Meet Abi
Abi will answer all Meetings & Events related
procurement queries with relevant data points
Abi - AI powered digital procurement assistant
Discover Market Info
Get up-to-date market and supplier info on Meetings & Events to help you build
Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices
Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices
Manage Risk
Assess Supplier Risk based on key risk and compliance parameters
Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.
Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus
Find Suppliers
Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography
Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings
Assess Category Performance
Benchmark your category performance against peers and the market
Measure category performance on 15 key parameters across cost, risk and strategy KPIs
Source Market Indices
Get information on key factors affecting your supply
Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics
Meet Abi
Discover Market Info
Manage Risk
Find Suppliers
Assess Category Performance
Source Market Indices
Abi will answer all Meetings & Events related
procurement queries with relevant data points
Abi - AI powered digital procurement assistant
Get up-to-date market and supplier info on Meetings & Events to help you build
Intelligence covers market and price outlook, SWOT analysis, demand & supply drivers, engagement models and Procurement best practices
Intelligence on category covers the following aspects market outlook, supply market, SWOT analysis, Cost components & Price outlook, Demand and supply drivers, Engagement Models and Procurement Best Practices
Assess Supplier Risk based on key risk and compliance parameters
Supplier assessment covers the following parameters Financial Risk, Ethical, Labor, Environmental Compliance, IT Security.
Supplier assessment is powered by world’s leading data partners including D&B, CreditSafe, Dow Jones, Refinitiv, Orpheus
Identify right fit suppliers based on your selection criteria including revenue, capabilities, certification, geography
Select suppliers based on industry, country, classification from a database of 4.2 mn suppliers. Get detailed supplier profiles with supplier capabilities, revenue, certifications, risk ratings
Benchmark your category performance against peers and the market
Measure category performance on 15 key parameters across cost, risk and strategy KPIs
Get information on key factors affecting your supply
Source Macro Data and Market Indices information from leading data sources across these key areas - Labor Rates, Currency, Energy, Country Risk, Trade Flow/Transportation, Port Data, Tariff, Weather and Epidemics
$1.2 trillion
$400 Bn
$520 Bn
$218 Bn
Category Intelligence on Meetings & Events covers the following
In 2019, the global MICE market was valued at approx. $1.2 Tn and is expected to grow at 4–6% to reach approx. $1.5 Tn in 2023(E).
The European meetings and events market is expected to witness the highest growth post-COVID-19 of about 6-7%, Asia-Pacific (APAC) and Latin America (LATAM) will witness a decreased rate of growth of 4-5%. North America is expected to witness 5-6$ growth post the COVID-19 crisis.
North America and Europe are highly mature markets, contributing to 75% of M&E revenue. Supplier capabilities to serve complex client requirements in these regions are high. The APAC M&E market has a relatively smaller event industry market size, but is growing at a Compound Annual Growth rate (CAGR) of 8–9percent
With the intensifying competition in the worldwide market, industry leaders are constantly looking to gather data for receiving actionable information. The meetings and event management software allows marketers to benefit from real-time data to pull out useful business information from events needed to fuel organizational progress.
To leverage business insights and data, organizations need to integrate the event management software into their various systems, including marketing automation software, customer relationship management (CRM), and collaboration platforms, among others. It allows companies to keep the overall lifecycle of their events in line with their business objectives thus offering chief marketing officers (CMO) critical business information from the data harnessed via different business events. Further, it helps businesses grab and analyze attendees’ behavior patterns, helping them make efficient business decisions.
Event market research indicates that Economic development, government investment and technology are the key drivers of the M&E industry. Regulations and sustainability are the major challenges hampering the industry
The COVID-19 pandemic has changed the dynamics of global business operations. Even though the pandemic has shed light on the pain points in the existing business models across industries, it has also paved new avenues for event management service providers to broaden their businesses across numerous industrial verticals with the emergence of virtual events during nationwide lockdowns.
The COVID-19 crisis has compelled the event management industry to make significant changes in the way they carry out business processes. Virtual events were not prominent at the start of 2020. At present, they are witnessing rapid adoption as they have kept business-related operations afloat amidst the pandemic.
The meetings and events industry trends with regards to supply are:
Global/regional supplier
The global suppliers provide a wide array of services, due to their vast resources of employees and contracts made with other companies that aid in organizing meetings, like hotel chains, venue providers and travel agencies. Network: Most of them also operate through partnerships and joint ventures in many countries, where they do not have a direct presence.
Types of Suppliers:
End-to-end suppliers: This segment includes end-to-end event management firms, such as Grassroots, MCI, Amex, CWT, BCD
Standalone suppliers: Standalone Suppliers specialize in providing specific services related to event management, like George P Johnson, PRG, Encore event technologies, PSA
Tier-2/localsupplier
Engagement: Typically, companies engage with a local supplier when the complete event is organized within the country.
Service capabilities: As local suppliers have limited resources, their service capabilities are not as extensive as those of the global players.
Superior knowledge: They do have superior knowledge about the local culture and suppliers, and they can bring a local flavor to the events and also can get reduced rates through better local relationships.
Engagement trends
Most adopted model globally: A fully outsourced model for M&E category management. Most adopted engagement model: 2–3 preferred EMCs in every region.
Why: Engaging with 2–3 preferred suppliers provides better supplier management than multiple suppliers.Pricing strategy: Fixed fee model and cost-plus models are the most frequently used pricing models
The choice of a service provider depends mainly on the scope and scale of the event being organized and the in-house event management capability of the buyer. Companies with a large number of events in a year and with events across regions will prefer to engage with an EMC with global capabilities.
There is an upcoming trend of using a specialized/boutique MPA catering to the M&E needs of a particular industry. However, the preferred end-to-end supplier list of both the client and the EMC remains a primary factor in selecting an EMC.
This report on the event management industry underlines different aspects of the global market by analyzing through value chain analysis as well as Porter’s Five Forces analysis. In addition, it includes various quantitative and qualitative aspects of the event industry trends, drivers, opportunities, and challenges. Further, the report provides a holistic valuation of the industry competitiveness along with company profiling of global as well as local market players.
Complimentary 12-month access to Beroe LiVE