Meetings and Events Market Intelligence

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Are you looking for answers on Meetings and Events category?

Are you looking for answers on Meetings and Events category?

  • What are the key trends in Meetings and Events category?
  • Am I paying the right price?
  • Am I working with the right supplier?
  • What are the major challenges and risks in Meetings and Events industry?
  • How is Meetings and Events industry performing?

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Report Coverage

  • Market Trends
  • Technology & Innovation Trends
  • Global Supplier List and Capabilities
  • Mergers and Acquisitions

Market Size

Global Market Size

$860 Bn

Market Size North America

$362 Bn

Market Size Europe

$262 Bn

Market Size Asia Pacific

$172 Bn

Table of contents

  1. Meetings and Events Executive Summary
  2. Global M&E Outlook
  3. Supply Market Outlook
  4. Brexit - Impact on M&E
  1. Meetings and Events Market Analysis
  2. Global M&E Market Maturity
  3. Global M&E Industry Trends
  4. Global M&E Drivers and Constraints
  5. Regional Market Outlook
  6. Industry Outlook—M&E Affecting Factors
  7. Porter’s Five Forces Analysis
  8. SWOT Analysis
  1. Meetings and Events Supply Analysis
  2. Supply Market Outlook—Supply Trends and Insights
  3. Recent M&As
  4. Key Global M&E Suppliers
  5. Key Regional Suppliers: Service Portfolio
  6. Supplier SWOT Analysis
  7. Global Pharmaceuticals M&E Suppliers
  8. Global Pharmaceutical Supplier Profile
  1. Meetings and Events Cost and Pricing Analysis
  2. Cost Structure Analysis
  3. Cost Analysis and Expected Savings
  4. Cost Breakup
  5. Pricing Analysis—Price Forecast
  1. Meetings and Events Procurement Best Practices
  2. Sourcing Models—Comparative Analysis
  3. Sourcing Models—Pros and Cons
  4. Pricing Models—Comparative Analysis
  5. Regional Pricing Best Practices
  6. Cost-saving Opportunities
  7. Key Services-based KPI
  8. Demand Management
  9. Global Meeting Policy
  10. Mitigating Policy Non-compliance
  11. Pharmaceutical M&E Sourcing Strategy
  12. Case Studies
  1. Meetings and Events End-user Industry Update
  2. Pharmaceutical
  1. Virtual Meetings
  2. Evolution of technologies in Virtual meetings
  3. Market Overview
  4. Technology & Emerging Trends in Virtual Meeting
  5. Types of Meetings that can be Transitioned
  6. Pros and Cons of using Virtual Meetings
  7. Technologies and Savings
  8. Supplier Landscape
  1. AV Production
  2. Overview: AV Production in Events
  3. Key Trends
  4. Global Supplier Identification

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Global Outlook on M&E Market

  • In 2017, the global MICE market was valued at approximately $797 billion, and it is expected to grow at approximately 6 -7 percent to reach approximately $840 billion in 2018
  • North America is the leading M&E market, growing at a rate of 4–5 percent, Asia Pacific is growing at an accelerating rate of 8 –9 percent


Global M&E: Market Maturity

North America and Europe are highly mature markets, contributing to three fourths of M&E revenue. Supplier capabilities to serve complex client requirements in these regions are high. The APAC M&E market has a relatively smaller market share, but is growing at a Compound Annual Growth rate (CAGR) of 8–9percent

Global M&E: Drivers and Constraints

Economic development, government investment and technology are the key drivers of the M&E industry. Regulations and sustainability are the major challenges hampering the industry

  • Economy: M&E growth is largely dependent on the economy. Meeting spends are the first to be cut during a downturn
  • Government investment: Government initiatives to develop infrastructure and promote new venues for corporate events are providing more choice/attractive prices for M&E organisers
  • Competition within the Industry: Emergence of large number of small to mid-size Event Management Companies with superior service capabilities are challenging existing players to be more innovative and productive. Buyers are gaining more power to leverage negotiations
  • Impact of digitalisation: The use of technology in every phase of an event production or as a substitute to physical meetings, are gaining importance as it increases efficiency and is cost effective, and also aids in creating an impact with the participants
  • Global companies chasing M&A: The need to register growth in a slow growing economy is driving companies to consider M&As, instead of organic growth. The faster results achieved through M&A activity, coupled with the availability of money at low interest rates, are resulting in a rise in M&E activity
  • Political instability: Recent major political developments (such as the Brexit vote in the UK, the failed coup in Turkey, and the US presidential elections) has impacted the meetings and events industry. Buyers and suppliers now have to adhere to reformed policies while decision making.
  • Regulatory landscape: Industries are highly regulated and scrutinised, like pharmaceutical and financial companies. Meetings are affected by these regulations
  • Impact of Immigrant Policies: Due to adversities in immigrant policies, Meetings and Events industry in the US is expected to get affected


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