Pharmaceutical Distribution APAC Market Trends
Category Intelligence on Pharmaceutical Distribution APAC covers the following
- Information relating to market, supply, cost, and pricing analysis
- Hard to find data on cost and TCO models, supplier details, and performance benchmarks
- Macroeconomic and regional trends impacting cost, supply, and other market dynamics
- Category-specific negotiation and sourcing advice
Industry Outlook & Drivers
Pharma Distribution: China
The industry is expected to have higher bargain and negotiation power as the market is highly fragmented. Also, implementation of two-invoice system in 2018 is expected to bring down the distributor margins
Manufacturers adopt percentage of sales as a prevalent pricing model by engaging with full-line wholesalers for the distribution of pharmaceutical product.
Engagement Model
- The multi-channel wholesaler model is the predominant channel used by pharmaceutical companies
- China has launched the two-invoice system where manufacturer's must engage with first-tier distributors to ensure geographic coverage by restructuring second- or third- tier distributors as first-tier distributors
Distribution Services
- Percentage of sales is the most widely adopted pricing model by the pharmaceutical companies for engagement with wholesalers
Wholesaler/Distribution Margin
- Distributor margin ranges between 8–12 percent
Licensing Authority
- National Development and Reform Commission (NDRC)
Shelf Life
- Most imported products should have at least six months remaining of their shelf life
Pharma Distribution: Malaysia
Industry is expected to have higher bargaining power as the market is fragmented and also most of the companies prefer to engage with regional distributors such as Zuellig Pharma and DKSH
General practice is to engage with a single national distributor; however, international manufacturers deal with more than one distributors, based on the product portfolio.
Engagement Model
- Foreign pharmaceutical companies who do not have local subsidiaries prefer to outsource distribution services and manage product registration in-house
- Multinational companies outsource their complete operations by engaging with single national distributor
Distribution Services
- Engaging with distributor for Full-line distribution services, commission as percentage of sales value is adopted
Wholesaler/Distribution Margin
- Distributor margin ranges between 5–15 percent
Sales Incentives
- On complete outsourcing of the distribution pharmaceutical companies offer incentives on sales target achievement, which is fixed at the beginning of the year
Licensing Authority
- Drug Control Authority (DCA)
Shelf Life
- Most imported products should have at least six months remaining of their shelf life
