Global Personal Computing Market Outlook

  • Global PC shipments totalled ~258.63 million units in 2017, a 0.96 percent decline from 2016. Technology improvement has not been adequate to drive the PC market growth and also devices, like 2-in-1s, are replacing the requirement of PC that leads to decline in PC shipment since 2012.
  • As of Q3 2018, the US and Japan witnessed an increase in the number of units shipped. Shipment growth stayed flat in EMEA, whereas APAC (except Japan) and Latin America witnessed a decline in shipments

  • Cloud computing is fuelling a strong demand for IT as a service. Adoption of PC is low because of cloud computing


PC Market Overview - Global

Market Trends:


  • Enterprises have started adopting BYOD as a game changer for better employee satisfaction and increased productivity. The initiative has replaced notebooks with mobility devices 
  • The trend is highly prevalent in China and the US and is expected to penetrate more in APAC

Desktop Virtualization 

  • The penetration of desktop virtualisation in large enterprises has increased exponentially with the priority of optimising cost 
  • Increased productivity, reduction in CAPEX and OPEX costs, higher security and work-from-home options for employees are some of the major advantages, which have led large enterprises to embrace desktop virtualisation

Thin Client 

  • A thin client, also referred to as a lean client, is a stateless desktop terminal that has no hard drive. When using a thin client, all features like applications, sensitive data and memory are stored back in the data centre. It is used as a replacement of PC technology to access any virtualised application 
  • A thin client is used in various industries and enterprises worldwide. IT personnel are exploring and switching to thin client due to cost effectiveness and security

Strong vs. Weak Players 

  • Lenovo, HP and Dell are the market leaders in the overall IT segment, with a strong geographic presence and reseller partnerships. These companies have strong capabilities in PC, mobility, servers and storage and enterprise software 
  • ASUS has a very limited geographic presence in Africa

Mobility Market Overview - Global

Market Trends:


  • MDM is a security software used to deploy, monitor, manage and secure employees’ mobile devices, such as smartphones, tablets, and laptops in the workplace
  • It is often combined with mobile application management to provide complete enterprise mobility management 
  • Popular MDM solutions available in the market are SAP Afaria, MobileIron, Good Technology, Citrix,AirWatch, Kony, BoxTone, etc.

Custom Apps

  • Companies are paying great attention to the mobility factor by developing individual apps for smoother work, due to increase in competition
  • The adoption of custom applications is increasing in vertical market industries

Detachable Tablets

  • Detachable tablets are associated with laptops and tablets and are full-featured tablets, which are connected to a docking device to provide a full keyboard
  • The tablet market is expected to decline in the next two years, but the market will rebound in 2018, due to the demand for detachable tablets

Strong vs. Weak Players

  • Samsung and Apple are the market leaders in the mobility segment, with a strong geographic presence and reseller partnerships. Both the companies have strong capabilities in tablets and smartphones

Adoption Trends Worldwide - PC, Tablets, and Smartphones


  • BYOD and desktop virtualization are merely the ‘tip of the iceberg' when it comes to gaining the full benefits of mobility
  • PC adoption is low because of cloud penetration across the enterprise
  • PC market is declining since 2012, due to inadequate growth in technology and tablets and 2-in-1s devices released contains additional features and compatible as per the current trends, that made the enterprise to adopt more on these devices compared to PCs


  • Need for enterprise portability/real-time access to on-the-go work (regardless of physical location)
  • The introduction of more processor cores to tablets, stronger adherence to cloud computing and convenience will make the tablet even more integrated into the work environment
  • Consumers and enterprises want to replace their aging PCs with detachable ones, with the support of touch technology and styluses
  • Dynamic tablets and 2-in-1 markets with the software and services are driving the adoption


  • Mobility level is high which makes the employee use a wide variety of mobile-first apps for business, away from their desk
  • Mobile devices have become essential business tools. There are many customized apps enabling office work to be done anywhere. The most emerging technology used to secure the data is Enterprise Mobility Management
  • Ready access to the internet and the large number of web- and cloud-based applications make employees opt for business smartphone