Mentha Oil Market Intelligence

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Subscription Benefits:

  • PRO access to New Beroe LiVE*
  • Unlimited updates on the Report*
  • Supplier Watchlist for 3 suppliers*
  • Supplier Shortlisting Tool*

With this purchase you will be subscribed for a 12-month PRO membership to the upcoming all new Beroe LiVE (launching in Q3, 2020)

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*These features will be unlocked on the new Beroe LiVE when it launches (Q3, 2020)

Are you looking for answers on Mentha Oil category?

Are you looking for answers on Mentha Oil category?

  • What are the key trends in Mentha Oil category?
  • Am I paying the right price?
  • Am I working with the right supplier?
  • What are the major challenges and risks in Mentha Oil industry?
  • How is Mentha Oil industry performing?

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Report Coverage

  1. Industry Overview: Essential Oils
  2. Market Drivers
  3. Mint Oil Market Analysis
  4. Purchasing Process

Production Size

Global Production Size/ Capacity

$6.8 Billion

India

32,000 MT

USA

2,620 MT

Table of Contents

  1. Executive Summary
  2. Global Essential Oil Industry Outlook
  3. End-use Applications
  4. Supply Market Outlook
  5. Evolution of Sustainable Strategies
  6. Sourcing Strategy For Personal Care Products
  7. COVID-19 Impact
  8. Sourcing Location Watch
  9. Supplier Watch
  1. Market Overview
  2. Industry Overview: Essential Oils
  3. Major Essential Oils Producing Countries
  4. Market Drivers
  5. Market Constraints
  6. End-use Industry Analysis
  7. Seasonality Analysis
  1. Mint Oil Market Analysis
  2. Mint Oil Value Chain Analysis
  3. Natural Menthol Production Trends
  4. Synthetic Menthol to Gain Market Share
  5. Impact of Industry Trend Shifts on Menthol Price
  6. India’s Natural Menthol Trade Flow
  7. Natural Menthol – Cost Break-up
  8. Menthol – Cost Driver and Demand Analysis
  9. U.S. Peppermint and Spearmint Oil Market Overview
  1. Industry Analysis
  2. Porter’s Five Forces Analysis
  3. Sustainability Strategies
  4. Technological Evolution
  1. Purchasing Process
  2. Sourcing of Essential Oils
  3. Sourcing of Fragrances
  1. Procurement Insights
  2. Procurement Strategy – Best Practices

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Mentha Oil Global Market Outlook:

MARKET SIZE (2019) $6.8 Billion
Availability (2019–2024) 150,000 MT
(Expected to grow at a CAGR of 8.8 percent)

Key Market Drivers
• Increasing demand for natural products
• Awareness regarding health and wellness

Porter's Analysis on Mentha Oil

Supplier Power

  • Mint oil is produced at the farm level in many parts of India where the capacities are split into numerous players.
  • Highly fragmented industry with intrusion of many middle men and distributors

Barriers to New Entrants

  • Entry of players at Tier II raw material level is feasible as those are built up with middle men.
  • High capital cost and processing skills restrain new entrants in the market.

Intensity of Rivalry

  • Supplier market of natural menthol is highly consolidated with top 5-8 players holding > 80 percent f the market share.
  • Quality of the product defines the competition and remains the key differentiating factor.

Threat of Substitutes

  • Natural menthol is usually replaceable by synthetic variants, 
  • In the past two years, use of synthetic menthol were high owing to the huge price differential between the duo.
  • Currently the price gap is widening with a difference of USD 14 per kg.

Buyer Power

  • Buyer power of natural menthol is high for pharmaceutical buyers as they buy huge volumes while CPG firms have medium buyer power.
  • As quality determines the cost of the product, buyer power remain low to medium.

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