Labels Market Intelligence

Report Coverage

  • Mergers and Aquisitions
  • Key Global supplier profiles
  • Cost Break-up–Developing Markets
  • Major Trends in Labels

Production Size

Production Size North America

11.1 Bn sq. m

Production Size Europe

13.1 Bn sq. m

Production Size Asia Pacific (APAC)

23.4 Bn sq. m

Production Size Latin America (LATAM)

6.4 Bn sq. m

Table of contents

  1. Labels Executive Summary
  2. Global Labels Industry Outlook
  3. Labels Industry Supply Market Outlook
  1. Labels Market Analysis
  2. Global Label Markets Outlook
  3. Regional Market Analysis
  4. Porter's Five Forces Analysis
  5. - Developed Regions
  6. - Emerging Regions
  7. Global Drivers and Constraints


  1. Sustainability Initiatives and Performance Assessment
  2. Sustainability trend and initiatives by key Supplier
  3. Supplier Performance Assessment


  1. Cost and Pricing Analysis
  2. Price Driver Analysis
  3. Cost Structure – Developed and Emerging Markets
  4. Volume-based Pricing


  1. Procurement Best Practices and Innovation
  2. Best Practices
  3. Adoption Trends
  4. Type of Contracts
  5. Trends in Labeling
  6. Innovation in Labeling
  7. Sustainability Trends

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Global Labels Industry Outlook

  • The global labels market was valued at about 58 billion sq. m in 2019 and is set to grow at 3-4 percent, reaching 66 billion sq. m by 2025
  • Increasing per capita income, growing demand from major end-use sectors, such as pharmaceutical, FMCG, food and beverages, and the trend toward new innovative packaging are escalating the growth in demand for labels
  • Paper-based labels contribute to 67 percent of the global labels market, while the remaining 33 percent is constituted by plastic labels. The trend is shifting toward plastic materials, owing to its increased aesthetic performance, technical and cost advantages of plastics
  • Regions, such as North America and Europe, have high market maturity, due to technological advancements and innovations in labeling technologies, like liner-less labels, digital printing, and sustainable labeling solutions


Global Labels Industry –Drivers

End-use Demand

  • Increasing demand from major end-use segments, such as food and beverages, is forecasted to grow ~3–4 percent annually and the pharmaceutical market is forecasted to grow at ~4–5 percent, which are set to fuel the demand for labels


  • The labels market is highly driven by innovation, which reflects the market growth. To stay competitive in the market, suppliers are coming up with innovations in facestock and printing, which will drive the demand for labels in the future
  • The retail and logistics industries are increasingly focused on using barcode labels and RFID labels, respectively. This resulted in high demand for such labels, especially across developed markets

Demographics and Lifestyle 

  • Increase in disposable income of the middle class people will lead to high spending on FMCG and retail sectors, which will indirectly boost the demand for labels Brand owners and FMCG
  • Today, CPG and FMCG companies are utilizing a high range of labeling and packaging formats in order to meet the customers' changing needs and enhance the brand image

Packaging Types 

  • Increase in serialization by pharmaceutical companies has provided an added leverage for the growth of labels in the pharmaceutical industry, as it can help secure and trace drugs throughout the supply chain, making it tamper proof


  • The rising e-commerce activity has led to the need for more effective and sustainable packaging. This has prompted the consumers to look toward attractive and sustainable options, like liner-less labels, recyclable adhesives, and clear film labels on clear substrates

Labels Frequently Asked Questions

  1. What is the expected growth of the global labels market?
  2. The global labels market was valued at 55 billion sq. m in 2016 and is expected to grow at a CAGR of 4 to 5 per cent and to reach 63 billion sq. m by 2020.
  1. What factors have impacted the major labels market share?
  2. The global labels market is propelled by innovation in the print laminated labels market and laminated labels market which reflects the growth. To stay competitive, suppliers are innovating in face stock and printing, which drive the demand for labels in the future.
  1. Which region has the highest market maturity?
  2. Regions of Europe and North America have high market maturity. Factors impacting this global labels market maturity primarily are innovations and technological advancements like - digital printing, linerless labels, and sustainable labeling solutions.
  1. What are the major end-use sectors of labels?
  2. The largest market is the Food and beverage sector, contributing to ~30 percent of the print laminated labels market, Consumer durables market contributes to ~20 percent, followed by the pharmaceutical industry which currently occupies ~18 percent of the global labels market. This share of the pharmaceutical industry is ~7 percent of the global pharma packaging market.
  1. What are the most preferred types of labels in demand?
  2. As per Beroe's industry analysis reports, the factor which drives the demand for global labels is the type of application. The label demand as per the application is the Pressure sensitive labels, which are the most preferred label constituting 56% of the global labels market, followed by Glue applied labels (28%), which is mostly driven by the growth in food and beverage; followed by Sleeve labels (13%) and in-mold labels (2%).
  1. What label segments are expected to grow globally?
  2. As per Boreo's expert Industry reports, PSL is one of the largest segments expected to grow globally at around 5 to 6 percent from 2016 to 2020. This sector is expected to remain the largest label segment across the globe with the highest contribution, owing to its ease of use, versatility in designing and graphical options. The superior performance characteristic of PSL, makes it a popular choice for the CPG industry.
  1. What is the forecast for global labels demand?
  2. Increasing demand from food and beverages, one of the major end-use segments, is forecasted to grow ~3 to 4 percent annually and the pharmaceutical market is forecasted to grow at ~4 to 5 percent, which are set to fuel the demand for labels.

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