Mobile Device Management Market Intelligence

Mobile Device Management Table of contents

  1. Mobile Device Management Executive Summary
  2. Global MarketOverview
  3. Category Strategy
  4. COVID Updates


  1. Mobile Device Management Market Analysis
  2. Mobile Devices –Global Market Analysis
  3. Major Trends and Regional Analysis
  4. Recent Sourcing Trends 


  1. Mobile Device Management SourcingBest Practices
  2. Sourcing Models Among Enterprises
  3. Sourcing Models and TCO Analysis
  4. Mobile Device Leasing  



  1. Mobile Device Management MDM Policy
  2. Category Overview and Way Forward
  3. EMM
  4. Facets of MDM
  5. MDM Policy –Stakeholders and Responsibilities
  6. Allocation and Replacement Policy
  7. Security Guidelines  


  1. Mobile Device Management BYOD
  2. Category Overview
  3. Types of BYO Implementation
  4. Security Considerations
  5. Commercial Models  


  1. Mobile Device Management Supplier Analysis
  2. Key Suppliers
  3. Supplier Profiles
  4. SWOT Analysis  


  1. Mobile Device Management COVID Section
  2. Category Summary –COVID-19 Impact 


  1. Mobile Device Management Talking Points for Business 
  2. Talking points

Want a more detailed personalised report?

  • The worldwide tablet shipments totalled about 144.1 million units, a 1.5 percent decline from the last year
  • Some Chinese brands are driving numbers by targeting the sales of low-cost and mid-range devices in geographies, like the APAC and LATAM
  • The worldwide smartphone shipments totalled about 1,371 million units, a 2.25 percent decline from around 1,402.6 million units shipped last year
  • Decline in shipments in China is due to low sales, as customers are waiting for cheaper 5G mobile phones to be launched in the market.

Impact of COVID-19 on Smartphones and Tablets 

  • China is the largest market for smartphones globally, and this will have a significant impact on the demand as well as the supply for smartphones

  • Samsung’s smartphone shipment for Q3 2020 increased by 2.9 percent Y-o-Y, mainly due to production and supply chain consolidation after the reinstated manufacturing operation earlier hampered, due to the COVID-19 pandemic

  • Samsung resumed its smartphone production in India during May, and it has also dropped its plans of relocating its production to Vietnam from South Korea. This is because of the stringent government action from the South Korean government, which has helped in keeping the COVID-19 situation under control in the country.

  • In Q3 2020, Huawei’s global smartphone shipments decreased by 22 percent Y-o-Y to 51.9 million units, due to a decline in sales in the overseas market. The COVID-19 pandemic as well as the geo-political situation impacted the sales of the company

  • Foxconn, the Apple’s largest supplier, has reported a 41.6 percent Y-o-Y decline in shipment in Q3 2020. The delayed launch of the iPhone, due to pandemic, resulted in the contraction of shipment in Q3

Mobile Devices –Global Market Analysis  

  • Mobile penetration and the number of mobile devices are increasing across the globe, even in the developing counties and low-& middle-income countries, primarily driven by mobile internet. The cost of internet-enabled devices has not significantly fallen, it remains as a key barrier to mobile ownership and mobile internet adoption. In most of the developing markets, the cost of an entry-level internet-enabled device is more than 20 percent of average monthly income.

  • In Q1 2020, the global mobile shipments reached 378.5 million units, with a Y-o-Y decline of more than 13 percent. Smartphone shipments also had a similar decline of 13 percent and reached 295 million units in Q1 2020 globally

  • The top three brands, Samsung, Huawei, and Apple, captured more than 50 percent of the smartphone market

  • Samsung led the smartphone market during the quarter, capturing one-fifth of the global smartphone shipments. The OEM declined 18 percent Y-o-Y during the quarter and is expected to see a steeper decline in Q2 2020, amidst COVID-19 spread outside China

  • Among the leading OEMs, Apple remained resilient even during the COVID-19,as iPhone shipments declined only 5 percent Y-o-Y during the quarter. The iPhone revenues were down by 7 percent Y-o-Y for the same period

  • Owing to the ongoing COVID-19 pandemic, the global shipments of tablets further declined by over 18 percent Y-o-Yand reached 24.6 million units in Q1 2020

  • Detachables continued to grow and gain market share with Y-o-Y growth of 57 percent, mainly driven by iOS devices, while slate tablets witnessed shipments decline 36 percent compared to Q1 2019

Mobile Devices –Major Trends and Regional Analysis

  • Market Trends: MDM•MDM is a security software used to deploy, monitor, manage, and secure employees’mobile devices, such assmartphones, tablets,and laptops, in the workplace. It is often combined with mobile application management to provide complete EMM

  • Popular MDM solutions available in the market are Microsoft, IBM, VMware, MobileIron, Citrix, etc.UEM

  • UEM is an endpoint management platform used for managing desktop computers and mobile devices, like smartphones, tablets, laptops

  • UEM can be used to update all devices at the same time and can also be used to manage IoT devices and printersCustom Apps

  • Companies are paying great attention to the mobility factor by developing individual apps for smoother work, due to an increase in competition

  • The adoption of custom applications is increasing in vertical market industriesDetachable Tablets

  • Detachable tablets are associated with laptops and tablets and are full-featured tablets, which are connected to a docking device to provide a full keyboard

Mobile Device Management Market Frequently Asked Questions

  1. Who are the leading players in the global mobile device management market?
  2. Leading players in the market include IBM, Microsoft, VMware, Citrix, and MobileIron. Given the rising stiffness in the competitive landscape, market players are keeping the mobility aspect at the center by building independent apps for a seamless user experience.
  1. Which region is offering the most lucrative opportunities?
  2. China is likely to remain the frontrunner in the global mobile device management market in the near future. The country is the hotbed for smartphone manufacturing, which considerably impacts the supply and demand for smartphones. Moreover, some Chinese brands are targeting the sales of mid-range and low-cost mobile devices in the Asia Pacific (APAC) and Latin America (LATAM). However, China’s mobile phone industry is witnessing low sales as customers are waiting for the cheaper 5G smartphone phones.
  1. Which are the leading smartphone companies?
  2. Samsung, Apple, and Huawei are the top smartphone brands, which hold over half of the overall smartphone market. While Samsung and Huawei witnessed a substantial decline in global shipments amid the COVID-19 pandemic, Apple remained relatively resilient with only a 5% Y-o-Y drop during Q1 2020.
  1. Which segment in the mobile device management market remained unaffected by the COVID-19 impact?
  2. Among various mobile device segments, detachables continued to flourish with a 57% Y-o-Y growth, primarily driven by the iOS devices.
  1. How has the tablet segment in the global mobile device management market turned out?
  2. The global tablet shipments stand around 144.1 million units, a 1.5% drop from the previous year. Moreover, the COVID-19 crisis led to a further reduction in the global shipments by more than 18% Y-o-Y, reaching 24.6 million units in Q1 2020.
  1. Why have Huawei’s global smartphone shipments decreased?
  2. Huawei’s worldwide smartphone shipments fell by 22% Y-o-Y to 51.9 million units in Q3 2020 due to the COVID-19 impacts and the geo-political situations.

Complimentary 12-month access to Beroe LiVE

Any more questions?

Get in touch with us quickly and easily.


LiVE Event: Category Management For Procurement Professionals