Hops and Adjuncts Market Intelligence

Hops and Adjuncts Market Description

The hops cultivation area worldwide had risen by 9 percent compared to the previous years and the volume harvested is 111,911 metric tonnes. Production recovered by approximately 28 percent from previous years record-breaking low harvest. Europe was the highest hops producer contributing 55 percent market share. Germany is one of the largest exporters of hops, and the U.S. is the second largest importer. The global supply of adjuncts has been growing, due to the increasing population leading to a rise in consumption.

The report covers an elaborate market overview, supply-demand analysis, production analysis and trade dynamics of the regions of Germany, Czech Republic, Poland, Slovenia, England, and the U.S. The report provides an industry analysis of the craft brewing industry growth and challenges along with Porter’s Five Force Analysis on the hops and adjuncts global market. It covers in detail the suppliers’ profile of some of the key global suppliers such as Barth Haas, Kalsec, Hopsteiner, Watertown Hops, and Yakima Valley Hops.

Beroe gathers intelligence through primary sources that include industry experts, researchers, and consultants, as well as current suppliers, producers and distributors. Secondary sources can include business journals, newsletters, magazines, market research data, company sources, and industry associations. Following data collation, analysis, and strategic review, the Final Research Report is published on Beroe LiVE.

Report Coverage

Global Hops Supply–Demand Analysis
Hops - Global Trade Dynamics
Cost Structure Analysis – Hops
Germany Alpha Production Analysis

Hops and Adjuncts Market Trend, Analysis & Forecast

Category Intelligence on Hops and Adjuncts covers the following

Information relating to market, supply, cost, and pricing analysis
Hard to find data on cost and TCO models, supplier details, and performance benchmarks
Macroeconomic and regional trends impacting cost, supply, and other market dynamics
Category-specific negotiation and sourcing advice

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Executive Summary

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Market Analysis

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Supply Analysis

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Cost & Pricing Analysis

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Best Practices

1. Hops and Adjuncts Executive Summary

1.1 Summary of Key Highlights

2. Hops and Adjuncts Market & Pricing Analysis

2.1 Global Market Outlook
– Market Snapshot
– Demand–Supply Analysis
– Alpha Production Analysis
– Trade Analysis
– Cost Analysis
– Forward Contract Rates

3. Regional Market Outlook (Germany, Czech Republic, Poland, Slovenia, England, and US)

3.1 Market Snapshot
3.2 Demand–Supply Analysis
3.3 Alpha Production Analysis
3.4 Trade Analysis

3.5 Hops and Adjuncts Industry Analysis Slides
3.6 Craft Brewing Industry Growth and Challenges to Large Breweries
3.7 Porter’s Five Forces Analysis

Hops and Adjuncts Global Market Outlook

The growth of hops varies across regions, due to difference in prevailing climatic conditions, change in demand, preference of variety of hops, etc. The US and Poland were the only two countries with increased growth in 2015 compared to 2014, with a growth rate of 12.2 percent and 7.8 percent, respectively.

The regional production of different types of adjuncts varies with regions from local preference and cultivation, hence preference to the usage of adjuncts to countries can vary from one to another, with respect to their pricing and availability

Global Hops and Adjuncts Supply–Demand Analysis

The hops cultivation area worldwide had risen by 7 percent compared to the previous year to 51,500 Ha, the volume harvested was only 87,400 MT. Y-o-Y decline in production volume of nearly 10 percent was mainly due to adverse weather conditions and a drought, with maximum temperature exceeding 30° C in Central Europe in July/August 2015.
For the 2015 brewing year (crop year 2014), there was a deficit in the supply balance once again. As a result of continually rising demand on one hand and low production volume on the other hand, this deficit will be even greater in the 2016 brewing year

Hops and Adjuncts - Global Trade Dynamics

Germany and the US are the top importers and exporters, due to the demand of a variety of hops, which are cultivated by one and required by the opposite country. Both countries trade hops for this reason and are the top trading countries

Cost Structure Analysis - Hops

Hop orchards start yielding after 4–6 years. The first phase mainly has cost spend, focused on the facilitation of growing the crop, while the harvest and post harvest, which is considered the second phase, have processing costs, such as drying and pelleting, which occupies over 61 percent of the cost.

Craft Brewing Industry Growth and Challenges to Large Breweries

Craft beer segment accounts for ~1.2 percent of the global beer market volume. However, it consumes almost 10 times more aroma hops per bottle compared to large (traditional) volume beer manufacturing
This emerging trend has, in turn, led to a shift in the demand from bitter to aroma hops across the US and the EU
As craft breweries mostly use an aroma variety of hops in beer formation, they require almost 10 times more hops in processing. This compels hop growers in the US to shift from bitter to aroma variety hops production to cater to the demand of the growing craft beer segment
The global production ratio of aroma to bitter varieties is expected to be 52/48 in 2015 compared to a ratio of 47/53 in 2011. This will result in a supply deficit of the bitter varieties for the large brewery, and it will lead to a high price realization in the future, which will affect their cost. Furthermore, the excessive load for bitter hops will be partly shared by Germany, with an increase in acreage for bitter varieties

Key Price Drivers (2016)