Meetings & Events Market Intelligence


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Are you looking for answers on Meetings & Events category?

Are you looking for answers on Meetings & Events category?

  • What are the key trends in Meetings & Events category?
  • Am I paying the right price?
  • Am I working with the right supplier?
  • What are the major challenges and risks in Meetings & Events industry?
  • How is Meetings & Events industry performing?

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Report Coverage

  • Market Trends
  • Technology & Innovation Trends
  • Global Supplier List and Capabilities
  • Mergers and Acquisitions

Market Size

Global Market Size

$860 Bn

Market Size North America

$362 Bn

Market Size Europe

$262 Bn

Market Size Asia Pacific

$172 Bn

Table of contents

  1. Meetings & Events Executive Summary
  2. Global M&E Outlook
  3. Supply Market Outlook
  4. Brexit - Impact on M&E
  1. Meetings & Events Market Analysis
  2. Global M&E Market Maturity
  3. Global M&E Industry Trends
  4. Global M&E Drivers and Constraints
  5. Regional Market Outlook
  6. Industry Outlook—M&E Affecting Factors
  7. Porter’s Five Forces Analysis
  8. SWOT Analysis
  1. Meetings & Events Supply Analysis
  2. Supply Market Outlook—Supply Trends and Insights
  3. Recent M&As
  4. Key Global M&E Suppliers
  5. Key Regional Suppliers: Service Portfolio
  6. Supplier SWOT Analysis
  7. Global Pharmaceuticals M&E Suppliers
  8. Global Pharmaceutical Supplier Profile
  1. Meetings and Events Cost and Pricing Analysis
  2. Cost Structure Analysis
  3. Cost Analysis and Expected Savings
  4. Cost Breakup
  5. Pricing Analysis—Price Forecast
  1. Meetings & Events Procurement Best Practices
  2. Sourcing Models—Comparative Analysis
  3. Sourcing Models—Pros and Cons
  4. Pricing Models—Comparative Analysis
  5. Regional Pricing Best Practices
  6. Cost-saving Opportunities
  7. Key Services-based KPI
  8. Demand Management
  9. Global Meeting Policy
  10. Mitigating Policy Non-compliance
  11. Pharmaceutical M&E Sourcing Strategy
  12. Case Studies
  1. Meetings & Events End-user Industry Update
  2. Pharmaceutical
  1. Virtual Meetings
  2. Evolution of technologies in Virtual meetings
  3. Market Overview
  4. Technology & Emerging Trends in Virtual Meeting
  5. Types of Meetings that can be Transitioned
  6. Pros and Cons of using Virtual Meetings
  7. Technologies and Savings
  8. Supplier Landscape
  1. AV Production
  2. Overview: AV Production in Events
  3. Key Trends
  4. Global Supplier Identification

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Global Outlook on Meetings & Events Market

  • In 2018, the global MICE market was valued at approx. $860 billion, and it is expected to grow at 7–8 per cent to reach approx. $1245 billion in 2023
  • APAC is the leading M&E market, growing at a rate of 10–12 per cent, MEA is growing at an accelerating rate of 5–6 per cent


Global Meetings & Events: Market Maturity

North America and Europe are highly mature markets, contributing to three fourths of M&E revenue. Supplier capabilities to serve complex client requirements in these regions are high. The APAC M&E market has a relatively smaller event industry market size, but is growing at a Compound Annual Growth rate (CAGR) of 8–9percent

Global Meetings & Events: Drivers and Constraints

Event market research indicates that Economic development, government investment and technology are the key drivers of the M&E industry. Regulations and sustainability are the major challenges hampering the industry

  • Economy: M&E growth is largely dependent on the economy. Meeting spends are the first to be cut during a downturn
  • Government investment: Government initiatives to develop infrastructure and promote new venues for corporate events are providing more choice/attractive prices for M&E organisers
  • Competition within the Industry: Emergence of large number of small to mid-size Event Management Companies with superior service capabilities are challenging existing players to be more innovative and productive. Buyers are gaining more power to leverage negotiations
  • Impact of digitalisation: The use of technology in every phase of an event production or as a substitute to physical meetings, are gaining importance as it increases efficiency and is cost effective, and also aids in creating an impact with the participants
  • Global companies chasing M&A: The need to register growth in a slow growing economy is driving companies to consider M&As, instead of organic growth. The faster results achieved through M&A activity, coupled with the availability of money at low interest rates, are resulting in a rise in M&E activity
  • Political instability: Recent major political developments (such as the Brexit vote in the UK, the failed coup in Turkey, and the US presidential elections) has impacted the meetings and events industry. Buyers and suppliers now have to adhere to reformed policies while decision making.
  • Regulatory landscape: Industries are highly regulated and scrutinised, like pharmaceutical and financial companies. Meetings are affected by these regulations
  • Impact of Immigrant Policies: Due to adversities in immigrant policies, Meetings and Events industry in the US is expected to get affected

Supply Market Outlook: Supply Trends and Insights

The meetings and events industry trends with regards to supply are:

Global/regional supplier

The global suppliers provide a wide array of services, due to their vast resources of employees and contracts made with other companies that aid in organizing meetings, like hotel chains, venue providers and travel agencies. Network: Most of them also operate through partnerships and joint ventures in many countries, where they do not have a direct presence.

Types of Suppliers: 

  • End-to-end suppliers: This segment includes end-to-end event management firms, such as Grassroots, MCI, Amex, CWT, BCD

  • Standalone suppliers: Standalone Suppliers specialize in providing specific services related to event management, like George P Johnson, PRG, Encore event technologies, PSA


Engagement: Typically, companies engage with a local supplier when the complete event is organized within the country.

Service capabilities: As local suppliers have limited resources, their service capabilities are not as extensive as global players’.

Superior knowledge: They do have superior knowledge about the local culture and suppliers, and they can bring a local flavor to the events and also can get reduced rates through better local relationships

Engagement trends

Most adopted model globally: A fully outsourced model for M&E category management. Most adopted engagement model: 2–3 preferred EMCs in every region.

Why: Engaging with 2–3 preferred suppliers provides better supplier management than multiple suppliers.Pricing strategy: Fixed fee model and cost-plus models are the most frequently used pricing models

Factors Determining the Type of Service Provider

The choice of a service provider depends mainly on the scope and scale of the event being organized and the in-house event management capability of the buyer. Companies with a large number of events in a year and with events across regions will prefer to engage with an EMC with global capabilities. 

There is an upcoming trend of using a specialized/boutique MPA catering to M&E needs of a particular industry. However, the preferred end-to-end supplier list of both the client and the EMC remains a primary factor in selecting an EMC.


Meetings & Events Market Frequently Asked Questions

  1. What is the net market size of the event management industry?
  2. The global market size of the event management industry stands at $860 Bn, while for North America, Europe, and the Asia Pacific, the market valuation is $362 Bn, $262 Bn, and $172 Bn respectively.


  1. Will events market size show considerable growth in the coming years?
  2. As per Beroe’s event management industry report, the industry is expected to grow at 7 – 8 percent to reach an approximate value of $1245 billion in 2023. 


  1. List the  key drivers that are driving the M&E industry?
  2. According to the event management industry report, economic development, government investment, tech advancements are some of the key factors that drive the event industry growth rate.


  1. How is digitization impacting the M&E industry?
  2. As per the event planning industry information, digitization and technology is gaining importance in every phase of the industry as it gives a considerable boost to efficiency, is cost-effective, and creates a long-lasting impression on the participants.

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