Cellulose Ethers and Its Derivatives Market Intelligence

Cellulose Ethers and Its Derivatives Market Description

The global cellulose ethers and its derivatives market are projected to grow at a CAGR of 4.5 percent to 926 Kilo Ton (KT) by 2021. The construction industry accounting for 40 percent of the total cellulose market, is the major end-use industry of cellulose ethers. This is followed by the Food and Beverage (F&B) industry at 16 percent and pharmaceutical/personal care industry at 8 percent. The pharmaceutical industry is growing at a higher rate of 5-6 percent mainly due to demand from modified drug release technology.

The report provides a global market overview covering market consumption, growth rate, major end-use industries, applications, trade dynamics. The regions of North America (U.S. and Canada), LATAM, and Asia have been covered in the overview. The report also addresses Porter’s Five Forces Analysis for the cellulose ethers and its derivatives market. The report covers individual cellulose ether market analysis. This analysis includes the market demand and global end use demand overview of carboxymethyl cellulose, methyl cellulose and its derivatives, hydroxyethyl cellulose and its derivatives and hydroxypropyl cellulose. The report highlights the cost pricing analysis, supplier profiling and industry best practices for the given market.

Beroe gathers intelligence through primary sources that include industry experts, researchers, and consultants, as well as current suppliers, producers and distributors. Secondary sources can include business journals, newsletters, magazines, market research data, company sources, and industry associations. Following data collation, analysis, and strategic review, the Final Research Report is published on Beroe LiVE.

Report Coverage

Demand Market Analysis–Major Cellulose Ethers
Global Trade Dynamics–Cellulose Ether
Industry Trends
Cost Structure Analysis

Cellulose Ethers and Its Derivatives Market Trend, Analysis & Forecast

Category Intelligence on Cellulose Ethers and Its Derivatives covers the following

Information relating to market, supply, cost, and pricing analysis
Hard to find data on cost and TCO models, supplier details, and performance benchmarks
Macroeconomic and regional trends impacting cost, supply, and other market dynamics
Category-specific negotiation and sourcing advice

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Executive Summary

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Market Analysis

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Supply Analysis

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Cost & Pricing Analysis

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Best Practices

1. Cellulose Ethers and Its Derivatives Executive Summary

1.1 Market Snapshot
1.2 Global Capacity Demand Analysis
1.3 Demand Market Analysis
– Major Cellulose Ethers
1.4 Industry Best Practice

2. Cellulose Ethers and Its Derivatives Market Analysis

2.1 Global Market Outlook
– Current Market Size
– Global Demand by Application
– Global Trade Dynamics - Cellulose Ethers, CMC
– Global Exports – Cellulose Ethers, CMC
2.2 Regional Market Outlook (North America, Europe, APAC, LATAM)
– Capacity-Demand Trend and Outlook
– Key Manufacturers

3. Cellulose Ethers and Its Derivatives Industry Analysis

3.1 Porter’s Five Forces Analysis
3.2 Industry Trends

4. Cellulose Ethers and Its Derivatives Individual Cellulose Ether Analysis

4.1 CMC
4.2 MC & its Derivatives
4.3 HEC
4.4 HPC

5. Cellulose Ethers and Its Derivatives Cost and Pricing Analysis

5.1 Price Comparison (Between Brands and Grades)
– CMC
– HPMC
– HEC
5.2 Cost Structure
– HPMC
– Walocel (Dow)
–Benecel (Ashland)

6. Supplier Profiling

6.1 Key Global Supplier Profile

–Product Portfolio
–Grades
–Major End Use Segments
–Key Financials
–Global Market Share
–Manufacturing Locations
–News

7. Feedstock Analysis

7.1 Global Market Overview
7.2 Market Price History

8.Industry Best Practices

8.1 Cellulose Ether Sourcing Practices

Global Capacity-Demand Analysis

The global market size was 811KT in 2017, and it is expected to grow at a steady rate of 4-5 percent, due to an increased demand from construction, pharmaceutical , F&B and personal care industries
Construction industry (40 percent) is the major end-use industry of cellulose ethers, followed by the F&B (16 percent) and pharmaceutical/personal care industry (8 percent). The pharmaceutical industry is growing at a higher rate of 5-6 percent mainly due to demand from modified drug release technology

Industry Best Practice

Engagement models

Consumer Market:

Highly specialized buyers prefer to engage in global sourcing with qualified top suppliers of cellulose ethers, due to presence of limited suppliers, to avoid price fluctuations and supply chain disruption

Industrial Market:

Construction, paints and coatings and other industrial applications buyers prefer spot buying, due to excess supply in the market, unless some value like technical expertise, customer services etc. are involved

Contract structures

Multi Year Contract –Consumer Market (pharma/food/personal)

Length of contract: 3-4 years (to establish a long term relation with client)
The customer is involved in launching new products based on their customized need
High switching cost for the buyer

Single Year Contract –Industrial Market (construction/adhesives/paints and coatings)

Length of contract: 1 year
Availability of suppliers in the market for industrial grade
Low switching cost for the buyer

Pricing Strategy

Price varies with molecular weight, viscosity, degree of substitution etc.
Top global suppliers keep prices of both industrial and high purity grades high, as compared to other suppliers, due to use of patented technology and technical support

Market Drivers and Constraints

Global supply of cellulose ethers is sufficient to meet the increased demand from varied industries. Hence, no supply crunch is expected in the near future.

Drivers: Demand from end-use industries mainly food, pharmaceutical, construction and personal care, as it is derived from natural renewable source, i.e. wood pulp
Constraints: Declining demand from the oil and gas industry, and availability of substitute like guar gum (for CMC)

Global Suppliers Market

The global cellulose ether market is dominated by players from the developed market, i.e. Dow Chemicals, Ashland and Shin-Etsu, together holding global market share of >50 percent in 2016
In MC and its derivatives, these players together had market share of ~75 percent in 2013
Similarly, in highly purified CMC, the market is consolidated with four major players, CP Kelco,Ashland, and Dow, accounting for almost ~75 percent in 2016

Global Demand by Application

Global demand for cellulose ether is mainly driven from construction, food, pharmaceuticals, personal care, oil drilling and paints and coatings. The highest growth rate of 5-6 percent is expected in the pharmaceuticals industry.

Demand from Alternate Industries

Each cellulose ether caters to different applications with its different percentage of consumption in end-use segments and different grades are supplied by different type of suppliers
For example, industrial grade CMC/HPMC can be supplied by many suppliers as its production does not require high level of specialization. However, pharmaceutical/cosmetic/food grades can only be supplied by limited set of suppliers (highly consolidated), who have different production lines with GMP certification
Also, the cellulose ether industry is currently underutilized and has enough capacity to meet demand in case of a supply shortage
Due to the above two factors, a sudden increase from one industry does not impact the supply of cellulose ethers in other alternate industries

Global Trade Dynamics–Cellulose Ether

North America: US is exporting more than 60 KT of cellulose ether, and it imports cellulose ether mainly from Germany and Korea.
Europe: EU is exporting more than 500 KT of cellulose ether mainly to the US and Turkey.
Asia: China is exporting more than 85 KT of cellulose ether, mainly to India and Brazil.

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