Mobile Device Management

Global Mobile Device Management Market Outlook

• The global mobile device management market is valued at approximately $17 billion in 2023, and it is expected to experience further growth at a CAGR of around 25–30 percent

• Currently, North America accounts for the largest share of the global market, followed by Europe. Asia Pacific is expected to exhibit the highest growth in the next 3-4 years

• Among the two prevalent deployment models, cloud is expected to grow at a higher rate. Cloud based MDM solutions offer flexibility, scalability, affordability, operational efficiency, and cost benefits; as the users can access MDM solutions virtually through the internet

• Among the industry verticals, BFSI vertical is expected to hold a larger market size as the rising BYOD implementations have made BFSI organizations adopt MDM solutions

Mobile Devices –Global Market Analysis  

• Mobile penetration and the number of mobile devices are increasing across the globe, even in the developing counties and low- & middle-income countries, primarily driven by mobile internet.

• The market is consolidated with five leading players (Samsung, Apple, Xiaomi, OPPO and vivo) holding more than 70 percent of the market share.

• The global smartphone market declined by 10–12 percent year-on-year, as a result of the pandemic-induced supply chain disruptions, semiconductor shortage in combination with other unfavorable economic and political scenarios

• The market is consolidated with five leading players (Samsung, Apple, Xiaomi, OPPO and vivo), holding more than 70 percent of the market share

• Around 250 million units were shipped in Q2 of 2022, Samsung led the market with around 62 million units and Apple was the second highest contributor to the market with around 45 million units

• In Q4 2021, though the entire world and industry verticals are struggling, owing to the COVID-19 pandemic, tablets and Chromebooks shipments registered a tremendous growth of over 55 percent Y-o-Y

• In Q12022, the market experienced a decline of approximately 4 percent Y-o-Y, with the global shipments registering 38.4 million units

Mobile Devices –Major Trends and Regional Analysis

Market Trends:

MDM

• MDM is a security software used to deploy, monitor, manage, and secure employees’ mobile devices, such as smartphones, tablets, and laptops, in the workplace. It is often combined with mobile application management to provide complete EMM

• Popular MDM solutions available in the market are Microsoft, IBM, VMware, MobileIron, Citrix, etc.

UEM

• UEM is an endpoint management platform used for managing desktop computers and mobile devices, like smartphones, tablets, laptops

• UEM can be used to update all devices at the same time and can also be used to manage IoT devices and printers

Custom Apps

• Companies are paying great attention to the mobility factor by developing individual apps for smoother work, due to an increase in competition

• The adoption of custom applications is increasing in vertical market industries

Detachable Tablets

• Detachable tablets are associated with laptops and tablets and are full-featured tablets, which are connected to a docking device to provide a full keyboard

Mobile Devices – Recent Sourcing Trends

Sourcing Model

• Large corporations, global enterprises, and government organizations in Europe typically procure devices from resellers and value-added resellers

• Sourcing from carriers and telecom service providers has been losing favor with enterprises, though carriers still sell a lot of devices and can offer devices at a discounted cost, the lack of customization to the devices has made them less attractive compared to the previous years

• Enterprises typically establish organizational standards regarding mobile devices and run a RFP with resellers, it is observed that the involvement of the manufacturer in this process increases, and they guide the customers to resellers that have a better relationship, and who adhere more to the manufacturers sales plan

OS Adoption

• The preference toward android has significantly increased over the past couple of years, and enterprises aim to achieve a healthy balance between iOS and Android, predominantly Apple and Samsung devices, however, based on the organizational culture, some prefer to adopt a single OS

• Both Apple and Samsung supporting leasing of their devices, over a two-year period, which would be refreshed with new devices at the end of the tenure. Apple also supports an inventory buy-back model through which they reclaim older a higher price, which are refurbished and sold to enterprise customers or carriers

• Enterprises, who tend to emphasize more on security, tend to refrain from sourcing refurbished devices, as they are more willing to prevent any threat to enterprise data