Mobile Device Management Market Intelligence

Industry Outlook & Drivers

• The worldwide tablet shipments totalled about 144.1 million units, a 1.5 percent decline from the last year
• Some Chinese brands are driving numbers by targeting the sales of low-cost and mid-range devices in geographies, like the APAC and LATAM
• The worldwide smartphone shipments totalled about 1,371 million units, a 2.25 percent decline from around 1,402.6 million units shipped last year
• Decline in shipments in China is due to low sales, as customers are waiting for cheaper 5G mobile phones to be launched in the market.

Impact of COVID-19 on Smartphones and Tablets 

• China is the largest market for smartphones globally, and this will have a significant impact on the demand as well as the supply for smartphones

• Samsung’s smartphone shipment for Q3 2020 increased by 2.9 percent Y-o-Y, mainly due to production and supply chain consolidation after the reinstated manufacturing operation earlier hampered, due to the COVID-19 pandemic

• Samsung resumed its smartphone production in India during May, and it has also dropped its plans of relocating its production to Vietnam from South Korea. This is because of the stringent government action from the South Korean government, which has helped in keeping the COVID-19 situation under control in the country.

• In Q3 2020, Huawei’s global smartphone shipments decreased by 22 percent Y-o-Y to 51.9 million units, due to a decline in sales in the overseas market. The COVID-19 pandemic as well as the geo-political situation impacted the sales of the company

• Foxconn, the Apple’s largest supplier, has reported a 41.6 percent Y-o-Y decline in shipment in Q3 2020. The delayed launch of the iPhone, due to pandemic, resulted in the contraction of shipment in Q3

Mobile Devices –Global Market Analysis  

• Mobile penetration and the number of mobile devices are increasing across the globe, even in the developing counties and low-& middle-income countries, primarily driven by mobile internet. The cost of internet-enabled devices has not significantly fallen, it remains as a key barrier to mobile ownership and mobile internet adoption. In most of the developing markets, the cost of an entry-level internet-enabled device is more than 20 percent of average monthly income.

• In Q1 2020, the global mobile shipments reached 378.5 million units, with a Y-o-Y decline of more than 13 percent. Smartphone shipments also had a similar decline of 13 percent and reached 295 million units in Q1 2020 globally

• The top three brands, Samsung, Huawei, and Apple, captured more than 50 percent of the smartphone market

• Samsung led the smartphone market during the quarter, capturing one-fifth of the global smartphone shipments. The OEM declined 18 percent Y-o-Y during the quarter and is expected to see a steeper decline in Q2 2020, amidst COVID-19 spread outside China

• Among the leading OEMs, Apple remained resilient even during the COVID-19,as iPhone shipments declined only 5 percent Y-o-Y during the quarter. The iPhone revenues were down by 7 percent Y-o-Y for the same period

• Owing to the ongoing COVID-19 pandemic, the global shipments of tablets further declined by over 18 percent Y-o-Yand reached 24.6 million units in Q1 2020

• Detachables continued to grow and gain market share with Y-o-Y growth of 57 percent, mainly driven by iOS devices, while slate tablets witnessed shipments decline 36 percent compared to Q1 2019

Mobile Devices –Major Trends and Regional Analysis

• Market Trends: MDM•MDM is a security software used to deploy, monitor, manage, and secure employees’mobile devices, such assmartphones, tablets,and laptops, in the workplace. It is often combined with mobile application management to provide complete EMM

• Popular MDM solutions available in the market are Microsoft, IBM, VMware, MobileIron, Citrix, etc.UEM

• UEM is an endpoint management platform used for managing desktop computers and mobile devices, like smartphones, tablets, laptops

• UEM can be used to update all devices at the same time and can also be used to manage IoT devices and printersCustom Apps

• Companies are paying great attention to the mobility factor by developing individual apps for smoother work, due to an increase in competition

• The adoption of custom applications is increasing in vertical market industriesDetachable Tablets

• Detachable tablets are associated with laptops and tablets and are full-featured tablets, which are connected to a docking device to provide a full keyboard