Customer Relationship Management (CRM)

CRM is a system which manages the organization's relationships and interactions with current and potential customers.

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Category Alerts


CRM provider Zoho to expand presence in Saudi Arabia

February 14, 2023
alert level: Low

KPMG Australia awarded contract to manage Microsoft Dynamics at Melbourne Airport

February 13, 2023
alert level: Low

Publicis Sapient acquires Tquila ANZ, to expand Salesforce service presence in Australia

February 09, 2023
alert level: Low

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Customer Relationship Management (CRM) Market Monitoring Dashboard

Supply Demand

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Customer Relationship Management (CRM) Industry Benchmarks

Savings Achieved

(in %)

The average annual savings achieved in Customer Relationship Management (CRM) category is 5.90%

Payment Terms

(in days)

The industry average payment terms in Customer Relationship Management (CRM) category for the current quarter is 68.8 days

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Contract Length


Lead Time

Supplier Diversity

Targeted Savings

Risk Mitigation

Financial Risk



Geopolitical Risk

Cost Optimization

Price per Unit Competitiveness

Specification Leanness

Minimum Order Quality

Payment Terms

Inventory Control

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    Customer Relationship Management (CRM) Suppliers

    Total Suppliers
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    Normalized Supplier Rating
    Customer Relationship Management (CRM) Supplier

    Find the right-fit customer relationship management (crm) supplier for your specific business needs and filter by location, industry, category, revenue, certifications, and more on Beroe LiVE.Ai™.

    Sample Supplier
    Jackson, Mississipi
    Duns number

    D&B SER Rating

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    Up to 3 months

    1 9
    Low Risk High Risk

    The Supplier Evaluation Risk (SER) Rating is Dun & Bradstreet’s proprietary scoring system used to assess the probability that a business will seek relief from creditors or cease operations within the next 12 months. SER ratings range from 1 to 9, with 9 indicating the highest risk of failure. We’ve prepared an infographic to help business owners better understand what influences their SER Rating.

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    Customer Relationship Management (CRM) market frequently asked questions

    As per Beroe's customer relationship management industry analysis, the global market size of CRM software was $28 billion in 2016.

    The customer relationship management market regions in the U.S. and Western Europe have high market maturity, while parts of APAC, such as Australia, China, and India have medium market maturity.

    The key drivers for the CRM market growth globally are the demand for improvement in customer experience, better customer retention and acquisition, lead management, the voice of the customer, and field management.

    With the shifting CRM market trends on segments like SaaS, Mobile CRM, and analytics, the APAC and LATAM are the emerging CRM markets.

    From CRM market analysis reports by Beroe, the following presents significant CRM cost-saving opportunities. ' Deactivation of unused licenses ' Minimal customization ' Effective training ' Adoption of SaaS

    The top global service providers in the CRM market are SAP, Oracle, Salesforce, Microsoft, Pegasystems, Infor. According to the latest CRM market news from Beroe, Salesforce is leading the global market due to its complete focus on the SaaS model.

    The key differentiator among CRM vendors is the ability to integrate cross-functional data, for instance, customer data across sales, marketing, and customer support. Moreover, vendors who offer one-stop solutions and integration-ready partnerships are preferred more by buyers.

    There is a rapid shift in the CRM market size and deployment model as factors like increased cost savings, diversified user base, and low maintenance are causing buyers to move to SaaS models from the on-premise models.

    Veeva and Cegedim are the key vendors who offer CRM modules specifically designed to cater to the needs of the pharmaceutical industry.

    The key factors that are used in the selection of CRM vendors are ' maturity of the buyer, industry, existing business processes, customer segment (whether it is B2B or B2C), and budget. Most leading vendors can successfully deliver across all these parameters.

    Customer Relationship Management (CRM) market report transcript

    Global CRM Industry Outlook

    • CRM refers to practices and technologies that organizations adopt to manage and analyze customer interactions. CRM can improve customer relationships, help in customer retention, and drive sales growth. CRM can combine customer data from different channels, such as the company's website, telephone, live chat, direct mail, and social media, which can provide detailed information on customers' personal information, purchase history, buying preferences and challenges faced by the customers.

    Global CRM Industry Analysis

    • APAC and LATAM are emerging markets with shifting focus on SaaS, Mobile CRM, and analytics

    CRM Supply Analysis: Supply Market Outlook 

    Global/Regional Supplier

    • Mature and Diversified Market: CRM market is highly matured and key differentiator among CRM vendors is the ability to integrate cross-functional data. E.g., Customer data across sales, marketing, and customer support. In addition, buyers prefer vendors who has integration-ready partnerships and one-stop solutions. E.g., Oracle's Marketing Cloud should connect seamlessly with Salesforce sales cloud
    • Increase in SaaS CRM Adoption: There is a rapid shift in the CRM deployment model, as the buyers are moving from on-premise model to SaaS model, due to diversified user base, increased cost savings, and low maintenance

    CRM Supplier Perspective: Vertical/Local Supplier

    • Experience Across Industries: In CRM, Tier-2 suppliers are also known as vertical specific suppliers. Enterprises are more focused on product capability rather than the supplier strength (revenue/client base, etc.)
    • E.g., Veeva and Cegedim are key vendors, who deliver SaaS based sales CRM module specific to pharmaceutical industry

    Engagement Trends

    • Most Adopted Engagement Model Globally: Multi-vendor sourcing strategy
    • No One Size Fits all Solution: No CRM solution is complete and all CRM solutions require custom development or third-party applications to achieve 100 percent efficiency. An enterprise can have more than one CRM solution based on their business requirement, such as marketing, sales, e-Commerce and customer support. Due to constant change in business models/geo location enterprises are seeking better CRM solutions that can keep them ahead of competition and help achieve better customer service
    • Contract Length: 2–3 years, with an option of contract extension based on performance linked with SLA's

    Key Global CRM Suppliers

    Global Supplier List and Service Capabilities

    • Salesforce (SFDC) is the leading vendor in CRM market and the key competitors are SAP, Oracle, Microsoft, and IBM. The key factor behind the growth and leadership position of Salesforce is their 100 percent focus on SaaS model
    • Key factors that are used in the selection of CRM vendors include, maturity of the buyer, industry, existing business processes, customer  segment (B2B or B2C), and budget. Leading CRM vendors have the  capability to serve across all the parameters. However, what  differentiates them is the depth of capability and ability to integrate with third-party solutions

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