Natural Vitamins Market Intelligence

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Subscription Benefits:

  • PRO access to Beroe LiVE.Ai™
  • Unlimited updates on the Report
  • Supplier Watchlist for 3 suppliers
  • Supplier Shortlisting Tool

With this purchase you will be subscribed for a 12-month PRO membership to the upcoming all new Beroe LiVE (launching in Q3, 2020)

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Report Coverage

  • TopSupplier Product Portfolio
  • Regional Market Analysis
  • Natural Vitamins –Sample RFP Questions

Production Size

Global Production Size

64.4 Thd MT

US

54663 MT

China

222296 MT

Table of contents

  1. Natural Vitamins Executive Summary
  2. COVID-19Impact on Fruits
  3. Category Definition
  4. Value Chain
  5. MarketSnapshot
  6. Executive Summary

 

  1. Natural Vitamins Market Analysis
  2. Supply-Demand
  3. Trade Analysis
  4. Market Trends
  5. Regional Market Analysis 

 

  1. Natural Vitamins Industry Analysis
  2. Porter’s Five Forces Analysis 

 

  1. Natural Vitamins Supplier Analysis
  2. TopSupplier Product Portfolio 

 

  1. Natural Vitamins Purchasing Process: RFP/RFI Questionnaire
  2. Natural Vitamins –Sample RFP Questions 

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  • Vitamin growth figures in 2020/21 is forecasted to be higher compared to 2019/20 due to the impact by COVID-19

  • Majority of the vitamins are manufactured in synthetic form as they are cost efficient and yield higher

  • The global vitamin figures are estimated to be at 364.4 Thd MT in 2019/20. China is the top producer which has surplus export volume. The US, EU and India, even though they produce relative volumes, they are not major exporters due to internal demand

 Global Vitamin Supply–Demand Analysis

  • The global production of vitamins is witnessing a rapid increase and dwindling stocks from the suppliers. COVID-19 has forced the population to focus on their immune system by taking supplements such as multivitamins and stand alone vitamins such as Vitamin C etc.
  • Vitamin C is the largest produced vitamin by volume; however by sales, Vitamin E is the largest due to its demand from the animal feed industry
  • Vitamin demand has increased rapidly due to COVID-19 and many people have started using multivitamins and immune boosting formulas

Supply–Demand Analysis –US 

Demand Trends

  • The global demand for vitamins has been increasing ever since COVID-19 pandemic with US having a large infected population.

  • The need for improving the immune system against the virus was the major driving factor•North America has the largest wellness and nutraceutical market in the world•This has led to more demand for vitamins

Supply Situation

  • The US is a minor supplier, however, their formulations in vitamin premix blend is procured by Canada, China and Korea•Vitamin E is mostly made in the US along with few other vitamins which have raw materials available locally

  • Predominately, most of the US consumes vitamins coming from China due to price and availability 

COVID-19 Impact on Natural Vitamins Market 

  • Prices of vitamins traded higher due to COVID-19. Production of these derivatives was also hampered as many manufacturing units faced raw material supply disruptions and shipment delays. However, prices are expected to witness a slight increase owing to slow demand rise.

  • Major suppliers in the US and Europe are facing challenges owing to supply chain disruption and labor shortage. Suppliers in Asia are comparatively better placed due to relaxed lockdown restrictions.

Global Vitamin Supply–Demand Analysis  

  • The global production of vitamins is witnessing a rapid increase and dwindling stocks from the suppliers. COVID-19 has forced the population to focus on their immune system by taking supplements such as multivitamins and stand alone vitamins such as Vitamin C etc.

  • China is the largest exporter of vitamins in the world. They occupy a market share of 41 percent (Vit D, C and B complex) by exports, however the export volume dropped by 23.5 percent in the last year due to political instabilities with the US.

  • The upcoming countries for procuring vitamins is Australia and India•As of 2019, both these countries have a growth rate of 105 percent and 22 percent respectively

  • Although it is believed that China ties up with companies in Australia, exports take place and are then re-exported to US with a different country of origin label and company 

Natural VitaminsMarket Frequently Asked Questions

  1. How much is the global natural vitamins market worth?
  2. During 2019-20, the global natural vitamins supply reached 364.4 thousand metric tons (MT). The figure is projected to increase owing to the COVID-19 repercussions.
  1. Which region is the leading producer of natural vitamins?
  2. China is the leading global exporter of natural vitamins, accounting for 2/5 of the overall market supply. Moreover, most of the US population consumes natural vitamins coming from China owing to price and availability. However, China’s supply volume declined by 23.5% due to political instabilities with the US over the recent past.
  1. How has the global natural vitamins market survived through the COVID-19 pandemic?
  2. The constant fear of contracting the COVID-19 has made consumers increasingly bank on multivitamins and other immune-boosting formulations. However, the global production of natural vitamins dropped amidst the pandemic due to raw material supply disturbances and shipment delays.
  1. Which segment is leading the global natural vitamins market?
  2. In terms of volume, vitamin C holds the majority market share, while vitamin E leads the pack in terms of sales owing to increasing demand from the animal feed industry.
  1. How has the global natural vitamins market fared in the developed regions?
  2. North America is home to the largest wellness and nutraceutical market worldwide. In addition, the COVID-19 crisis has largely impacted Europe and North America, leading to an upsurge in demand for immunity-boosting supplements.
  1. Why are market players gradually shifting to Asia for potential revenue prospects?
  2. Prominent suppliers in Europe and the US are encountering challenges due to supply chain disturbance and labor shortage. On the contrary, manufacturers in Asia are comparatively well-placed owing to the gradual relaxation of nationwide lockdowns. Furthermore, the growth rate of India’s natural vitamins export is 22%, which is again attracting market players.

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