The expected supply surge of Fluff Pulp will be shot in the arm for diaper makers

As diaper war heats up among personal products companies, the supply of key raw material -- Fluff Pulp -- is expected to reach double the demand growth by 2017. As a result, in a dramatic power shift, buyers will begin to dominate Fluff Pulp market. With inputs from Srilakshmi Saravanakumar, Senior Research Analyst - Paper Packaging