demand
