• Meetings and Events Market Intelligence | Analysis, Trends, Forecast, Outlook

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Meetings and Events Market Description

North America and Europe are high maturity markets, contributing to about three-fourths of the M&E revenue. In addition to this, supplier capabilities to serve complex client requirements in these regions are characteristically high. North America is the leading market for Meetings and Events with a growth rate of 4-5 percent, followed by the Asia Pacific, which is growing at an accelerating CAGR of 8-9 percent. Factors such as economic development, government investments, and technology are some of the key drivers of the M&E industry. Challenges along the lines of sustainability and regulations are some of the major deterrents in the industry.

There is a surge in the Meetings & Events (M&E) market among large and small players at a regional level, including high usage of analytics to increase their ROI. The report also provides a regional market outlook in regions such as North America, Europe, and the APAC, followed by a comprehensive overview of various opportunities and challenges impacting the industry. It also gives Porter’s five forces analysis on a variety of global factors, along with a descriptive analysis of various supplier trends.

Beroe gathers intelligence through primary sources that include industry experts, researchers, and consultants, as well as current suppliers, producers and distributors. Secondary sources can include business journals, newsletters, magazines, market research data, company sources, and industry associations. Following data collation, analysis, and strategic review, the Final Research Report is published on Beroe LiVE.

Report Coverage

Market Trends
Technology & Innovation Trends
Global Supplier List and Capabilities
Mergers and Acquisitions

Meetings and Events Market Trend, Analysis & Forecast

Category Intelligence on Meetings and Events covers the following

Information relating to market, supply, cost, and pricing analysis
Hard to find data on cost and TCO models, supplier details, and performance benchmarks
Macroeconomic and regional trends impacting cost, supply, and other market dynamics
Category-specific negotiation and sourcing advice

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Executive Summary

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Market Analysis

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Supply Analysis

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Cost & Pricing Analysis

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Best Practices

1. Meetings and Events Executive Summary

1.1 Global M&E Outlook
1.2 Supply Market Outlook
1.3 Brexit - Impact on M&E

2. Meetings and Events Market Analysis

2.1 Global M&E Market Maturity
2.2 Global M&E Industry Trends
2.3 Global M&E Drivers and Constraints
2.4 Regional Market Outlook
2.5 Industry Outlook—M&E Affecting Factors
2.6 Porter’s Five Forces Analysis
2.7 SWOT Analysis

3. Meetings and Events Supply Analysis

3.1 Supply Market Outlook—Supply Trends and Insights
3.2 Recent M&As
3.3 Key Global M&E Suppliers
3.4 Key Regional Suppliers: Service Portfolio
3.5 Supplier SWOT Analysis
3.6 Global Pharmaceuticals M&E Suppliers
3.7 Global Pharmaceutical Supplier Profile

4. Meetings and Events Cost and Pricing Analysis

4.1 Cost Structure Analysis
4.2 Cost Analysis and Expected Savings
4.3 Cost Breakup
4.4 Pricing Analysis—Price Forecast

5. Meetings and Events Procurement Best Practices

5.1 Sourcing Models—Comparative Analysis
5.2 Sourcing Models—Pros and Cons
5.3 Pricing Models—Comparative Analysis
5.4 Regional Pricing Best Practices
5.5 Cost-saving Opportunities
5.6 Key Services-based KPI
5.7 Demand Management
5.8 Global Meeting Policy
5.9 Mitigating Policy Non-compliance
5.10 Pharmaceutical M&E Sourcing Strategy
5.11 Case Studies

6. Meetings and Events End-user Industry Update

6.1 Pharmaceutical

7. Virtual Meetings

7.1 Evolution of technologies in Virtual meetings
7.2 Market Overview
7.3 Technology & Emerging Trends in Virtual Meeting
7.4 Types of Meetings that can be Transitioned
7.5 Pros and Cons of using Virtual Meetings
7.6 Technologies and Savings
7.7 Supplier Landscape

8. AV Production

8.1 Overview: AV Production in Events
8.2 Key Trends
8.3 Global Supplier Identification

Global Outlook on M&E Market

In 2017, the global MICE market was valued at approximately $797 billion, and it is expected to grow at approximately 6 -7 percent to reach approximately $840 billion in 2018
North America is the leading M&E market, growing at a rate of 4–5 percent, Asia Pacific is growing at an accelerating rate of 8 –9 percent

meetings-and-events-market-size

Global M&E: Market Maturity

North America and Europe are highly mature markets, contributing to three fourths of M&E revenue. Supplier capabilities to serve complex client requirements in these regions are high. The APAC M&E market has a relatively smaller market share, but is growing at a Compound Annual Growth rate (CAGR) of 8–9percent

Global M&E: Drivers and Constraints

Economic development, government investment and technology are the key drivers of the M&E industry. Regulations and sustainability are the major challenges hampering the industry

Economy : M&E growth is largely dependent on the economy. Meeting spends are the first to be cut during a downturn
Government investment : Government initiatives to develop infrastructure and promote new venues for corporate events are providing more choice/attractive prices for M&E organisers
Competition within the Industry : Emergence of large number of small to mid-size Event Management Companies with superior service capabilities are challenging existing players to be more innovative and productive. Buyers are gaining more power to leverage negotiations
Impact of digitalisation : The use of technology in every phase of an event production or as a substitute to physical meetings, are gaining importance as it increases efficiency and is cost effective, and also aids in creating an impact with the participants
Global companies chasing M&A :The need to register growth in a slow growing economy is driving companies to consider M&As, instead of organic growth. The faster results achieved through M&A activity, coupled with the availability of money at low interest rates, are resulting in a rise in M&E activity
Political instability: Recent major political developments (such as the Brexit vote in the UK, the failed coup in Turkey, and the US presidential elections) has impacted the meetings and events industry. Buyers and suppliers now have to adhere to reformed policies while decision making.
Regulatory landscape : Industries are highly regulated and scrutinised, like pharmaceutical and financial companies. Meetings are affected by these regulations
Impact of Immigrant Policies : Due to adversities in immigrant policies, Meetings and Events industry in the US is expected to get affected