Global Mobility Industry Outlook

The global market size for mobility services, in terms of the total number of subscriptions, was 5 billion in 2017. By 2020 

  • The market is expected to witness further growth in the next three to four years to reach 9.7 billion overall mobile subscriptions, and the global mobile penetration rate is also expected to witness growth from 65 percent to 73 percent

  • As far as technology adoption is concerned, global 3G and LTE coverage have crossed 90 percent and 55 percent, respectively


Global Mobility Market Maturity

  • The North American and European mobile markets are highly matured, and mobile penetration is nearing saturation levels. Subscriber growth and  penetration are expected to be low from 2016 through 2020. In APAC, mobile markets in Australia, Japan and South Korea are categorized as developed markets, whereas China, India, Indonesia, Bangladesh, Myanmar and Vietnam are categorized as developing markets

Global Mobility Industry Trends

  • The North American mobile market is highly matured, and mobile penetration is nearing saturation levels. However decline in mobile voice revenue is compensated by data traffic/consumption. North America will lead in mobile subscription expected to be for 5G by 2020 
  • The European mobile market has been witnessing a trend of M&As in the past five to six years, which has led to increases in competition. The market is expected to witness the same for the next two to three years

Global Mobility –Drivers and Constraints


Demand for OTT applications and BYOD

  • Consumers switching to OTT applications such as Skype, Viber, WhatsApp, Facebook Messenger, Google voiceover calls and SMS are driving the mobility market
  • All these enterprises focus on high operational efficiency and would like to enhance workforce productivity. This shift in the market is driving enterprise mobility
  • Increasing adoption of enterprise mobility in the massive banking and financial sectors is driving the mobility market

Increase in demand for cloud-based solutions

  • The rapid adoption of enterprise trends, such as cloud-based solutions, Big Data and the emergence of data-intensive IoTs are driving mobility services such as VoIP and SIP trunking services

Demand for mobile data traffic

  • Demand for the share of video traffic, file sharing and audio on smartphones and tablets has increased rapidly, which in turn is resulting in demand for high-speed internet 


Industry regulations

  • The telecom industry is highly regulated, with regulations governing M&A activity, data and price.
  • These regulatory regimes frequently restrict the company's ability to operate in or provide specified products or services in designated areas and require the company to maintain licenses for its operations

Decline in ARPU & Churn rate

  • Customers are becoming highly sensitive to any negative experience and tend to switch from one operator to other. Hence, giving a tough time to service operators to retain their customer
  • With customer attrition, service providers not only lose customer acquisition cost but also lose revenue for a year

Increase in Capital expenditure/Operational Expenditure

  • Operational and deployment activities from the suppliers side has become a huge challenge. By the time suppliers receive returns on investment on a particular technology, they are forced to invest on deploying a newer technology in order to maintain a competitive edge