Apples Market Intelligence

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  • Supplier Watchlist for 3 suppliers*
  • Supplier Shortlisting Tool*

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Are you looking for answers on Apples category?

Are you looking for answers on Apples category?

  • What are the key trends in Apples category?
  • Am I paying the right price?
  • Am I working with the right supplier?
  • What are the major challenges and risks in Apples industry?
  • How is Apples industry performing?

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Report Coverage

  • Apples Market and Pricing Analysis
  • Pricing Analysis – Apples
  • Cost Structure Analysis – Apples
  • Trends in the Processed Foods Sector

Production Size

Global Production Size/ Capacity

82.09 MMT

CAGR (2018 vs. 2019)

-7.9 percent

China

45.97 MMT

US

4.92 MMT

Table of Contents

  1. Apples Executive Summary- COVID-19 Impact on Fruits
  2. Apples Market Snapshot
  3. Global Overview of the Apple Industry
  4. Supplier Identification Parameters
  5. COVID-19 Impact
  1. Apples Market and Pricing Analysis
  2. Market Snapshot – Apples
  3. Global Supply–Demand Analysis – Apples
  4. Global Trade Dynamics – Apples
  5. Pricing Analysis – Apples
  6. Cost Structure Analysis – Apples
  1. Apples Industry Analysis
  2. Porter’s Five Forces Analysis of Processed Fruits Industry in North America and Europe
  3. Trends in the Processed Foods Sector
  4. Processed Fruit Industry Drivers and Constraints
  1. Purchasing Process: RFP/RFI Questionnaire
  2. Fresh Apples/Processed Apples – Sample RFP Questions

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Apples Global Market Outlook:

Market Growth:

  • Global production: 82.09 MMT
  • Growth (2018 vs. 2019): -7.9 percent
  • Price projection (2018 vs. 2019): -2.79 percent
  • Major producing regions: China (56 percent), EU(16 percent), US (6 percent)
  • Weather sensitivity: Low

Porter's Analysis on Apples

Supplier Power

  • Large fruit processors engage in contract farming and ensure a steady supply
  • Premiums/discounts are set based on the yield rates
  • Farmers have an upper hand in negotiations with smaller processors
  • These small processors are prone to high price fluctuation risk

Barriers to New Entrants

  • High initial capital investment for processing facilities with large production capacities
  • Fluctuating margins, due to dependency on weather conditions
  • Higher cost of raw materials compared to competing larger companies

Intensity of Rivalry

  • High competition prevails among a few established players in the developed markets
  • Presence of large number of small-scale players in the developing countries dilutes the intensity of rivalry
  • Cost of production largely depends on raw material prices and large processors minimize price fluctuation through contract farming

Threat of Substitutes

  • Processed fruits do not face any threat from substitutes
  • Fruit varieties could be substituted by each other based on cost and preferences

Buyer Power

  • Processed fruits are generally procured in the form of concentrates, juices, cuts, fillings, purees, etc.
  • Raw fruit cost is responsible for 70–75 percent of production cost and determine the prices of processed products
  • Category managers keep a track of raw fruit industry in the growing regions
  • Buyers hold a moderate bargaining power with processors

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