Meetings and Events Market Intelligence

Industry Outlook & Drivers

Global Outlook on M&E Market

• In 2017, the global MICE market was valued at approximately $797 billion, and it is expected to grow at approximately 6 -7 percent to reach approximately $840 billion in 2018
• North America is the leading M&E market, growing at a rate of 4–5 percent, Asia Pacific is growing at an accelerating rate of 8 –9 percent

Global M&E: Market Maturity

North America and Europe are highly mature markets, contributing to three fourths of M&E revenue. Supplier capabilities to serve complex client requirements in these regions are high. The APAC M&E market has a relatively smaller market share, but is growing at a Compound Annual Growth rate (CAGR) of 8–9percent

Global M&E: Drivers and Constraints

Economic development, government investment and technology are the key drivers of the M&E industry. Regulations and sustainability are the major challenges hampering the industry

• Economy: M&E growth is largely dependent on the economy. Meeting spends are the first to be cut during a downturn
• Government investment: Government initiatives to develop infrastructure and promote new venues for corporate events are providing more choice/attractive prices for M&E organisers
• Competition within the Industry: Emergence of large number of small to mid-size Event Management Companies with superior service capabilities are challenging existing players to be more innovative and productive. Buyers are gaining more power to leverage negotiations
• Impact of digitalisation: The use of technology in every phase of an event production or as a substitute to physical meetings, are gaining importance as it increases efficiency and is cost effective, and also aids in creating an impact with the participants
• Global companies chasing M&A: The need to register growth in a slow growing economy is driving companies to consider M&As, instead of organic growth. The faster results achieved through M&A activity, coupled with the availability of money at low interest rates, are resulting in a rise in M&E activity
• Political instability: Recent major political developments (such as the Brexit vote in the UK, the failed coup in Turkey, and the US presidential elections) has impacted the meetings and events industry. Buyers and suppliers now have to adhere to reformed policies while decision making.
• Regulatory landscape: Industries are highly regulated and scrutinised, like pharmaceutical and financial companies. Meetings are affected by these regulations
• Impact of Immigrant Policies: Due to adversities in immigrant policies, Meetings and Events industry in the US is expected to get affected