Cross-border E-commerce North America Market Intelligence

*This report was last updated in Q4 2018. Please click on request customization if you are looking for an updated version of this report

Report Coverage

  • Engagement and Contract Models
  • Supply Market Landscape
  • Pricing Model
  • Cost Drivers
  • Key Performance Indicators

Table of contents

  1. Executive Summary
  1. The Cross-border E-commerce Industry in North America
  1. Supply Analysis
  1. Other Suppliers
  1. Procurement Best Practices

Want a more detailed personalised report?

Regional Market Outlook on Cross-border E-commerce

The US cross-border e-commerce revenue is projected to reach $ 80 billion in 2018, with clothing and apparel being the most popular products. With this expanding market , client can expect service availability throughout 2018.

  • The US cross-border e-commerce market recorded a revenue of $69.6 billion for 2017, with ~14.8 percent of growth rate compared to 2016. This trend is expected to continue for the year 2018 and the market size is expected to reach $80 billion
  • Increase in the number of cross-border consumers is the major driver; approx. 52.9 million US consumers are cross-border buyers in 2017 and by 2020, this is expected to reach 68.6 million
  • The US consumers prefer buying from China due to the price


Growth Drivers

With an expected increase in cross-border buyers (from 52.9 million in 2017 to 68.6 million in 2020), driven by m-commerce, product choice and cheaper price, client can expect an increase in cross-border shipments in 2018.

Mobile Commerce

  • Presently in the US, mobile devices account for 19 percent of all US retail e-commerce sales. This is expected to increase by 27 percent by 2018
  • Nearly half of the US consumers have made cross-border purchase in 2016, with a mobile penetration rate of 103.1 percent
  • Due to the growth in mobile commerce, online purchases have become much more easier, thereby saving time


  • A country's cross -border merchandise correlates with its average price of goods
  • The Price Level Index (PLI) expresses the price level of a given country relative to another. With higher PLI,  there is higher opportunity for domestic shoppers to do cross-border shopping
  • Currently, the PLI for US is 113 and US consumers mostly shop from UK, China and Canada, whose price level indices are 108, 59 and 107 respectively

Product choice

  • Consumers shop from other borders because of the large availability of product choices, which is not available in their country
  • Large domestic markets such as Germany, the US and UK, inhibit the need for shopping abroad

Market Challenges and Constraints

A major challenge the client could face in cross-border e-commerce shipments is logistics related issues such as shipping costs, long delivery time,  import regulations, and return logistics. client should consider engaging with a supplier who will be able to offer a solution to overcome these challenges.

Shipping and Delivery Challenges

  • International shipments include  various costs such as border tolls, brokerage fees, duties, inspection fees, storage fees, tariffs and taxes
  • As each country has its own set of regulations, it further introduces challenges in cross-border logistics
  • With ease of convenience of e-commerce, consumers expect shorter delivery times, real time tracking, security on delivery, etc.
  • Difficulty in dealing with reverse logistics, last mile delivery is also one of the major logistics issues with cross-border trade

Payment Issue

  • The payment options preferred by the consumers vary based on the countries
  • For example, in Japan, a local payment method named “Konbini” accounts for a sixth of e-commerce payments; on the other hand, Spain uses Visa, MasterCard, and American Express, while consumers in Asia prefer OD options
  • Hence, accepting the payment options as per each country's requirement is a challenge

Complimentary 12-month access to Beroe LiVE

Any more questions?

Get in touch with us quickly and easily.

By using this website you agree to our use of cookies. Please read our Cookie Policy for more information.

Accept and Close